In this episode of Building Success Stories, we move to the next step and almost final step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers.

After you identify WHO, WHAT, WHERE, and WHEN for your target market, you look at WHY — what drives the individuals that comprise your ideal audience? What is their overall "why" that determines why they make their own decisions?