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12: Data + Storytelling FTW: Internally and Externally - with Caitlin Cassady, Vice President of Marketing at Beyond
Episode 1229th March 2023 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! **


"Stories translate across industries" - Caitlin Cassady, Vice President of Marketing at Beyond, has made several pivots in her career. From reporting to PR, then to brand/comms for MarTech, and now leading the marketing team for revenue management software for the vacation rental industry. One thing that has remained consistent throughout - is her love of storytelling.

Caitlin talks all about:

  • Her journey from comms and branding to VP Marketing
  • How to leverage data to enhance your story
  • The 2 martech tools she can't live without right now
  • Why revenue is a team sport
  • Marketing to 2 very different ICPs
  • Leveraging AI for content creation
  • Taking time to pause and reflect - and apply learnings, continuously
  • How to market your marketing team - and why we often forget to do this as marketing leaders
  • Her Facebook content testing strategy
  • Why we should always ask a shit ton of questions
  • Her thoughts on the booming creator economy
  • What she learned when she switched to a new vertical

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Guest: Caitlin Cassady -

Host: Jane Serra -

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