Julie Magnuson didn't plan to end up in Northwest Arkansas. She just kept saying yes to the next right thing. Buying from promotional product vendors. Working for one. Moving to a new market for a colleague who needed help. And then one day, someone asked what it would take for her to stay, and she looked around and thought: this is a good place to raise a family.

Forty years later, she and her daughter Cassidy are running Creative Promos together. And the goal Cassidy just said out loud for the first time? To take over the business one day and keep serving the customers Julie has spent decades building relationships with.

This episode of HerStory is a little different. It's two women, two generations, one business, and a genuinely honest conversation about what it takes to make all of that work. Sami sits down with Julie and Cassidy Magnuson of Creative Promos to talk about the winding paths that brought them both to NWA, what it's actually like to work with your mom, and why service is still the thing that makes or breaks a business. In this episode, we get into:

• How Julie went from buying promotional products to selling them, and eventually owning her own company
• How Cassidy went from healthcare recruiting and medical sales to joining the family business
• What it's actually like to work with your mom (the real answer, not the polished one)
• How they divide the work so it doesn't swallow their relationship
• Why burnout is real, vacations are not optional, and messy balance is still balance

They talk about the challenge of being a working mom before remote work existed, when your boss's wife stayed home and he genuinely didn't understand why yours couldn't. They talk about what makes NWA a community worth staying in, and why the answer keeps coming back to the same thing: the people here actually care about each other.

And then they each say something out loud that they haven't said before. Julie's is about retirement. Cassidy's is about stepping into something big. You'll want to hear both.

The Women of All Generations event is June 16, 2026, 3 to 6 PM at the Fayetteville Town Center. Grab your tickets at fayettevillear.com/woag.

Connect with Creative Promos:

• Website: creative-promos.com
• Phone: (479) 871-1945

Mentioned in this episode:

Women of All Generations | June 16, 2026

The Women of All Generations event is almost here. Join us June 16, 2026 from 3 to 6 PM at the Fayetteville Town Center for an afternoon of real conversation, connection, and celebration. Tickets and sponsorships are available now. You belong in that room. Grab your spot at fayettevillear.com/woag.