Bill Hartzer is a strong advocate for traditional SEO best practices as the bedrock to your future SEO success, no matter the technology or platform.

Bill says: “My number one tip has really not changed for the past few years: follow classic, traditional SEO best practices for creating content and optimizing pages and websites.

With some search engines, you can get away with 150 words of content and potentially rank on a page, but when it comes to AI, it's more about structuring a page, using the right title tags, meta description tags, headings, H1/H2/H3 tags, bulleted lists, ordered lists, numbered lists, bold, italics, etc.

Focus on the traditional SEO tactics, which haven't changed in the 20 years that I've been doing this.”