Shownotes
Episode Title: The Pulse on Email Marketing in Your Human Design Business
Introduction:
- Welcome back to The Pulse on Human Design.
- Today, we are talking all things email marketing.
- Whether you need to start an email list or you're not leveraging the one you have, this episode is for you.
Why Email Marketing is Not Dead:
- Common misconception: "Email is dead."
- Vickie addresses concerns about email relevance and effectiveness.
- Statistics to Consider:
- Email marketing revenue worldwide is expected to reach $17.9 billion by 2027.
- 99% of email users check their inbox every day.
- Email marketing has an ROI of 4200%.
- For every dollar spent on email marketing, expect a return of $40.
- Average open rate for emails is 27%, compared to lower engagement rates on social media.
Starting Your Email List:
- Importance of having an email list.
- Choosing an email provider:
- Vickie recommends ConvertKit for its ease of use and effective funnel system.
- Other popular choices include MailerLite, Mailchimp, and Flodesk, with pros and cons for each.
- Advice to start with a free version until you grow your list.
Mindset Shift:
- Reframe thinking from "I only have 100 subscribers" to "I have 100 people who want to hear from me." YAY!
Lead Magnets:
- Definition and importance of a lead magnet.
- Examples of effective lead magnets:
- Human design chart embedded on your website.
- Free reports, ebooks, or PDF tip sheets relevant to your niche.
- Using BodyGraph Chart software for creating lead magnets.
Creating a Welcome Sequence:
- Importance of a welcome sequence to nurture new subscribers.
- Suggested length: 3-5 emails.
- Tips for creating engaging welcome emails.
- Hot tip: If overwhelmed, start with just one welcome email.
Building Relationships:
- Treat your email list like your kitchen – the heart of your home where everyone gathers.
- Regular communication builds trust and community.
- Emphasize the higher ROI of email marketing compared to social media.
Key Takeaways:
- Email marketing is far from dead and is highly effective.
- Start with a good email provider and create a compelling lead magnet.
- Build and nurture relationships through consistent and valuable email content.
- Treat your email list as your most important business asset.
Resources Mentioned:
Take action and start leveraging email marketing today!
Start your FREE trial with Bodygraph Chart software now!
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Stay tuned for more insights and strategies in upcoming episodes.
