Jake Tanner is the owner Unplugged Gaming in Manlius New York. Jake came into the tabletop gaming business from a different angle than most of the game store owners that have been featured on the podcast.

Before launching Unplugged Gaming, Jake, along with his business partner, owned and operated a highly lauded digital marketing firm called Digital Hyve that they grew to over 50 employees over a handful of years. Digital Hyve was acquired by the advertising firm Butler/Till last year, which allowed Jake to explore his other passions.

Unplugged Gaming launched this past November and on day one they did over $14,000 in sales, since then they have done over $270,000 in in store sales and are on track for a spectacular year one. We're going to dig into the Unplugged Gaming launch strategy and talk about how Jake and company got their business off to a great start.

We talked about:

• The Unplugged Gaming origin story.
• How Jake built a group of raving fans on Facebook before launching his online store, and how that helped them start the business with a huge amount of momentum and sales.
• How focusing on SEO early on helped attract a major online influencer and how their deal doubled Unplugged Gaming's traffic.
• The most important thing a new store owner can do before opening their game store.
• The one piece of technology that Jake couldn't do without for running his business.
• How digital marketing can be used to grow and launch a game store in 2022.

You can get a digital marketing strategy created for your game store in the next 24 hours that gives you the blueprint for generating new sales and customers on autopilot. All you have to do is go to manaversesaga.com/growmylgs and put your information in and we'll put together a 90 day marketing plan that covers how to optimize your website for organic traffic, how to capture people on an email list that let's you sell to them again and again, what to post on social media so your game store stays top of mind for your customers, and how to run Facebook and Google ads that sell like crazy. If you want to be able to make sales 24 hours a day and reach new customers outside of your existing community, you need to make digital marketing a priority for your business. Kick off your digital marketing by going to manaversesaga.com/growmylgs