What exactly is empathy-driven branding - and why is it so effective?
On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement.
With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results.
IN THIS EPISODE, YOU'LL LEARN:
What is empathy-based marketing?
Ways to create scroll-stopping visual content for social media
Benefits of posting regularly on social media
How to drive instant engagement on your social media posts
Building a content strategy with your audience in mind
Proven ways to increase organic reach and engagement
Optimize your content for different social media channels
How to make your social media presence more personal