Anthony Barone and David Bain discuss how being a topical authority is key to your entity SEO.

Discussion points include:

How do you ensure that you create a comprehensive online version of an entity?

Where do you include the information?

What do you include?

How do you hone your entity to appeal to your target user?

How do you measure the impact of creating a comprehensive online entity?

How do you differentiate yourself from ChatGPT content?

How do you know that you are delivering a real and valuable answer?

What should you use ChatGPT for?