In this episode, host David Ponraj has a conversation with Dr. Saras Sarasvathy, esteemed Professor of Strategy, Entrepreneurship and Ethics at the University of Virginia Darden School of Business. She is a leading scholar on the cognitive basis for high-performance entrepreneurship, and author of the acclaimed books, “Effectuation: Elements of Entrepreneurial Expertise” and “Effectual Entrepreneurship.” During their discussion, we hear the backstory of David’s first failed business that prompted the launch of Startup Space, to help future entrepreneurs avoid the pitfalls that he faced. The concepts of Effectuation, customer voice versus customer skin, employee autonomy and mastery, and education problems versus resource constraint problems come into play during this intimate, lively conversation between two passionate change-makers who will no doubt help lead the charge to effectuate the future of entrepreneurship-led economic development.

Learn more about Saras' work: darden.virginia.edu

Learn more about Effectuation: www.effectuation.org

Learn more about Economic Impact Catalyst: economicimpactcatalyst.com