Artwork for podcast The Marketing Society podcast
Vitasoy's Roberto Guidetti on creating brand equity
4th April 2019 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:22:15

Share Episode

Shownotes

Group chief executive officer of Vitasoy International Holdings, Roberto, has taken a local Hong Kong company 'beyond', by growing its market cap from 1.3 to 2 billion USD in last 3 years, via innovation and international expansion. Here he talks about how to create brand equity within business. Archive talk recorded at The Marketing Society London conference.

Chapters

Video

More from YouTube