Tara Bryan:
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Hey everybody, it's Tara Bryan and you are listening to the
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Course Building Secrets Podcast.
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Whether you're a coach or a CEO,
the success of your team and clients
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is based on your ability to deliver
a consistent experience and guide
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them on the fastest path to results.
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This podcast will give you practical
real life tips that you can use today
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to build your online experiences that
get results and create raving fans.
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Why?
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So you can monetize your expertise
and serve more people without adding
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more time or team to your business.
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If you're looking to uncover your million
dollar framework, package it and use
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it to scale, you're in the right place.
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Let's dive in.
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Alright, everybody.
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In this episode, we're going to dive into
one of the biggest mindset challenges
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that I get all of the time with people
who are starting to get into this game.
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And I just got the question the
other day, so I know that it's still
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something that's on people's minds.
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I know that I've recorded this before,
but it, it needs to be repeated.
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So, the question is, why would somebody
buy my thing, when you could go out and
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go to Google, and go to YouTube, and
watch all the videos, and do all the
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things, and implement on my own without
actually going into somebody's program.
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All right, so I'm going
to break it down for you.
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First of all, yes, you can go to
YouTube, you could go to the Google,
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and you could type all the things in,
and you could hunt and peck your way
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through setting up or learning or doing
whatever it is that you want to do to
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go from the problem that you have to
the solution that you're looking for.
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But my question is, is like, if you
could do that and it was super easy,
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why wouldn't you do it already?
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Right?
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Like, Most of the time when you're helping
your customers and they have that question
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for you, you're like, there's a reason
why you haven't just gone and done that
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and solved that problem for yourself.
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So that's the first thing.
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The second thing is, is like,
here's the problem with that.
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You're going to spend a ton of time and
effort going in and trying to learn all
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the things without knowing the path or the
map that's going to get you there, right?
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So if you think about, like, if you're
going from California to New York, you are
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not going to just, like, jump in your car
and you know, Start driving there, right?
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You don't know the steps, you don't
know the, the, you know, places that you
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need to stop, where there's hotels or
coffee or whatever it is that you need.
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You are going to consult Google
Maps or whatever mapping software
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you use to get you the fastest path
to go from one point to the other.
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And that's what a coach or you know,
somebody who has a solution for you
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is that based on their experience and
their ability to help other people get
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from point A to point B, they've put
a path together, or hopefully they've
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put a path together, that allows you
to get there faster than you can get
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there by going out and, you know,
doing all the things because here's
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the other thing is like there's a
strategy and then there's the tactics.
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A lot of times people try and implement
the tactics without a strategy.
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And so you end up with yes, some
things that are done, but again,
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they're not done in the right order.
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They're not necessarily
done with strategic intent.
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They're just sort of like you know, put
out there and so you waste a lot of time.
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You waste actually more time and
money by just going out and trying
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to figure it out on your own.
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However, I encourage all of my people
who ask me that question, like go try it.
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Go out on your own and see whether
or not you are going to implement
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faster, whether or not you have the
bigger picture that helps you go from,
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from you know, one end to the other.
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And and then what's going to happen if
you run into challenges, if you have
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questions, if you're not exactly sure
how something works, then that is another
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reason why when you're creating a curated,
curated experience for your people, that's
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what you're thinking through, right?
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Like, what is the fastest
path I can give them?
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What is the easiest and most
direct way that I can help
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support them as they're going?
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One of the biggest problems I'm going to
tell you with just going and trying to
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figure it out on your own, which again
is entirely possible, but one of the
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biggest problems is we get so distracted.
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Did you know that literally
we have less of an attention
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span right now than Goldfish.
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Yeah, you're like, ooh, that one
looks interesting, or, or, ooh, I
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should implement this random thing,
or, oh, this would be super cool, and
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you lose sight of the overall plan.
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And so a lot of times it will take you
way longer to implement, way longer
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to launch, way longer to do whatever
it is that you're trying to do,
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because you're kind of going through
the ins and the outs and the dead
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ends and all of the different things.
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And so when you're a coach, when
you are you know, helping people you
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know, business owner, whomever, right?
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Like you're helping somebody
get from point A to point B.
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They're hiring you because you have
the experience to help guide them
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down the path as quickly as possible.
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So that's what I always tell people is
that there is so much value to people
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to get the fast path to get the the help
and support the templates the different
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things that you're giving them as they
are experiencing how to get from point a
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to point b because the reality is again
if they could get there on their own
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they would have been there by now and so
they need that help you need that help
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to have someone else, a trusted mentor,
a trusted advisor, somebody who can help
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you because sometimes you don't even know
the questions to ask that you need to be
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asking to get to where you want to go.
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And that is when you are able to show
up as a trusted advisor and guide for
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your customers, you will help them
not only get it done, but to thrive
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and be able to go to the next level.
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So I love that question
because it's true, right?
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And, and there are a lot of
programs or trainings or YouTube
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videos or all of the things.
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And there's a ton of content out there
so you don't know exactly, you know,
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which one is the right one, right?
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And what a lot of people do is they'll
take some stuff from this person
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and some stuff from this person
and some stuff from this person.
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And then they get conflicting
advice, and so they start
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kind of going back and forth.
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And so that's why it's, it is, if you
can create a curated experience for
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people that really is driven by the
problem that they have and the result
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that they're looking for, and you're
able to give them a clear, personalized
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path that helps them actually get to
where they want to go without all of the
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starts and the stops and the the roller
coaster ride and all of the things.
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That is worth all of the effort
that it takes for an expense that
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it takes for somebody to to want
to be a part of somebody's program.
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So there you go.
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That that is the answer that
I have to that question.
