Trademark law makes a lot more sense when it's connected to real business decisions.

Each episode tackles one question—a common trademark question, a legal definition explained in plain terms, or a specific example of how trademark strategy plays out for a real business—so you can see exactly how it applies to what you're building.

Clear, practical, trademarks chat in under 12 minutes.

Here are a few questions I hear from almost every business owner I talk to.

Do I actually need a trademark or am I just being paranoid?

Is it critical to protect what I'm building or is that more

complicated than I need right now?

Will registering my trademark actually add more value to my

business or just be another sunk cost?

If you've asked yourself any version of these questions, then welcome.

You're exactly who this show is for.

I'm Chelsea Fournier, a federal trademark attorney passionate about

educating business owners and helping clients navigate the trademark

process with clarity and confidence.

And this is "Trademarks With Chelsea," a trademark law basics business podcast.

This is not a law school lecture or a hyper-specialized podcast for other

lawyers to talk in jargon or nerd out on the complexities of trademark law.

I actually show up to provide real answers to the questions business owners

are actually asking about protecting their brand and their work, the ones

that don't show up in a textbook because they come from real situations,

real brands, and real examples.

Every episode tackles one question, one idea, or one specific example,

something you can actually wrap your mind around with context

and see how it applies to you.

And I'll deliver each topic in under 12 minutes.

Listen between client calls, listen on a walk, and walk away knowing

something you didn't before to empower you as a business owner who

is creating a brand worth protecting.

Trademark law has a reputation for feeling like a locked door, complicated,

expensive, a long and confusing process.

And to be honest, so much of it is nuanced and will depend on

your specific facts and goals.

But the education, the understanding, the application to business,

that can be explained simply.

And I am that bridge between the legal and the real business world for you.

When a legal term matters, I'll explain to you what it actually means in plain

English, the same way I would explain it to a client sitting right across from me.

My goal is that every single episode is simple.

You should leave understanding why something matters for your business,

maybe even why it doesn't apply, not just what the rule is, but how it

comes into the real world for you.

This show is for the business owner who's had trademarks on that someday to-do

list, not because it doesn't matter, but because it felt too complicated or you

just didn't even know where to start.

This is for coaches, consultants, therapists, speakers,

product-based brands, course creators, service providers.

If you've built something real and you're wondering whether or how to

protect it, you're in the right place.

The first eight years of my professional career were spent as a business

and federal trademark attorney.

I've also had over a decade inside the entrepreneurial world on startup teams,

building businesses, coaching founders, running a marketing agency, and now I'm

back to full focus in the trademark space.

So I'm not just an attorney who works with entrepreneurs, I am one.

Which means when I tell you something matters for your business, I know exactly

what it actually costs to build what you're protecting, and the questions

and the priorities rolling through your mind, and I take that seriously.

New episodes drop regularly, each one built around a single question or concept

covered clearly so you can actually understand how it applies to you.

If protecting what you've built has been on that someday list, let's take it off.

Hit subscribe, and I'll see you on the first episode