It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Gauthier van Malderen, CEO of Perlego.

Dubbed the "Spotify for textbooks", Perlego is a digital textbook provider, democratising access to educational resources for students around the world.

Gauthier's journey began as a student, where he found himself spending hundreds every year on textbooks, and wondered why there wasn’t a more modern solution.

With a mission to diversify the education sector and make textbooks accessible regardless of location or affluence, Gauthier has grown Perlego into the world's largest online textbook subscription service, boasting over $50,000,000 in funding to date.

In this episode, we covered:

🐣The 'chicken and egg' problem stunting start-ups

📚 Why word-of-mouth remains the most powerful communications tool for business growth

🧠 Perlego's mastermind SEO strategy

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy