Kaspar Szymanski shares that SEO in 2025 is all about signal input.

Talking points include:

What do you mean by SEO signals?

Are Google and Bing looking for the same thing in terms of SEO signals?

So the same signals apply to LLMs as well?

How do you ensure that SEO signals are consistent?

Why do regular, annual SEO audits help with SEO signals?

What are the key things to be looking for in an SEO audit?

Is using server log data important as part of this?

What are you looking for in server log data?

What software do you use to assist you with this?