In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Ed Zimmerman, a seasoned professional with over four decades of experience in the food service industry. He is the President of The Food Connector, a company that specializes in B2B marketing and strategy within the sector. Ed shares valuable perspectives on the multifaceted nature of the food service industry and his journey through various sectors, from food manufacturing to marketing. His approach to business development through strategic planning and networking underscores the importance of building strong relationships and staying ahead of industry challenges.

Quotes

• "I think that when you feel the other guy's pain, when you know how they make their money and what their obstacles are and what they have to overcome, it's just so much easier to be able to see through the forest and make things happen." -Ed Zimmerman [06:15]

TIMESTAMPS

(02:19) Fiery Five food service questions 

(05:04) Ed Zimmerman's background and introduction to the Food Connector 

(10:47) The impact of COVID-19 on the food industry 

(12:28) Digital marketing and innovation. 

(15:48) Tips on networking and building trust with others. 

(18:57) Offering ideas, encouragement, and simplicity to build relationships with others. 

(23:06) Taking risks and having a low attachment to outcomes

(24:31) The importance of maintaining a strategic focus during times of panic

RESOURCES

Portillo Sales

Thefoodconnector.com

CONTACT 

Nick: nick.portillo@portillosales.com