Now what?

How will things develop for Victor, his colleagues and his friends? Will the romance between Catja and Casper flourish? What will Martine do after this dazzling success? Will Dick be able to get his career back on track? Will the Crippled Horse fill up again? And what does Hollywood want from Pooky?

 Follow their ongoing adventures on NatSoRoPro.org

Connect with your favorite character on LinkedIn

Do you feel like our heroes have become your friends? Luckily, you can continue to follow them online. Victor VanWely, Casper DeVries, Martine Zuidam and Catja VanLoon are all on LinkedIn and would love to connect with you!

Ask your questions and join the discussion

Join the #ButWhat LinkedIn group. Ask your own burning questions about social media and get an answer from our friends, Mr. Red Sneakers and other members of the group.

Sign up via www.ButWhat.org

Practical tips

You can find the many practical tips the NatSoRoPro team gets in the book on GerritHeijkoop.com/blog, in the form of useful free checklists and tools.  

Because social media are continually in development, we are too. Therefore, you’ll keep finding new tips and considerations on the blog.

About the authors

Gerrit Heijkoop

Dutchman Gerrit Heijkoop is on a mission to change the attitude of marketing professionals towards online communication. He regularly takes the stage as a speaker, moderator or presenter. He has a passion for technology, innovation, events and social media, and manages to convey these topics in a creative way. He puts his audiences in motion and sparks conversation, both offline and online. Besides being co-author, he is also the publisher of Trending Topic.  

GerritHeijkoop.com

Paula Vos

Paula Vos is a writer, journalist and communications adviser. Before she started this book, she was no fan of social media. However, it has altered her opinion considerably. Her favorite animals are the capybara, the desert rain frog and the fennec. If you listen carefully, there’s a story in everything, she believes. Aside from publications she writes for others, she also produces her own work. Trending Topic is her first management novel.

PaulaVos.nl

And, last but not least, the Acknowledgements

You really can’t get enough of it, can you? We love that you’re curious enough even to read the acknowledgements. Naturally, we cannot leave them out. We didn’t do it alone! 

This book could not have come into existence, had it not been for the patience of our families and friends, who had to spend a great many days, nights and weekends missing us, while we spent time with the characters in this book. Still, they encouraged us to push forward.

Our enormous gratitude also goes out to Donald Roos, the creative mind who gave Pooky, Victor, Casper, Martine and Catja a face and made the book ‘really real’.            

Our hands were shaking when we shoved the manuscript of ‘Trending Topic’ into the hands of our expert proofreaders: Joëlle Staps, Margot Lantinga, Mireille van den Dop-Andeweg, Geraldine Huybrechts, Mathys Vleeming, Gerry Kroeze, Jurgen de Ridder and Jeanette Wagenaar + PROOFREADERS UK. Their positive comments were a balm for the soul, their critical notes were taken to heart to tweak the first drafts into the book in front of you.

And you! Our reader. Hi there! Without you, this would not be nearly as much fun. So thanks for reading. Even all the way down to this final acknowledgement.

See you online! #ButWhat

Gerrit Heijkoop and Paula Vos