In this new episode, Ara receives John Barrows, for an eye-opening conversation on what personalization and relevance look in cold outreach.

John is a legend in the world of SaaS sales. He has trained reps at Salesforce, Slack or Salesloft and he is one of the most recognized voices in the industry.

In this interview, you will discover how to personalize your cold outreach, why every AE should still prospect and you will discover how John lands meetings with his top 25 accounts.

You can find John on LinkedIn here.

Go check JBarrows here.

Go listen to Make it Happen Mondays here.

Enjoy the show!