If you have ever wondered how I come up with the crazy ideas for my newsletter, or how I create so much content for LinkedIn, Instagram and even this podcast every month this is the episode for you.

Listen in on my monthly meeting with Deanna, my marketing manager to hear how we come up with a month's worth of content in one hour. 

Drink of the week: Boob Grabber

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Julie Brown:

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I get asked a lot.

How I come up with the crazy ideas for my newsletter or how I create

so much content for LinkedIn, Instagram, and even for this podcast.

So.

I thought it might be fun for you to sit in on a meeting with me

in Deanna, my marketing manager.

Welcome to episode one 30 of the shit works and podcast dedicated to

all things, networking, relationship building and business development.

I'm your host, Julie Brown.

Professional speaker, author and networking coach.

And today.

You are listening in to learn how Deanna and I create a month's worth

of content in a one hour meeting.

The first Wednesday of the month, Deanna and I have a standing one hour

meeting to brainstorm the content for the entire next month coming up.

So on January 4th, while we were meeting to discuss all the content

for the month of February, we decided to hit record so that you could get a

firsthand look at how we come up with ideas together for an entire month.

This meeting wasn't scripted.

It is exactly how each of our meeting goes.

Just us coming up with ideas around a framework or what needs to be

produced four to five newsletters a month, eight reels, Instagram posts,

content for LinkedIn, et cetera.

I have not edited this audio.

So it happens exactly as you hear it.

Take a listen.

How was your Christmas?

it was good.

Everybody at my house had the flu.

Oh, shit.

Everybody

not everybody.

I'm sorry.

I'm being so dramatic.

I'm being so dramatic.

It's was not everyone, it was everyone who needs assistance.

So it was just the two kids.

Um, and I was like paranoid that it was gonna be Matt and I, but we.

Took think and and vitamin C every day, like whatever.

I don't even know if they really had the flu.

Like Jack definitely tested positive for the flu.

I don't, Ruby didn't yet, but they were like, just give her Tama flu.

But also Jack reacted to Tamiflu, like a frat boy who took one too many shots.

Like we tried to give it to him and it came immediately back up

Oh.

like, okay.

And then.

. We cleaned it up and we were like, okay, let's, because I was like, I think

this is gonna make him feel better.

Like maybe that was a fluke.

Let's try in the kitchen over, like by the trashcan, just in case.

I mean, he's three, I think it might've been the first time

he ever really like threw up.

So I tried to put that little, like, you know, for kids, you put that little

syringe like right next to his lips and he just dry heaved and then kept baring.

And we were like, all right, well Jack doesn't take it.

That when I dislocated my shoulder when I was in the clinic at

the mountain, they gave me a Percocet, and that's exactly what happened to me.

Like the guy put it in my mouth and gave me a little bit of water,

and then I went like on him.

I was like in labor being like, please don't gimme Percocet.

Nobody Gimme Percocet.

Like, I was like having like contractions being like, you know, they would be

like, are you allergic to anything?

I'd be like, I don't think I'm allergic, but please nobody gimme Percocet.

Cuz that's exactly what happens to me.

Like so nauseous,

was immediate.

It was immediate, and the guy like jumped back and I was like, I'm so sorry.

Didn't mean to puke all over your dick.

Sorry.

Oh my God.

Yeah.

I'm always like, how do

the time it's happened to him.

well, I just dunno.

I'm always like, how do people take those medicines for fun?

That, I don't know.

I

Oh, well I guess you build a tolerance

you just gotta push through pke and rally, I guess,

you can wrap

Oh my.

okay.

So the good news is February's kinda short.

Um, so that's good.

Uh,

do how, I still gotta do, somehow I still have to do four podcasts, but

I know, I know.

I thought about that when I

what.

February's always gonna have four weeks in it.

Four seven day weeks.

just feels like almost every month we've been doing is five weeks,

but I feel like that's not true,

I know, I know.

Um, okay.

We also have Valentine's Day.

Oh, fucking hate Valentine's Day.

I know , so we gotta figure out how to talk about that.

Um, other than that, like, let's start with any things you have coming up

that you wanna highlight, Lindsay.

Janu.

Oh, Lindsay.

Yeah, but we haven't, um, a meeting with Lindsay next week so we don't have all the

information, so I can't get that to you.

until after I meet with her next week.

Cuz we're gonna hammer out, uh, you know, what the learning objectives are

and how much it's gonna cost and the how long it is and blah, blah, blah.

So I, I

we know when it is?

right now.

Um, do we know when it is?

Let me look.

Um, we picked a day.

We sure did pick a day.

Hold on.

Fuck.

When did we pick?

Um, uh, right now, February 13th.

Ooh, the day before Valentine's Day, which I fucking hate.

Um, February 13th right now is set as the day, so I'll know next week

whether or not that's sticking.

Okay.

Okay.

I'm gonna put it down for a grid post, like the first week, like two

six, to tell people to get ready.

We did a teaser, we're doing a teaser reel at the end of January, so I think it

would be good to have something posted.

Um, and we'll know it by then.

I can tell, I'm gonna write this down.

Teaser.

It's on the 31st, right?

Yeah.

1 31, so I can talk to her about it.

Teaser reel with Lindsay.

Oh, it could be cool if she wants to film like a

little, like just her waving

Yes.

I was

that in.

That would

back and forth, like, yeah.

Yeah.

So a teaser reel together.

Together we go together like,

Um,

going on vacation.

Um, in Janu this, oh shit, we're in February.

Forget it.

Um, sorry, just kidding.

Um,

Okay, so here's the big thing, and I don't wanna make a big deal about it

until I, and let, cuz I might not get it.

But let's see if we have something in the can, in case I do get it.

But I would find out on February 3rd whether or not

I've made it to the TEDx stage.

That's the decision date.

But, oh, again, it, it might come end of day on February 3rd, so I wouldn't be

able to post anything until end of day, February 3rd or Saturday the fourth.

Okay, let's make that a post.

Right?

That would be like a, we'll make a, um, a post

I mean, we could do it for the Monday.

It, you know, we don't have to do it the day I've, I get

like for the,

for the whatever the sixth is.

Yeah, the

Yeah, yeah.

Okay.

So that's an idea.

I mean, I don't know.

I, so I find, I mean this all might be moot.

I find out, um, this Friday, whether or not I've made it to the audition round,

Okay.

the auditions would be January 18th and January 22nd, and then I

would find out on the third whether or not I've made it to the stage.

I think that deserves its own post.

So cuz we were saying two six would be Lindsay.

So why don't we do like two, four, like a post, um, like

that's a Saturday.

Do we normally do posts on Saturdays?

We don't.

But is that okay?

That's, yeah.

Yeah, yeah.

But, but we, let's take it off the schedule in case and wait.

, you know, in case I don't make it

It's just a bonus.

It's a bonus one.

We're just manifesting it.

So we'll just do a little bonus one if we need it.

Cool.

If we don't need it, what else?

idiots.

Okay.

Um,

Um, two, uh, two five is Madeline's fifth birthday.

oh.

Yeah.

And

do a Rio.

Let's do a fun Rio with pictures of her.

Do you wanna do

Perfect.

Two.

How many do you want?

Do you want a million pictures of Madeline?

Is that how many you want

1 million like fast beats.

Just keep em

Yeah, you know what can we do?

One of like the trending, like beat , sounds on like an audio.

Can we pick an audio one where it's like, you know what, you know that

real sound like just one of the trending like sounds for carousels.

Yes, for sure.

Do you wanna do it on the second or the seventh to say her birthday's coming

up or her birthday just happened?

Let's do it.

What do you think?

Should I do it before or should I do it?

I mean, nobody fucking knows my dog's actual birthday,

true.

Well, I was thinking maybe after and just what do you think?

Where were you gonna

I don't care.

No one, no one but me.

And you now know her is her actual birthday and then all of

a sudden, you know what's gonna happen is like German shirt, hair,

point of rescue of New Jersey.

It's gonna be like, it's not her actual birthday, you know She's born on the fifth

Oh my gosh.

Is this her birthday or her gotcha day

No, it's her birthday because we rescued her.

From, you know, so her mom was rescued pregnant, so we know her actual birthday.

Her gotcha day is April.

April 9th

Mm-hmm.

is her Gotcha day.

Okay.

Well

when we drove down to get her, huh?

it's just fun that you know, her

Yeah.

Yeah, yeah, yeah.

usually know.

Um, okay.

I definitely think Valentine's Day, you should do a reel

about hating Valentine's Day.

Yeah, but maybe it's like other things I hate, like olives and

cantaloupe in the insides of tomatoes.

Um, Yeah.

Well let's do a reel on things I hate, like olives, cantaloupe,

the insides of tomatoes.

Um, I'll come up with some other shit I hate cuz I know, I mean, uh,

all right, let me write this down.

Shit I hate.

So does that mean you like the outside of tomatoes?

No, but I just, I hate, you know, I hate, you know what I'm like

jealous of, I'm like jealous of people who drink bloody Mary's, like who

go to Sunday brunch and drink Bloody Mary's because it has like a bacon

strip and a mini burger and like a colossal shrimp and like all this a

pickle, the sizes your, of your arm.

You know, I'm like so jealous because I.

Cold tomatoes.

Like I can do tomato soup.

I can't do gazpacho.

I can do sun dried tomatoes or tomato sauce, but I can't do like a fresh

tomato like, or, or I love salsa.

I don't, I get

do you like ketchup?

I love ketchup, but it's been cooked.

Yeah.

Yeah,

has been cooked,

And salsa has so many other flavors.

I feel like tomato is not really the like predominant flavor.

So I need to get a list of other things I hate, which I'm sure

I can, I can, um, come up with a lot.

Um, the reason I ask so many questions, cuz I also

feel similarly about tomatoes.

Um, but I also, I hate ketchup, but my favorite food is french fries,

so I'm just a walking contradiction.

you watch only murders in the building?

Did you watch that show?

I think we might have to watch one more season.

Oh, okay.

So watch the second season because the inside of tomatoes plays

a role in the second season.

Okay.

Yeah, and, and the second season, I mean, it's all comedic genius.

It's all fucking comedic genius.

Mm-hmm.

. Yeah.

And you love true crime, so it makes

And I love true crime.

Okay.

What else?

Anything else important?

Like we

no.

I mean, January is pretty like, I mean, I got, I mean, oh,

February, we're into February.

I keep forgetting.

We're in February.

Um, no.

Mm-hmm.

February is pretty quiet right now.

You never know.

It could change, but.

All right.

Let me see here.

If I get selected for the, if I get selected for the TED Talk, I have a

mandatory speaker bootcamp on February 11th where I would be like practicing.

So we could do think something about prac, like the importance of practice and.

We could do a fun thing with bootcamp cuz I love bootcamps and working out.

I did bootcamp this morning and then afterwards when I was done, it was

a Jock Jams bootcamp and it was like afterwards I literally laid in a puddle

of my own sweat on the gym floor and just didn't even move for a while.

I was like, I am too old for this shit.

I'm almost 50 years old.

What am I doing?

A million burpees for

Okay.

Okay.

Um, cool.

Let me think.

Let me think.

Um,

I am taking a girl's ski week, well, it's not really a girl's ski week,

but one week where we decide to work from our houses in Vermont like the girls do.

And um, so that's the week of February 6th.

So, sixth, seventh, eighth, ninth.

I'd have to come home on the 10th for the bootcamp.

Um, but we could do something fun about Oh, oh, no, cuz that's the

week before Valentine's bed, but it's kind of like Valentine's Day.

But like the importance of like girlfriends and all of these girls

I made friends with as an adult.

So I was 30 se 6 37 when I.

Sue and then Connie and, um, Jan.

I, well I met Jan in my late twenties cuz she was my neighbor.

But, um, something about making girl lifelong friends as an adult, like

Yes.

so the rest

Okay.

I'm gonna do.

there's lifelong friends.

Were just like, okay friends you had as kids, but what about the

rest of your lifelong friends?

Like, I like that term rest of your lifelong friends.

Rest of your life.

I like too, rest of your life.

Okay.

Um, I'm gonna put that on the third.

I'm gonna do the, I'm gonna do a post of that.

I'm gonna do a grid post for that.

Okay, and I'll take some pictures in Vermont.

I'll make sure

Okay.

Perfect.

Ooh, that'd be fun.

Maybe a carousel post.

mm-hmm.

Um, okay.

When is Valentine's?

That's fun.

When is

Isn't it Valentine's?

Isn't it Valentine's Day or is it the day after?

Google it.

Let's see, when

February 13th.

Ah,

So that's actually perfect.

That's the Monday for that, that grid.

So

yeah.

Perfect,

out to my Valentine's.

Love

Here.

Two 13.

Okay.

Um,

Okay.

And then two 14 is should I hate.

Okay.

Um, I mean, do you and Chris do anything for Valentine's

Day or you just hate it so much?

Oh, wait, you get candy on sale?

I feel like we

I get ca, oh, oh, I go to CVS the next day.

I'm like sucking 75% off.

That's also a product of growing up on welfare,

yes.

Um, Okay, wait, that's a, that's also an email for this

I was just gonna say, that's an email.

So February 15th is a Wednesday, so it's the day after Thanksgiving.

Thanksgiving, the day after Valentine's Day, and.

One of my friends, whenever he sees me do shit like that, still calls me welfare.

Julie, he's like, Ooh, the welfare.

Julie's coming out like whenever he sees me like stealing shit, I don't care.

I could win that billion dollar fucking Powerball That it.

Alright, people listening, we're recording it right now.

The Powerball is almost a billion dollars.

Nobody just won it in a bajillion years and I could win that

Powerball and I would still go the day after for the 75% off candy.

I know.

Well, it's the same candy.

it's baked inside my brain.

Like why play full price when you could pay 75% off?

Okay.

Do we want

reason why I, oh no, I think it's, I think it, or I think it's an email.

Don't you think it's an email?

Something about, I don't know.

It's hard because it's like, it's hard to make an email about

justifying only paying 75% off when I want people to pay my full fee.

I don't know.

I'm even shoot myself in the foot on this one, Deanna.

Maybe not.

okay.

No.

Well, okay, so on the 18th our emails about the recession and your nana.

Wait a minute.

There isn't an email on the 18th.

It's on the, our date.

Oh, January.

Oh, oh, okay.

Yeah, the, I can't wait for that email.

just, I know.

So we can just, maybe, I think it would be kind of funny cuz

it would be for the post, like a grid post would be, um, the 20th.

So it would be like the week after.

And it, I'm just picturing like this funny sort of collage of.

You know, mark down candy, chocolates, whatever.

And you could just talk about how, like, why, why would you

pay full price like your nana?

Like, you can even be like, you know, recession.

The last month I sent an email about my nana and how she, you know,

like this is just baked into me.

I think that could be kind of fun, but it could be a real too.

Hmm.

Yeah, it could

it goes along also with your grins of Valentine's,

oh,

is funny to me.

so, so hate it.

I mean, it's just tell me, let me some other day.

You know, it's like, don't tell me on the 14th of February.

Um, and also like, Restaurants are charging like, oh, we

only have a price fixed menu.

It's $200 a person.

It's the same fucking food that was on your menu for half price the day before.

Okay.

Like I just hate the whole, I just hate la.

I just hate all of it.

Like I just hate all of it.

Did we, wait a minute.

I feel like we didn't come to terms on what we're doing around Valentine State.

Hold on.

Should do you wanna do, do you wanna do candy on sale?

Did we do it last year?

I feel like we might have done it last

I think we mentioned it, but I think it was more of like a gift

that said, um, fuck Valentine's Day, or something like that.

Hmm.

I can't remember.

Um,

I mean, we don't have to.

are we looking at it as a post or a reel or a newsletter?

Like

Okay.

Wait, hold on.

Hold on.

you.

Sounds like you don't like, like you're saying, tell me you love me all year.

I think that this goes into networking.

You know what I, well, not like all year, but like, you

know, not on just this one day.

So

Love you.

So I do feel like this might be an email where you can talk about how.

. You can't just like tell people you love them, like when you need

something or when it's a special day or when you go to a networking

or when the calendar tells you to, yeah,

you to.

Yeah, like you need to be be there all month, be present, or not all month.

All, all the time forever.

Yeah.

lifetime friend.

Um,

Yes.

Rest of your lifetime, friend.

Yeah.

I love that saying I'm gonna use that.

Maybe it'll make it into my Ted Talk

Okay.

Let's see here.

So we have, yeah, I mean, an email goes out on the 15th,

an email, so that makes sense.

And we could talk about that

How many people did you say you loved Y yesterday?

Because you were told to,

mm-hmm.

it was the date, not because you actually had the,

the feeling inside to say it.

Like you should have that feeling all the time.

Um.

I don't know.

There's this thing because it was just Madeline's birthday that

like, I literally tell Madeline I love her 7,000 times a day.

Like to the point where my husband's like, do you think you told her enough?

And I'm like, I feel like there's something in there.

Like maybe you should treat your network like a dog.

Like tell them you love them way too many times a day.

Yes.

about.

Post pictures.

Um, okay, wait.

Love it.

Love it, love it.

Um, okay.

Sorry, I'm looking at my calendar.

Okay.

Um, Okay.

Vulnerability alert.

Do you wanna tell people

Oh,

I mean, we're recording this.

I mean, guess we can edit it, but do you wanna tell people that you're

trying out for the TEDx thing?

People know.

I put it, I said it on my podcast already, that it was something that

it's, it's a, you know, corporate, you know, career bucket list thing for me

and that I've been working with a coach and that I applied to one and, Hey,

listen, people know, and if I don't get it, I'll apply to another one.

And if I don't get that, I'll apply to another one.

I mean, that's just how it works.

You don't, not many people apply to their first TED and get.

Mm-hmm.

. Mm-hmm.

and Mercury is in fucking retrograde four times this year.

Did you know that?

I don't even know what Mercury and retrograde means, except

for it fucks shit up, and it's happening four times this year.

Okay.

Well that's a post

Oh my God.

Hold on.

When?

When?

Whoa, whoa, whoa, whoa, whoa, whoa.

Shit.

Is Mercury going into retrograde?

Oh, mercury goes into retrograde on the day of the audition.

Oh no.

January 18th.

Okay,

Yikes.

for you.

That's good luck,

Maybe.

Maybe.

Okay.

So do you wanna talk about, maybe, like you said, you find out.

on the third.

Do you wanna send an email on the first just talking about how you're

getting ready to know yes or no, but also that you're gonna reapply and

that people don't usually get it.

All the things you just said, bucket list thing.

Like you're on the edge of your seat, but

Mm.

I don't know.

That may be too, a little too vulnerable for me.

That's a little too, yeah.

Too much.

Too much.

Should we pencil in the eighth for talking about if you got it or not?

So when am I finding out

hopefully you got it.

Um, yeah, I don't think it's a standalone.

Um, I don't think it's a standalone email.

I think we have to weave in a few other things, but

Okay.

you know, maybe it's something about goal setting.

You, you know, it took me a year and a half to write my book, but before

that, it was a goal for a long time.

Mm-hmm.

something about coaching in here, because I tried to do

it on my own for a long time.

The book, I tried to do it on my own for a long time, and then I was like,

I'm not doing the, I, I just can't.

I need a coach.

So I hired a book writing Coach Valla, a year and a half.

. I published my book and when I wanted to do a Ted I was like,

I can't do this on my own.

And I've been working with my TED coach for six months, so if I get accepted,

part of it is probably because she helped me through the application

process, you know, so there's something about working with a coach there.

Um, it were, it's February, so, um, no, it's not March Madness.

So I can't, we can't talk about like coaching.

Um, when's the, when's the Super Bowl?

Um, what about in that email?

Like you don't know what you don't know, kind of a kind of a thing

Sunday, February 12th.

Okay.

everything's happening like the first week or 2nd of February, I'm

I know.

something on the end of February?

Um, well, I wrote down some ideas.

I have some idea.

I did a little writing session yesterday, so I have some ideas

for like, just funny things.

Cool.

Yeah, I mean it could, it something in there about coaching and

maybe I should come up with releasing more like a group coaching or something

like that to go with this email.

Like, set a day to do group coaching cuz so many people are on the waiting list

for the ones to one-to-one coaching.

Um, and what, what date are we talking about right now?

The eighth.

eighth.

Uh, oh my God.

We could talk about like a Valentine's.

No, maybe I was gonna take, we could talk about Valentine's Day special that I,

cuz I hate Valentine's Day and do like, I don't know so much percent off like, oh.

But it would have to be on the day after Valentine's Day, the coaching,

because I would be like, and just like the candy, you can get this

for such and such percent off.

I'd have to like pass it through Kate the, the business manager to see if she would.

Discounting my price.

But um, that's something we could do on the 15th.

We could

Yeah.

yeah.

Um, so we could say, because of my love of, um, all things discounted

and bargained priced , uh, and I could only do like three of 'em

because it's an hour of my time.

You know, I could only do like three of 'em.

But I could say like, there are three spots.

Everybody loves a throuple, um, , uh, three spots for.

Coaching just on this day.

First come, first serve.

They are, if they're 500 bucks an hour right now and I did

50% off, they'd be 250 bucks.

Yeah.

Yeah.

Okay.

But now, now do, now we go back to the eighth and we're talking,

we're talking about coaching.

So we'll figure something out, out, out there.

We'll come up with like some good coaching analogies or.

Something like that.

Yeah, yeah, yeah.

Um, got it.

Got all that.

Okay.

Do you care about the Super Bowl?

I could mention the

I mean, I care about

Super Bowl if you didn't have a coach?

Can you imagine a football team if

What would the, what would the, what would the Super

Bowl look like if both teams didn't have a coach on the side?

That's a great analogy.

It would, it would just be a bunch of people running around saying,

who's got the ball, you know?

Somebody's gotta call the plays.

Somebody's gotta design the plays, and then you execute them.

Like that's what you do as the player, you execute them.

So I like that.

And I, I, it doesn't matter who's playing, I'll always watch the Super

Bowl because I like an excuse to drink and eat on a Sunday night.

So

Yeah, I was gonna say, I like, I like some chips and dip.

yeah, I like a little nacho action.

yeah.

Um, okay.

Cool, cool, cool.

Lemme see.

Then we have,

Oh, okay.

So we have to figure this out cuz I texted you this last month and

maybe this is, maybe this is its own newsletter about making mistakes.

So first thing you know how I write all of my emails are signed.

Cheers.

Mm-hmm.

I wanted you to design that thing at the bottom of my

email, because I'm sick of writing.

Cheers, bd, jb after every e email, which sounds like weird, but

like with how many emails I write a day, it actually takes time.

But that was one of the reasons why I wanted you to design that.

The second was is I'm always afraid I'm not gonna spell it right, that

I'm gonna write shares and it's gonna.

Like, share.

And I did it.

I fucking did it, Deanna.

I, I wrote cheers, but it didn't, I didn't say cheers.

I said shares and I'm, and I just pictured like a gif of Cher at the end of my email.

And then I was, and the person didn't even notice, like, are they not

even reading that I write Cheers.

Like they didn't even know.

I expected they to them to come back and like shares and Julie like whatever.

But they didn't.

So that happened.

and then a couple days later was when I texted you at that event.

And I, you know, so it was an event for Chris.

So no, only a few people knew me.

So people were like, oh, and who do you work with?

I tried to say, I'm his sidekick and I said, I'm his sidepiece and

the look on the guy's face.

And then I was like, oh, that's, that's hilarious.

We are using this.

And I was like, I, I need a moment.

I need to text my marketing manager.

This is hilarious.

. He didn't, that guy didn't know what to do with Leela.

He didn't know if Chris had taken, he's like, mistress to like an

Yeah.

I'm like, I'm a sad piece Trixie.

my gosh.

Yeah.

So that was a mistake because people ask me all the time like,

do you make mistakes in networking?

I'm like, yes, all the time.

All the time.

So I mean, I'm sure I could come up with some more, more mistakes that

I've done, which is totally fine.

But like those two happened, one after another and I was like, oh

my God, I just, maybe I'm tired.

Maybe this is the end of the year, you know?

So, I don't know.

I think that there's something there.

Making mistakes and going too fast.

And it was the end of the year.

Um,

I think it's also about, um, like, it's funny that you said the

person didn't even notice, because

no.

Didn't even notice.

out and we're like, oh, I'm gonna screw up.

I'm gonna do this thing.

And then it turns out they don't even notice or it's really freaking funny.

Like it's, it's like you don't have to like freak out about it.

It could, it could work out.

Like it could be fine.

It could either be fine and not even noticed or it.

Be a

We ended up, I ended up like saying, oh my God,

like that came out wrong.

Like, I'm his sidekick.

I said, I said, I've been his, we've been together for 21 years.

I don't think he could still call me a sidepiece and like it ended up being

super funny, but like the look on the guy's face when I first said it, and I

didn't even realize I had said something wrong until, Face, and then I like

had to rewind the tape in my brain.

I was like, oh,

Oh my gosh.

Okay.

Yeah, yeah, yeah.

I always have to type.

I feel like I can be like, um, What are those people in the courtroom?

I could be

oh, stenographers.

Yeah, it's me now.

Okay.

Yes, that is an email.

I think we just sent that on the first, cuz it's like, I feel like once February

hits, people are thinking of like Valentine's and LA and not that we're

gonna even mention Valentine's, but I just think it's funny side, like the,

So is this coming out on the first?

Is this coming out on the first?

Okay.

Okay, so I have another thing that, ha, hold on.

I have another thing that happened that maybe we can figure out how

to talk about it, because I'll have just gotten back from Barbados.

So I'm in Barbados, the 23rd to the 28th.

That's a short vacation when I was on vacation.

Back in September we were in Grenada and I packed a lot of bathing suits and

I had this one bathing suit where it had lost some of its elasticity and I

really didn't think too much about it.

You know, it just wasn't as tight as it used to be.

And I was talking, we, you know, you get friends with couples next to you on the

beach and you see each other cuz you're always in the same chairs, you know?

And so like the third

Are you at White Lotus in this story?

, have you seen White Lotus

No, I have, it's on our list cuz we don't have HBO O right now.

So

that?

the third day I'm like, same, same couple with St.

I remember their names, Tracy and Sid.

Same couple next to us.

And I was wearing this bathing suit, new BA because I wore a

different bathing suit every day.

Cause they're like wet and you don't wanna put 'em back on.

and I bent over to move my lo my beach chair, and my entire tit fell outta my

bathing suit right in this dude's face.

I swear to God.

And I, I like reared up and covered myself and popped my boob back in

my thing and then I was like, I am so sorry, I just flashed you.

And he was like, Like he didn't even know he . Now, maybe it's cause my boobs

are really small, but also because he just wasn't thinking about me as much as

I was thinking about myself, you know?

So we could almost say that it happened in Barbados because Barbados is right.

Beforehand I'd be like, oh, and last week when I, when I flashed, my

boob fell out on the beach you know,

talk about mistakes slip.

It's fine.

Yeah.

Yeah, I mean, just, just a little nip slip.

I mean, it just, I mean, honestly, so,

Yeah.

Yeah.

Those are funny.

. That's good.

that, that, that

magic number.

I kind of ate it when there's not like three examples of something

Okay.

So speaking of three as a magic number, I don't know if this belongs anywhere.

Um, remember we talked about, this was ages ago, and there's something here on.

on body positivity or something.

But remember we talked about how my nana, when I was like 10, used

to put me on that three day diet

Mm-hmm.

? Mm-hmm.

Because I used to live with my nana in the summer.

Because my mom didn't have, you know, childcare or anything like that.

Um, so it was like always the first week of summer vacation, she'd be like,

okay, try trying to drop them lbs.

Trying to get on the three day diet, you know, where you were eating like cottage

cheese and saltine crackers or like an egg and a grapefruit and like black coffee.

Like fucking, fucking,

Una.

fucking te Yeah.

Tuna, no mayo, you know, on a piece of dry toast, you know?

And.

and she would make me do it ev religiously, throughout the summer, like

every like hour, like month or whatever.

But it was always like the beginning of the summer and she

was like, would weigh us every day.

And then she was like, oh, you only lost six pounds.

I was 10 , like a 10th of my weight , like, um.

So I don't know.

There's something here about.

I don't know.

We might, it might only be a post or something like, I don't know.

But like, I just keep thinking , so I'm reading this book right

now from Jeanette McCurdy.

Do you know this book?

I, I'm glad my mom died.

No, I, I just, I just, where did I literally just

read about that this morning?

I'm like, did you email me about that?

Somebody, no, somebody had it in their email.

Somebody were probably on the same email thread.

Uh, somebody had it in their email yesterday and I was like, oh look,

I'm already reading that book.

Um,

Kathleen, Kathleen.

Kathleen had it.

Sorry, are you on Kathleen O's anyways?

No, so it was somebody else else's newsletter.

So she was, and I didn't watch the show.

I was too old for it.

She was on iCarly, on Nickelodeon or something like that or whatever, and it's

all about how her mom like pushed her into acting and made her go on a thousand

calorie diet when she was like seven years old and like how she was like 60 pounds.

And the doctors were like, she's anorexic.

Like you should really watch what she eats.

And she's like, mm-hmm.

. I'm watching what she eats anyways, so I haven't finished the book yet.

I'm like halfway through the book, but the name of the book

is, I'm Glad My Dad, my mom Died.

And it's a picture of her holding, holding her mother's urn

Oh my gosh.

and I wonder like how many people have those.

Because I, you know, my nana died last year and I was like, well, there goes

that, because she was so, like, it was so bad, like how she treated us.

Like, and, and the dieting is only just the beginning of it, you know?

Um, but I don't know, like the, I'm just reading this book and

I'm like, Grief is a weird thing and, and moving through childhood

trauma is a real, is a weird thing.

And things you realize about yourself.

Um, when you discover, you know, that what your childhood was

actually abusive and traumatic, um,

know.

Isn't that weird how you sometimes don't even know?

You're like, oh,

you're like, oh,

my nana putting me on a night.

Yeah.

Weird.

Yeah.

All right.

and there, there's so many, like, I, so I don't know, I

don't know where we're going with this, but there might be something

there about moving, acknowledging, and moving through something.

I don't know.

Um,

could be a reel.

Couldn't that be a reel?

Where you like, shout out that book.

We can tag the author Who

yeah, I mean, I l I,

this book and it's so fascinating to me and like I

can relate whether we like.

. You might not even need to say that in the reel, but we could talk about nana.

Your nana in the caption or something.

Like, my nana putting me on a do like, that was like, now looking

back, I'm like, oh, that was not okay.

You know, like

10 year olds shouldn't be put on diets when they're

actually at a healthy weight , you

yeah,

Um,

yeah,

So there's something there.

There's something

yeah, for sure.

Um, What else?

Um, I wanna do more reels that are clips from your talks.

And also, do you mind, can I just do them?

Like is there a

Yeah.

Go in there and figure, I mean, it, it, uh, let me share.

Okay, so let me share a folder with you cuz I, I made a folder for the

guy on Fiver who's doing the speaker reel, where I already broke down that

large keynote into a lot of individual

I have that in,

just, oh, you do?

yeah.

Mm-hmm.

Oh, oh, okay.

You

So I'll just, you don't care if I just go through 'em,

you have access to that five folder.

well, not a Fiver folder, but in Descript I have all those little clips.

oh, oh, oh, okay.

Um, okay, well I,

'em out?

yeah, but let me just give you access to this folder

anyways, um, just to make sure.

Okay, so, oh,

Was it like a Google Drive folder?

it's a Google Drive folder.

Okay.

Yeah.

Um, where, cuz I've just broken down a lot of them anyways.

And there's, I think there's other videos in there that you haven't

seen before, like other recordings that you haven't seen before.

So let me just, actually, I'm just gonna share this whole video.

The, there's, there's a fiver video, uh, folder in here, and then

there's a bigger folder in here.

So

Okay.

I'm just gonna share it all with you.

Okay.

It's coming at you.

There we go.

Okay.

Share anyway.

Yeah.

Okay.

Okay.

All right.

There we go.

All right.

Um, okay.

I'm just looking, I'm looking at days.

I love a day.

I love a national day,

March 8th.

Oh,

we still have

It was like March 8th is my birthday.

We're in February.

in February.

Okay.

Wait, we have February 27th.

Isn't that anything cool?

February 28th is national sleeping.

how do you feel about a nap

Oh, let me just tell you, I am an expert napper.

I can sleep anywhere, Deanna, if I took these headphones off right

now and I was like, could you just be quiet for like five minutes?

I could put my head down and take a nap.

I can nap anywhere.

But there's a lot of studies around naps and how long they should be and

I was just thinking, I feel like you're always like study show and

I'm like, I just heard the other day.

I think it's.

26 minutes is the perfect nap

Yeah.

Give me the analytical data.

I love analytical data.

Um, so, so we can do something about the studies about, because Yeah.

26 minutes, anything over a certain amount of time as actually.

It fucks up your sleep cycle, it puts you into REM and you shouldn't be in rem

and then you, you know, your serotonin levels and your melatonin and all

that shit gets all screwed up for you.

So,

Okay.

I like that

so there is a lot to do with napping.

You're like, and I'm ready for one right now.

You just say nap and my brain immediately starts going there.

all right.

Well, we have, we have planned everything except for one post, one reel,

Alright.

Wait, can we go over the newsletter?

Is the 1st of February is what?

Newsletter?

Oh wait, we didn't do the last email.

Yeah.

That's

more email, one more reel also, but also I can just go in the book for a reel.

Like I can pull out a reel.

Easy outta your book, but, um, okay, so here's what we have.

Uh, the first is about mistakes.

The eighth is about goal setting with the TED Talk announcement perhaps.

And then the 15th is, Talking about, um, maintaining relationships all year,

like Valentine's Day, don't do that.

Maybe a discount for coaching and then the

we start with the discounted candy so that the

discounted one-to-one at the end is

sense.

Like a little

Makes sense?

Yeah.

Be like, it's my favorite day of the year.

75% off Valentine's Day candy, by the way.

And then do CO somehow segue into coaching and then segue back into one-on-ones?

Or maybe we do coaching and at the end we'll be like, oh, and by the way, you

can get 75% on that CVS candy today,

Yes.

Well, okay, so wait, but the email's about maintaining

relationships all year and networking

it's about Valentine's.

Oh,

but then also it makes sense, like also I like it because your

last, your email before that's gonna be about coaching and so this sort

of like dovetails into that and you talk about maintaining your network

and then talking about one-on-one with you to have a plan going in.

I

Yep.

Got it.

All right.

So then we still have, wait a minute,

The 22nd.

22nd.

I'm sorry.

Yeah.

23rd.

Was it 22nd or

22nd.

Mm-hmm.

Yeah, yeah.

22nd.

Okay.

Is it.

Yeah.

February 22nd is a Wednesday.

Okay.

Yeah, yeah, yeah.

Yeah.

Okay.

Um, I, uh, did you watch the Hugh Hefner documentary docu-series on Netflix?

Okay.

So there was a Hugh Hefner docu-series on, on Netflix, and it was fucking fascinating

and I learned a lot of things and.

One of the things I learned was that Playboy was actually named

after a defunct car company.

So there was a car company called Playboy.

So what it was, it was called, it was called something else

beforehand when he was in college.

It was frat or something.

It was called, something like that.

And then he had a cease desist letter from another new newsletter

magazine with this similar name.

And so Playboy was a defunct car company.

And so that's how they came up with Playboy.

But anyways, you.

Everybody goes, oh, I read it for the articles.

But I mean, there's titties all over the cover, but feel like I read it

for the articles, but the whole thing was like, about how like these amazing

people that came on and, and wrote articles like Martin Luther King Jr.

And Jack Kirouac and like ama, like a just list of people who just wrote

amazing articles and, and like how on the forefront they were of a lot of things.

and I don't know, I don't know where I'm going with this, but it

was fascinating towards the end.

I mean, the guy was just ridiculous.

Like towards the end, like every one of his wives was the love of his

life and he was marrying women who were like 60 years younger than him.

Um, but the beginning was like, I mean, he was a terrible father

and he wasn't a father to his kids with his first wife, but I.

I just found it fascinating.

I had no idea that, because like you'd always heard, oh, I read it for the

articles, and you don't realize like, oh, the, the articles were actually

probably the best writing that was, that there was to have at that time.

So maybe there's like a list did like, uh, did you know that all of

these, I don't remember where I'm going with this, but like all of

these amazing people like John F.

Kennedy, um, or No, it was Robert Kennedy I think wrote an article.

Like all these people wrote amazing articles in this magazine

with titties all over the front.

And maybe there's something there about, you can be more than one thing.

You can be a titty magazine and you can be a home for amazing

editorial content or amazing ideas.

Like you, you both can be true

Mm-hmm.

you know?

So I don't know because.

There's something there about, I mean, and we talk about this all the

time, like just being who you are.

Like, you know what, I love people and I, and, and I love business and

I love how you know, all that stuff, but I'm always gonna swear at you.

Always.

Just, just, did I tell you about this Harvard Business

Review article I wrote recent?

I read re I wrote it, , I read it recently, maybe one day.

, um, uh, that.

I'm going to have to find a few, but I was reading it on a plane and it said that the

most useful, the most useful, um, reviews of products and or services online.

So Amazon, Yelp, whatever.

The most highly rated as useful reviews are ones that have swears in them.

For example, on Amazon, you buy a pair of glasses.

I don't need you buy a pair of cheaters.

I don't.

The review that says these, I can see everything in these

glasses and they fit perfectly.

Doesn't get a helpful review.

The review that says, I can see fucking everything in these glasses

and they fit like a fucking charm.

That gets a useful cuz

like, oh.

Yeah.

And so this art, this study showed that like three is the magic number.

You can't go over three swears in a review.

If you go over three swears, people are like, eh, this person, like whatever,

like the three swears in under, always gets ranked higher as a useful review.

And the more reviews you have with curse words in them, the more

people believe in your product.

Wow.

there's something there.

Yes.

Yeah.

Here's me, I'm like, did women write articles?

Did any women write articles or is just women's titties and

men get to write the articles?

Cuz

Well, you gotta think about the times that we're talking about.

So these are like the 60, like, I don't know.

I'm gonna get a list.

I'm gonna get you a list of the, the article there.

I'm gonna say we're 99% penises, 1% vagina.

Like I am just gonna say that.

Okay?

I, I

but let's just say.

Hugh Hefner articles.

one lady did get to write an article, like, who was that lady?

Yeah.

Who, who is that lady?

Who is that?

And did she also have to show her tits?

We're couple sentences.

Whip,

yeah.

yeah.

Yeah.

Price.

Doing business.

yeah, yeah.

Oh my gosh.

I just gave it to for free to the guy on the

That's what I was, I was like, wait, this,

and I was like, now lemme write an article for you,

brings it right back to the

That's right.

We started with titties on the first.

We're gonna end with titties on the 22nd.

how you, that's how you make good

Yes, cuz you know what they say about titties.

One is not enough, three is too many.

Two's just.

I think that's a joke about martinis actually.

Why are martinis like tits?

One's not enough, three is too much, and two is just right

Oh my gosh.

Three is too many curse words in a review too.

and three is too many curse words.

In a review over three.

Yeah, I did say over three.

All right.

You can have.

Yeah.

I sure shit did.

Yeah.

All right.

Well, that's it.

We got 'em all.

Wow.

you have something special for the 28th or if you want me

to look in the book, I can do

Uh, the 28th.

I in two clips from a talk for the month.

Yeah.

Well, let's see what the, the 28th is as far as a national day.

Uh,

Oh, I think, well, I was, oh wait.

no.

No, not, no.

Oh, it's World Spay Day.

Spay your dogs and do dogs and cats, but,

You're, um, Bob Barker,

I know, oh my God.

I, I listened to like a true crime documentary called like the contestant

who knew too much about the prices.

Right?

About some guy who, all he did was watch the prices, right?

And make spreadsheets about how much everything costs so that he could go there

and tell people how much everything costs.

Like, and one guy won like the, what is it called?

Like the Grand Showcase or whatever.

He won like it twice in one episode cuz he listened to the guy cuz the guy.

Memorized everything.

It was like, yeah.

The con contestant who knew too much.

Yeah.

But he, yeah.

Bob Barkett was always like, spray and neuter your animals,

The showcase showdown.

Showcase showdown.

Yeah.

Oh my gosh.

Okay, cool.

Well, we got it.

Wow.

And we

And then I was

than an hour.

about the, um, the, um, January we got that, we got the,

um, I'm just gonna go through, you sent, you shared that folder with me.

Sorry, I'm not making a complete sentence.

I'm thinking

Can you, there's a lot in there.

There's like, there's an older keynote in there.

You can go through there if you want.

Yeah.

Um,

Fun.

yeah, just make 'em fun and punchy, you know,

just make 'em fun and punchy.

And what is today?

The fourth?

I'm not releasing a reel today.

I'm releasing one tomorrow, right?

Yeah.

Okay, perfect.

Yay.

Yeah.

All right.

under an hour.

Nailed it.

right.

Oh, you know what I also wrote down some things for, for next time.

I don't know why yesterday I was listening to classical music all day yesterday cuz

that's what I listened to when I'm trying to like do creative stuff and I just

kept saying over and over in my head, I'm in a rock out with my B out Loved it.

I do, I do.

Let me, I write this down.

rock out with my buck out

Oh my gosh,

Yeah,

I love it when dumb stuff sticks in my head and I'm like, I'm hilarious.

And it gets in my head,

you know, and it was to, speaking of dumb stuff, something happened like

this was a little bo, I don't know if I told you this, this is a little while ago.

I was with Chris somewhere and like I like jumped up on the couch

and I went, the floor is lava.

And he didn't know what I was talking about because he's an only child.

what.

what?

Yeah.

He goes, what?

I go get up, get up the floor is lava.

And he was, I don't know what you're talking about.

And I was like, oh my God, you're an only child.

You never played the Flores lava.

Yeah.

What I mean?

Yeah.

I'm like, what is that?

Cuz of siblings?

I can't

Yeah.

So there might be something here for March.

My my birthday is a Wednesday, which, uh, also International Women's Day.

But, um, there's enough shit about International Women's Day

and International Women's Day.

Like we could do something about like, Siblings in birth order and

order is so cool.

yeah.

Um, and because I'm a middle child, like I really do think middle children

get the short end of the stick.

But anyways, I'm, I'm already going into March and we don't need to do that now.

But anyways, I was like, he doesn't know what the lava means.

That's crazy.

My kid, my Jack's three.

He knows what the floors

Yeah.

He knows what to do if he's not baring in the kitchen.

So,

I, I was playing that once with my sister, um, the Flores Lava, and I

was jumping like from chair to couch and I jumped over a table and I didn't

jump over the table and there was a lamp on it and I smashed it to smithereens.

And then I had to come up with a story about how the lamp fell.

Yeah.

mom

like now

it too.

Good thing she doesn't.

Oh, she does read my newsletter.

She's gonna be like you.

Oh, that was when you were playing the Flores Lava.

Great

You

All right, love.

was fun.

Okay,

right, I'll talk to you later.

next, maam.

Okay, bye.

So that's how we do it.

Now.

Things change throughout the month.

Not everything we talk about makes it into a piece of content and

also new things pop up that need to be shoehorned into the month.

Deanna.

And I talked a lot about the possibility of my Ted talk, being

a large part of the content.

But two days after we met, I found out that although my

application was extremely strong,

I live in a different state than the Ted was being produced in.

So I was not selected to give a talk.

So.

For the days when we were supposed to use Ted as a content piece, we

would need to think of something else.

Which isn't difficult if you look at your life and the things that happen

every day, and then ask yourself, how does this translate into business?

What is the lesson here?

Can I turn any of this into content?

Which is what I usually do.

So.

Dina.

And I text almost every day.

Sometimes it's just me sending her a voice note saying, I think this is something we

should talk about, or this just happened.

Can we make a post out of this?

So there's no boring stories.

Only boring deliveries.

The content is all around you.

You just have to be willing to talk about it.

For example.

The day after I learned that I didn't make it to that particular Ted stage.

I needed to go dress shopping for a black tie event that I will be

attending in a couple of weeks.

So.

I ended up buying two dresses for that event, because I couldn't make up my

mind, but neither of these dresses are ones in which you can wear a bra.

So when that began my first experience.

With boob tape.

And while I was trying to learn how to use tape as a bra, I kept

thinking to myself, this is awkward.

And because I love networking my brain and went here.

Well, some people think networking is offered.

Maybe they haven't tried boob tape.

And there you have it, the content to replace the Ted content.

Sometimes the shit just writes itself.

Okay.

Because this was a long one.

Let's wrap it up, like my titties and that fucking tape.

And onto the drink of the week, which is appropriately named.

Boob grabber.

Here's what your.

I don't know why here's what you're going to need.

A half an ounce of Bailey's Irish cream, three, four sounds of Johnny Walker red.

And, uh, all you're going to do is pour the Bailey's ice cream into

a shot glass and tough pit with a scotch, and then shoot it down.

Not exactly sure why this is called the boot grabber, but here you go.

All right, friends.

That's all for this week.

If you liked what you heard today, please leave a review

and subscribe to the podcast.

Also, please remember to share the podcast to help it reach a larger audience.

If you want more, Julie Brown, you can find my book.

This shit works on Amazon or Barnes and noble.

You can find me on LinkedIn at Julie Brown BD.

Just let me know where you found me when you reach out.

And I am Julie Brown underscore BD on the Instagram, or you can

just pop on over to my website.

Julie Brown, bd.com.

Until next week.