Stephani Clymer, the queen of the pivot, joins us to share her extraordinary journey of resilience and reinvention in the fashion industry. With a knack for trusting her instincts, Steph reveals how she launched a maternity boutique called "Expecting" in 2006 and transformed it to cater to a broader audience. Her story is a testament to the power of adaptability and the courage to embrace significant life changes, even in your late 30s. This episode is packed with insights on rebranding, navigating customer demands, and overcoming the challenges that come with multiple business relaunches.

We also dive into the art of manifesting business success through preparation and action. Steph walks us through her experience of navigating unforeseen circumstances and seizing opportunities, particularly a pivotal expansion in 2019. The conversation underscores the importance of writing down goals and actively preparing to achieve them. From unexpected costs and delays to the necessity of commitment and perseverance, this segment offers a realistic look at the hurdles and triumphs of business growth.

Key Highlights:

- The importance of being adaptable and willing to reinvent your business model to meet changing customer demands and market conditions.

- Trusting your gut feelings and making bold decisions, even when they deviate from conventional wisdom or expectations.

- Writing down goals and preparing for opportunities are crucial steps in manifesting business success.

- How resilience and a steadfast commitment to your goals will help you overcome you challenges.

- The transformative power of clothing

- A look at Hilary's "Tune n" process to help shift negative to positive energy states.

About Our Guest:

Stephani Clymer started her entrepreneurial career at 25 years old with her first boutique in Costa Mesa, CA. The year was 2006 and after surviving the 2008 financial crisis Steph and her tiny team grew slowly for a full decade before unlocking the secret to building a $1 million business that quickly turned into a $5 million brand.

Website: www.shopcommonthread.com

Instagram: @shopcommonthreadoc

Linkedin: www.linkedin.com/company/shop-common-thread

Facebook: https://www.facebook.com/shopcommonthreadoc/

Connect with Hilary:

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So many pivots, or relaunches, either way have come because what I thought was going to happen didn't happen, or something outside of my control was going on. So you have to look and go, Well, what can I control? What can I change here? And change really is the definition of both of those things in so many ways.

Welcome to the ReLaunch podcast. And when I meet another, another, like Soul Sister that truly is impacting the world. And there are many relaunches out there everyone you have heard me say, relaunch your life relaunch love relaunch relationships, how about relaunch fashion, and how that will impact you? Well, today, I have the queen of the pivot herself. Steph Clymer is known for trusting her gut and seeing the next shift that will create momentum and guarantee growth. Ready for the best news, she cultivated this skill in her late 30s. Proving that it's never too late to create your own pivot. It was through a deep dive into your own have we not all had this stuck in a rut, attitude and commitment to finally living life to our full potential that left Steph with a fresh mindset, unwavering confidence, and that faith to move forward when the deck seems stacked against her. Oh, you can now know why I am so excited about this Stephani is certain it is her ability to quietly observe trust her instincts, that intuition and do the work that has created her success. Let me rephrase that right there do though work, it's so important. And sometimes we don't really want to do it. We're gonna go there with growing retail businesses that are well recognized for community involvement and unmatched culture. Plus an online presence that's taking her brands global. And into the multiple seven figures, Steph is committed to changing the landscape of women doing business, how we support each other, and how we show up for ourselves. Staff, welcome, so excited to have you on today's show.

Your energy is just I love it. It's amazing. I feel it. I'm so excited. Thank you.

Well, here's something really funny. You and I are even connected more than you would know. Because there have been many conversations where I have been called the queen of the relaunch. And what is super interesting about that is that initially, I took it like a badge of honor. Hey, that's awesome. And then I realized that I was basically setting myself up for more relaunches, more transitions, more of those things that my thoughts were creating my outcome, so I felt like okay, well relaunches were coming coming coming. pivots are different than relaunches. Okay, so Queen of the pivot, moving moving, but I gotta ask you, have you felt like you've had to keep pivoting pivoting? Because your title? Said Queen of the pivot? Yes.

Yes. Yes. And this is sort of like, whoa, what came first?

It's insane. Right? Like, I decided to literally say, Ah, I'm not going to own queen of the relaunch, because I'm, I'm up to my ears and relaunches. Right now I'm going through a massive relaunch that started about a month ago and I Mike, mercy, I'm you know, please, I'm throwing my arms up. So with that, I want to lead into your most significant relaunch, and how you had to pivot and what that really means to you. And I'd love to understand how you feel about relaunches being those transitions, those things that happen in your business in your life and your relationships, and how that impacted the world of fashion and you so I'd love to hear your relaunch story of how and why it really took you to where you are today. Okay,

so my first one, before I ever knew I had the ability to relaunch or the ability to pivot before I knew that we could just create this change and go for it was I began my business in 2006 as a maternity boutique. I wasn't married, I wasn't having babies. This was a business decision. I thought I'd read name where everybody knew who I was would be brilliant. So I mean, did expecting. And you know, as things happen as fashion comes and goes, the styles are flowy. So suddenly we were carrying non maternity brands, but they worked for Belize, and our clients were coming back to us post pregnancy and you know, you just follow, you follow what the people want. And a decade in, I'm like, wow, we are 75% non maternity, not pregnant women. And it's not attracting new people. It's called expecting, and I kept thinking

I'm gonna stop you right now. This is fascinating. You were not pregnant, you didn't have children? No, yet. Imagine

telling that to your boyfriend. You know what I'm gonna do? I'm gonna quit my job. And I got a business loan, and I'm starting a maternity Boutique.

Okay, so Steph, like I have to continue down this path. This is like, I love this. Why were you so interested in and I love the name, by the way, expecting I love the name.

Until you don't let me tell you because that wow.

And that's interesting. And you know what, I just got off of a podcast with Seth Godin who talks all about, you know, your why, right? And why you're doing things and that and what I'm hearing you say is there's this disconnect, right? Until you don't? Yeah, so. Okay, what was it about? Actually, it was Simon Sinek. Who did the whole y thing? He was on my podcast? Yeah.

Wasn't that good? And Purple Cow? Yes. Purple

Cow. Yeah, he was marketing and remarkable. And then Simon Sinek was all about, you know, find your why. And what I'm hearing the disconnect the disconnect, because here you're getting 70% Plus, or did you say even 80%? The people that weren't pregnant coming into your store? And

you know, it didn't start like that, right? Like it went this is you're talking? I'm saying we're almost a decade, because a decade and I rebranded so eight, nine years before that happens. So I'm sorry, you had a question about that.

I'm just curious. Why did you choose pregnancy clothes? I'll tell you, Attorney. Attorney, I was like it's been a long time since I've worn those maternity clothes.

Yes, I'm in Newport Beach, California. This is 2006. There were boutiques everywhere. And I didn't like my job. And I'm writing a business plan because I'm like, I went and applied for all these other jobs. And then every interview, I thought, I'm going to leave a job I don't like for another job I don't like and then don't want to do that. And so I decided I've always wanted to own a boutique. I'm going to own a boutique. I do say there's something to be said for too young and dumb to know, it might not work. I mean, I was naive. And I did not know what I didn't know. And that was the best gift in that moment. Because I thought why not? This is what I'll do. And as I was writing my business plan, I thought there is a boutique on every I mean, every street that I looked at every neighborhood I liked, and one of my best friends is five years older, and she was pregnant with twins. And I went to visit her and she was in Dallas, Texas. And I was like these clothes are awful. And I was like there's pregnant women where I live and they look cute. Let me go find you some clothes, I'm gonna send them to you because you can't wear these. And I was like, There's something in LA there's something in Santa Barbara. There's something in San Diego, there's nothing in Newport Beach. And so I found my niche. And that was how I got in. And I wouldn't trade it. You know, you don't know what you don't know. But it was how I got in. And you know how I just waited till 2010 Half the boutiques closed and I would have probably just started starting differently. But I think that everything happens how it's supposed to happen.

I you know what? I believe that too. I really think that the fact that you had perseverance, the fact that you kept going that tenacity led you to where you are and every single one of the many relaunches along the way gave you the ability. And I often say You know what? This podcast was originally called the silver lined relaunch because everything has a silver lining, but when you're going through it, it sure hard to see right.

So many of them have been hard to see so many pivots, or relaunches, either way have come because what I thought was going to happen didn't happen, or something outside of my control was going on. So you have to look and go well what can I control? What can I change here? And change really is the definition of both of those things in so many ways. And so my first big change was 10 years and in 2016 Probably in 2014. I started saying I think I need to rebrand. I call this expecting and I had so many women saying i My sister loves my clothes, my neighbor loves my clothes, but when I tell her where I get them, she's like, I'm not going in there. I don't want anybody to think I'm pregnant. And the clients who were coming to me came to me while they were pregnant and stayed right so the relationship was though they they felt a part of it. But to get somebody new to walk in, it was really hard. Wow, had I known what I knew was I rebranded I would not have waited, it immediately changed my business. I mean, it was immediate. I mean, so goes back to Seth Godin, that's probably why you brought the right marketing. Yeah,

the marketing. It really, I

mean, I got the wrong name.

Eight, and it feels like the why also, your real connection, you started to really connect with this new audience, this new avatar,

it was just you could, what I've learned now, our special sauce, our bread and butter is that community connection. You know, if you came in, we know your name. We know what you bought last week, if you're going to a concert with two best friends in the neighborhood, we know what they're wearing. Like, that's our special sauce. And if I only get you for six months, there's no special thought there, or what we provide.

Totally, and how often are people getting pregnant again, right, maybe two years later, and they're pregnant. And then they're only you know, they only need the clothes for, like you said, six months. So fascinating. And I think that when you're starting to talk about what happened next, I'd love to hear the growth of what it took to get to where you were when you were when you had expecting and then once you switched over what happened with the revenue.

They doubled. And let me tell you for a decade, I did not make $1 million in sales for a decade. And then I rebranded and immediately, I mean, it was unbelievable to me, it was so much more than I projected. And I think that the brilliant part of that one we're talking pivots relaunches either way if it was my first huge pivot, and it went well. And it made me go for two years, you listen to everybody tell you don't do it. Don't do it. Don't do it. The night I decided I would change the name. I was driving home, I reached out to three different marketing companies, branding companies, and I didn't tell anybody, I don't even think I told my husband, I thought I am done. I don't want an opinion. I don't care what their opinion is. I know it. I know what it might got. And it worked out. And you know what relaunches do as you know, is to create confidence because you come out the other side, knowing what you're capable of, and not everything.

So let's talk about this idea of intuitively. You knew, don't talk to anyone about this. Just do it right. I call it your wise woman. And it's all part of the three HQ, which is the headquarters of you, your head, your heart and your highest self, that best version of you. When you're operating. And you're actually not only hearing the wise woman inside you, but you're listening to it, you're acting on it. And when you went to those PR firms, you were acting on it. Right,

I was I I can't even remember the detail. I was just Act I, I knew that I was taking action. Yes, exactly. Like you're saying, I can remember the night I can remember the drive home, you know, there's just moments in your life. I can remember it. Absolutely.

So then, as we're talking about this, because there are women right now out there that are thinking about potentially hearing what you're saying relaunching aspects of their business. And I know I've had clients who have taken and gone from an online and then moving into brick and mortar. I've had people go brick and mortar and move online. What What were some of the main standouts that allowed for revenue growth?

While I think if you're listening to your customer, they're telling you what they want. And all are you delivering, right? They're telling us, I want to come back, I want my friends to come. I want to refer people to you. They're not. I want more of this. I want you to carry more of that. I mean, we pivoted we've relaunched multiple times since 2016. When I'm in the middle of a massive one right now. And to your point, I didn't want this one. It didn't want to fall. But here we are, because things out of our control were happening. But I really do think people are telling you what they want.

Okay, I need again, what is it? I need to hear more about this relaunch that's going on right now. First of all, what was the impetus? What happened?

Well, I decided so in 2020, I didn't decide for it to happen in 2020. We doubled the size of our space. So what happened after 2016 is I was like I want more stores. I want to be in more communities. And I didn't have the footprint right now we are our revenues, click in and we're 1400 square feet and I need to be I need to be bigger. And so I couldn't own more stores until I had what I was doing right. That was how I felt like use this, get it right, you're in the right video on the right street people know about you. And I was on an end cap. So I only have one chance for somebody to move out and need to expand. And they were corporate owns. And again, everybody said to me, they're not leaving, you need to come up with another plan. And I wrote it down every day for a year, it was one of my 10 things. I like to write 10 thing every day. Because I do really believe in our reticular activating system. And that if you're writing it, and when the opportunity comes, you'll see it, like you said, we have to do the work, but we have to see the opportunities as well. And I called the landlord, you know, I found out when their lease was up, and that if they don't want to renew, I would like you know, to know about this, I would love to you know, be the first to negotiate. And one day they put a note on their door. It was about a year later is July 2019. They said they were closing I called the landlord. Why didn't you tell me they were like we don't know, they didn't tell us?

This, this just gives me goosebumps because this is like so good thing you wrote this down?

Yes. And let me tell you my biggest lesson and writing it down is I don't think that I'm powerful enough to have this business decide to move. But what I do think is because I was writing it down, I knew I was doing more than just writing I was going to the landlord, what would my lease negotiation be? How much would this cost? Who would the architect be? Do I have to go to the city? Sitting down with my husband? Do we have this much money in savings? This is what I would need to take this is how long to pay it back. You know, it's I had to cut? No, I had all three of my kids at the time. This is how much time it will take away. I knew all the answers. I probably sounded insane. What are you planning board's not happening? And when it happened, let me tell you it didn't go as planned. The building was in the middle of a sale, my rent didn't double it tripled the negotiation that was supposed to be quick enough to have me open for the holidays, instead of me doing construction over the holidays. If I hadn't been so committed, I would have maybe said it's not meant to be. So I think there's so many reasons we write it down and write it down and believe it you know, yes, we're manifesting. But and manifesting is so much more than like just that word, don't you think it's not just like dreaming it that happens? You're preparing and you're finding the opportunities so that when it when it's a little harder, it's like How bad did you want it?

i Hey, I have had the craziest, craziest manifestation stories, ever. And it's interesting I mentioned, you know, I just had Simon Sinek and Seth Godin on and manifesting that like this, these are people I want on the podcast. And here's what you said that I think is so I need to repeat it is that it's also looking at everything that could happen needs to happen, how I'm going to make it work, that's what you did, it takes the secret, it takes the Law of Attraction out of just this, you know, a ethereal type of Oh, thinking and it will happen, it was like think it, plan for it, keep thinking about it, keep adding to it. I love what you're saying. And I'm a huge believer, and I literally think, and I've seen it literally hundreds 1000s of times, people that have done this, I call it the tune in process. You know, if we have time, I'll take you through the tuning process. But it allows you to gain that clarity, see it, feel it up level vibrationally understand what is involved from a neuroscience. And then things start to happen. And people are like, it's magic. It's crazy. It's not but then what you also said was didn't you know I wanted to be in by Christmas. But instead I was doing construction. Things are happening and unraveling and unfolding for you as they're supposed to. We think, okay, it's not happening in the exact same time that we thought it should. So then it must not be working. But yet, you now have been in the store and I know that you have opened up another and talk to us about once you open the doors what happened in the

in the one that doubled or the new one because that's the pivot I'm in the middle of so the one that opened in January 2020 of all times right. It didn't have a crystal ball. And again, sales went bonkers. Then we closed the doors in March, doubling in size was the best thing that happened to me and to me that immediately turned into a warehouse. We had an insane online presence like this community. We've just right away we pivoted again right, whoever needed to stay home with their kids stayed home. The few of us who could come in we came When we started showing up live on Instagram, it wasn't even a thought it was like everybody wants to sweat. We're gonna have the best sweats that there ever were. Nobody can get out of bed and Easter baskets, suddenly we build this Easter basket. Like, you're just, you're relaunching so fast, you're almost not even thinking about what you're doing. You're surviving. And then you look back and go, Oh, my gosh, that was our best month ever. We weren't even open for business. And so then you open back up for business, and now are the was the gift of EECOM. Now we have an econ business where before, it was teeny, tiny. Now we have a warehouse, now their supply chain issues, but we can store stuff in our warehouse. And you're not kidding. It happens, how it's supposed to happen. And it did. And so then I thought, Okay, we're ready, we're ready for our next store. And in 2022, we signed a lease for it to open in summer of 2023. And we are hopeful that it will open this summer in 2024. It is a giant new build, and it is severely delayed. So much so that last year, I was like, well, one of the girls who works for me, she started at 18. And so she's known me when we've grown up together, she looked at me and said, find something. And I said I have been looking for a temporary space, there's nothing. And she said, You always find something. I need something. Yeah, figure it out. I know you can. I know there was like this TED talk I needed, you know, we're out on a walk together. And so I did. And so we're in a temp space in Vashon Island, which is a really well known mall here. And it's a wonderful opportunity, but not where we want it to be. It's not where we're going to end up but it's getting us that's like one of those mini, right? That's like one of those mini pivots. It's like a little pitstop to get you to where you want to be. Because for some reason, it didn't go as exactly like I envisioned it. And I know there's a reason and I just sometimes when these things I think I hope I get to know the reason, you know, sometimes the reasons super clear, and other times we go, maybe it was that I don't know why I don't know why it happened that way. So that's where we're at. So

here's what I want to say what's so cool about where you are. So I'm going to be in Newport for the week of Fourth of July. And I am going to come and see you in person, I'm gonna bring my daughter's, I'm gonna bring it out. I mean, we're gonna we're gonna come, we're gonna come and see you. And this is so awesome. But I want to talk to you about something. In our process of relaunch, we often say, relaunch and rebrand. It's one of our big relaunch effects steps. And for some, as we, you know, as we get into midlife, whether it's 35 until you're older, or whatever it is, we have that sometimes that thought of, Is this really me now? Right? I've always dressed this way, these are the clothes I have in my closet. I'd like to ask your opinion on if somebody looks in their closet. And that that old comment of I have nothing to wear. Right? What do you what do you say to them? I love that you said during COVID You have that like, people are in sweats. We're going to deliver a sweat. Yeah. So how do you help with the whole idea? Because a lot of times people do need that relaunch of just, hey, this isn't my style anymore. I need to I need to try something new, but not spend a lot of money on? Is this really my style? Yeah,

and I do think we have to be careful. At a certain age. We know what makes us feel good. I talk a lot about how does that make you feel? You know, I'll give an example of denim trends. They're changing all the time and a woman will come in and go I just don't feel good need wide leg jeans. I feel so will baby step her but I can tell by her face and I don't spend as much time in the stores anymore. But the women who work for me are so amazing. How does it make you feel? And when you say you have nothing in your closet? You know, sometimes we'll ask just basics. Do you have a good white t shirt? Do you have a good denim jacket? Do you have this or that? Okay, well, what if you put that with this or they're picking out a skirt? And we'll ask questions and what we would put it with? Do you have this this or this 90% of the time you do? Oh, I never thought of that. I didn't know I could you know we even have something now where we go locally into people's homes into their closet and help them figure out what they need. Because honestly, often it's just a few pieces. We do have to let go of some things and again because so many women who shopped with me are right in my phase of life. They've had kid you know, they've hit the 40s the sometimes we just have to let go of not only are we not that size anymore, but even if we were that's not in style, so sometimes you just have to let it go. Give ourselves grace, and then go what's going to make me feel good. And sometimes it's what's on trend. Sometimes it's not and sometimes we have to go Oh, I really love my best friend and she looks so good. In short, I don't feel good in short, so I shouldn't really go buy 10 pair, maybe one for a vacation. let's really think it through. So I don't believe in pressuring women, you know, if it could be the biggest must have this season if she doesn't feel good in it, she shouldn't get it. So,

ask you color we often hear about in fashion. You know, and there's seasons and things there are,

there's always a color of the season, there really

is. And that the chartreuse color, it just does not work. And so every time I see that one coming around again, I'm like, Oh, God, here we go. Or even like, there's this lime green color. And like, oh, boy, oh, boy. Oh, boy. Yeah. So what do you say about you know, this, this idea around colors and what people should wear and what they should,

I think we have to focus more on what colors we can wear. I mean, it could be the color of the season, I remember when it was purple. And I was like, I hate purple. And we have purple things. And they went great on women, but I hated purple. I never bought purple, it didn't really matter. I mean, if you really if it's important to you, because they do have women who follow that and they get a little accessory or don't wear it near your face, you know, you could do depending on your style, but be a headband, it could be a handbag could be something on a shoe, it doesn't need to be all over. I mean, right now within is monochromatic and very neutral, the new than I'm in some of us have to be careful wearing about head to toe or which shade of it because we can look you know, you're like me what kind of light skinned we can look really pale and it might not be might not be flattering. So again, I'm going to give you a really fun to know what's on trend and in style. I think finding this is where if you can go into a store and find somebody you trust. It's everything. You know, if the salesperson says everything that you put on looks good on you. It's kind of a red flag because none of us look good in every single thing. Or if she's not willing to tell you if you say okay, fine, but I can get one you know, or you have two dresses, one's cream, one's white, they're almost the same. They're both great. I mean, let's be real, you don't need both. So which is better? I think somebody like that. You're not just saying I really value honesty. And don't be scared. I always tell people don't be scared to say, Oh, I won't spend that on the dress. My comfortable budget is this. I think we get nervous or we feel like you're not supposed to say that. Again, if you're in the right place, they'll be like, Thank you for telling me I'm not going to show that to you that.

So I wanted to ask you so so this is all so important. And I do think that clothes really can energetically vibrationally make us feel better. Why do you story about that? Okay, good. Writing people always keep the you know, these clothes that they really don't like in their closet, and I need to know Oh,

a lot of time now it's attached to memories. My good story. Well, I guess it could be about that because you'll probably keep this dress forever. But I do think it can it can make us feel a certain way and be attached to memories and when I'm helping someone clean up their closet. If they say something to me like I brought my first baby home and that I'm like let's fold it up and keep it you know, I've had like prom dresses they don't want to get rid of because their mom bought it for them and they lost it let's keep it we're that's special. That's a memory whether you put it in a box to show your daughter one day or you just like need a minute with it once a year I think that's special. But sometimes we're just like attached to the stuff and that's a different that's a different question and I'm not always qualified to help with that situation you know, because sometimes we're attached to stuff for deeper meaning that I can't you know, I can't push you that's something that somebody has to go work on. But if it's not a deeper a deeper issue we have to figure out but some memories are worth keeping it where they really are and

I love what you just said put it in a box. Just don't keep it in your closet. That's what I finally did. And I also what I love to do with women when they're like you know Hillary I just feel like it's time to change my style. I'm more into these clothes now more that you know carefree or more elegant or more classic or you know bohemian or whatever. I'll say Alright, do this. Go into your closet. Pick your top three outfits that if not that is all you could ever wear again you rock it, you feel it, you love it. And then take a picture of yourself in those. And I'm like okay, now here we've got something to start with because you love these. These are what makes you feel like that color. I get style. I get like really good print. Right? But I'd like to ask you, you go in and help somebody with their closet. Do you Marie Kondo it do you say everything out we'll put everything back in that we like or do you have a different process? No, we

kind of go depends on their closet and how it's organized. And honestly when we go in and help. It's typically like What's our goal here? Are we creating a capsule wardrobe? Are you going to Europe and you need something so it really does depend you people might not know what a capsule wardrobe Oh, a capsule wardrobe is where you want like we create one for each season for our clients will take 10 items, and we'll show you how to work Just those 10 items to make 30 different outfits. So that's for a woman who just doesn't want to do all the thinking, and she wants those in there and she wants photos. And she wants to be really streamlined and efficient. What I find is a lot of women think we want that or we want that plus, plus plus, because that does get really limited. But it's awesome if you're going on a European vacation. Or if you are like, I truly hate everything, I have to start from scratch. You can't start from scratch and build a whole closet, most of us that's a huge investment. And okay, let's start with these 10 pieces for this season. And let's go really classic and then add from there, you know, it's a really good base, it's a really good place to start. So it was just efficiency. I and my good story is about clothes, making you feel a certain way, because I do think people think it's just clothes. But you know what I am convinced like, how a woman presents herself on a date with her husband, six weeks after she's had a baby and an outfit that she feels good. And this is different than if she didn't go treat herself and at an interview where she stands up in front of the PTA, or whatever it is. So I am like, we treat these women great. They walk out feeling great, and then they go do great things. And my favorite example that I always remember is this woman came in shopping for a first date. And she had gone through a really tough divorce. And he had cheated on her and she just did not feel good about herself. And she was going on this first date. And the women who worked for me I wasn't there. I have the best women who worked for me. And we always say if a woman walks in with like a four above her head, she better leave it a six or higher, right. And if it's an eight, she better leave it a 10. And I always joke if she comes in at a 10 she better roller skate atmosphere like we want. Our goal is to make her feel better, whether she's buying something not buying something she's supposed to feel better. And they said this woman like she just transformed, she found something she'll love. And she got to the register. And she was like, I can't do it. It was you know, things financially were really unknown for her still. And so the girl who was the woman who was helping her in the store was like No problem. Good luck, gave her a hug. Our manager I don't know if she'd been on break or working in the office or manager came out. And the woman working for me told her the story. And Elizabeth, my manager said, that doesn't sit right with me. Who do we know who knows her? And they wrapped it up. And they they realized we had her sister or somebody had referred her sister in law. And they called her and said, Can she come back? She lost something here. She did. And they gave it to her. And she came back six months later. And they were in a very serious relationship. And she talked about how good she felt. And it's like, do I know the dress didn't make it all. But it was one thing she went on that date and she felt good. And like, we get to be a part of her story forever. That's very cool. And it feels really your stories like that constantly great things that happen and like hard things that happen in life, what you were can change how you feel, and then it can change how you show up for other people. Okay,

so I have a very funny story. Actually, it's not funny because it was one of those like, oh moments. So my husband decides to throw me a surprise party. And I had a dress that I had kept in my closet forever. It was a name brand. I bought it years before it was expensive. I didn't want to give it away. I had nowhere to eat a really long time. I put it on. And it was that night that I walked through the doors and everyone says surprised I might. Still I gotta say everyone that goes through your closet and think about if you were being given a surprise party, would you want to show up in that outfit? That is my litmus test. Now that's,

that is great. That's a lot of retro for every outfit is

because you don't know if you're single you don't know if this is the day you're going to meet your future husband. You don't know if this is like the outfit that's going to be photographed. You don't know. But you got to plan for like, it's almost like setting your day up for massive success by putting it through this filter. I love it. It's so good. I love it. I literally do that now. So okay, I want to take you through the tuning process because I'm really interested in what you're going to say about this. So tune in is a four step process that I created. It's around like we talked about the three HQ the head heart Hi itself. But what I do is I asked you because I want to vibrationally help level you and you said you know the beginning energy, right? This is something you can do anytime, anywhere. It takes two minutes or less. So I want to ask you because people are really genuinely interested in understanding what people are going through. Right? What relaunches what challenges, what intentions. So if I were to ask you what is your biggest business challenge right now what would you say?

The massive shift in the economy while trying to open a second store, its finances. It's okay. That is,

you know, when I'm sure people are like the massive shift in the economy and trying to not just open a store, grow your business, scale your business areas, understand your products. We all have that. Okay, beautiful. So when you think of a challenge, it's at a low vibrational level, right? You get worry, you get fear, you get, you know, this idea of feeling a little stuck a little, like, where do I go from here. So that's step one. Step two is when you change your channel when you up level your vibration to a higher level, which is where the success is, which is where you have solutions, which is where you can start to really think about your business at a different energetic level. So I do this with a power song. And a song that when you think about this song, you can't be low energy, it lights you up. So what is the song staff when you hear it? It lights you up?

Are you ready? It's like hard not to sing it. This girl is done by

Oh my God. Are you listening? Who's our producer of this? She is right now singing it. She is loving you. Okay, girl, I'm

a terrible singer. But whatever. Now, I think anyways,

one of my personal favorites, too. So what I want you to do with this change your channel area is I'm going to have you think about the song. If you were by yourself in a room or at your stores, you could do this. I want you to think about it. Put it in your mind, have it go from your head to your toes, move your body, change your state. Move your body here, turn it up, right this Yeah, yeah. Okay, you're doing all right. Your arms, I love it all the way down and you do for 20 seconds, because that's the neuroscience behind it. So

then we go love neuroscience. All right, I'm still going while you talk just

you can't you could do whatever you want, though. I thought you were telling me to do it. But three is when you now create a mini movie in your mind. You're the star. And instead of that challenge, it's the opposite. You have you're inundated with clients. They all want what you have the opposite of that you tune into your song again. You are literally going through this you're seeing what color are you seeing right now in this mini movie in your mind as you're tuning into girl on fire? Turquoise, okay, are you wearing it? Are you seeing seeing it? Okay, I want you deem like like light, light it up 10x and intensify it. So now you're hearing you're seeing the color How are you feeling? What emotion is going through? You got all these clients. You don't even have enough space in your in your store for all these clients.

I'm excited like my book like move in right now. Like I it's like in your gut like excited. Okay, that's a while this works. This is so guy,

right? Yeah. And now what I want you to do is take an internal image of this. It's almost like you're taking a selfie, I want you to hold up your arm and close your eyes. And when I say click, you're going to open and close your eyes taking an internal picture of you with the color with the emotion. Ready, click. I'm

ready. Click Click.

Alright, you got a picture?

I got it. Okay,

you got this picture. Now we go into step four, which is pop. It is the micro action. What can you do right now to move yourself one step closer to having an entire new people coming in your people that have already been coming in? They're bringing people what could you do to gain more people into the store? What pop action tune back into your song girl on fire? Feel it?

I got it. Okay, I got it. What is the new marketing campaign and new marketing campaign?

new marketing campaign and you know, the first step of a new marketing campaign? What would be that initial? Like, what would that look like?

I feel like it looks like energy like that. It sounds like energy like that. It's like how do we you scroll by and go there, boom, I want to go there

staff. Imagine you do tune in around this three times a day. In five days, you've done it 15 times. Imagine the pops of inspiration that you would get all of a sudden, what is holding you back from economy and this and that. It's almost like, you know, Newport, you know, the other area has millions of people. Right? And so you just need the right people to hear the message in this marketing, right, this energetic marketing campaign to make all the difference. That's what I want you to start focusing on all the time. energetically when you said when I got on, hey God, your energy, this is what I do I tune in multiple times a day 20 times a day. So

staff and a different challenge for you. Do you always or just whatever pops in your mind? No, I

have. It's interesting. So I'll have like, Oh, I'm going with a client and I really want to be present. I want to be able to have that download, and be able to help them with their business. Boom, I think of one song. I want to go on to my show and I want to impact and bring out your story. It's a different song. I love five songs that I always go to. All right. Okay. Now I want you to share where can people find you? This is the one of the first steps of having you know the reach, right? Getting more people to know where they can find you. Yes,

so Instagram, I'm kind of all over but my personal is shop girl stuff. My store is shop common thread. Oh, see, and we didn't even talk about my brand, which is shop ready feeling. Okay, so those are on Instagram. We're

okay again. Tell me again it was shop common threads.oc?

Just shop common thread OC that's on Instagram app shop. common thread. OC not? There's no s? No. Just singular sharp common thread. Oh, C. Sharp Friday feeling and shot girl stuff. Okay.

Everyone's shopping. We will have this in the show notes. I love talking to you. I think I'm so excited. You got to keep me posted on your business on your how you're going to be scaling this business. It is so great. And as a last piece of advice for people that you can give them as you said, you know, you're the pivot queen. What piece of advice would you get somebody hearing this right now, if they're feeling stuck in their direction?

Carve out time, carve out time, get quiet. And when you have an idea, just start. It doesn't have to be perfect yet. Give yourself space and time and then go. That

is so true. Perfection kills great ideas. Never

going to be perfect. And it's never going to all work out. You can't plan for all of it.

Totally. Steph, thank you so much for being on thank you as today. And for those listening right now. Thank you for being here. Please go give a review. Tell us what you thought about this episode. And again, next week. When we come back. I want you to be ready set relaunch. What did you focus on from this specific interview? And again, relaunch into your remarkable we'll see you next week.