Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative is easier than most people think, as long as they rely on a process and build confidence.

Listen to how businesses can benefit from adopting the PAGES framework and learn Svetla's top tips to marketers and newcomers to the industry.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net