The other day in my Facebook group Launch. Grow. Explode. Your Podcast, there was a post from someone who had a coach tell her that podcasts aren’t for sales. They’re a long-game relationship builder, but you can’t sell from your podcast. Other members in the group were quick to hop in and prove that wrong!

Here’s the post to prove it >>> 

If your podcast isn’t converting and you have already positioned it like we talked about in Episode 9, the problem is your content. 

Are you doing any of this?

• Having guests just to have guests
• Pulling any old topic out of your ass
• Your podcast doesn’t relate to your business at all, but you’re expecting an ROI

Knock that shit off. It’s not doing you any favors. In this episode I’m going to give you tips for creating content that converts, INCLUDING the exact framework I teach my clients.

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

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Okay, so this is my absolute favorite part, favorite

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thing to talk about when it comes to podcasting, and it is content because

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content marketing is everything.

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So if you haven't listened to the previous episode, that's about positioning,

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I want you to go back and listen to that one, because what I'm going over

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are the foundations that I believe

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help you to create a podcast that pays for your business so that you

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can sell your offers, grow your audience, all of that good stuff.

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So don't skip step one.

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Go back and listen to the last episode about positioning and

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then come and listen to this one.

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Okay?

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So, This is my very favorite thing to talk about because this

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is the foundation of everything.

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This is where we begin for everything.

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This is where it begins.

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When I work with clients, no matter where they're starting in their process, if

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they're just getting ready to launch, they just barely have an idea, or they've been

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for a while, but things aren't working for them or they're wanting to shake

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things up, or they're wanting to figure out why they can't convert and why things

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aren't quote unquote working for them.

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This is where we start with the last episode of positioning

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and then with this one content.

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Because if you do not have your positioning and your content right, you

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will not nail the piece of converting.

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As I'm recording this today in my group, there was someone who, uh, and I feel so

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silly like I'm talking about this again.

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Yes, I did a live about it.

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I did Instagram story about it.

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I did everything about it.

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I'm talking about it, and I, I love just, just content tip.

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F y I.

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Great content tip in general for social media and everything.

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It's like you should talk about those things when things spark something

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in you or there's conversations going on in your community or whatever,

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or something sparks conversation.

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Those things you should talk about, like it's great generation, for you.

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Right?

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And it's timely things.

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It's things that you know, people are thinking about who are in your community

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who have seen you talk about or you know, it's being talked about, right?

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So it's great to create content around this, but.

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Someone in the group posted that she had just read an email from a

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business owner who was telling her that podcasting is the long game.

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It's how you build your brand, get visibility.

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You nurture your audience, but it is not a sales platform.

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You do not sell from podcasting.

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And bless this person's heart.

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You know, I'm my southern oh, bless her heart.

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Like, bless her heart.

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there's no offense to that because I believe opposite, like she's

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trying to sell something else that's like, she's positioning in a way

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that's better than podcasting.

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That's fine, but it's untrue for a lot of people.

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And what it makes me think is, is if that's truly true

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for you, Then we need to talk.

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So I didn't even have to come into the post and, say anything.

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Everyone in my group.

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If you're not a part of my group, I have a Facebook group called Launch Grow.

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Explode your podcast on Facebook.

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there's about 4,000 people in there and we have a good time.

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So people in the group just came and they were like, you know, I

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sold such and such from my podcast.

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I sold such and such from my podcast.

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Like I actually was a listener to a podcast the other day,

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and I loved it so much.

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I joined the membership one time listening like things and

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stories that prove the opposite.

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It's like, I need to go bookmark that thread.

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Actually, I think I will link that thread.

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Sarah, who's our wonderful podcast producer, when you listen to this, you

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would just grab that post and put that in the show notes so that people could see

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that as evidence of you need evidence, that shit does sell from your podcast.

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Go to that link, go to that thread, get in the group and just read the thread

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of all of the people who were in there saying all of the stuff that they sell.

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From their podcast, which I loved, right?

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And so what conversation came up around that for me was, and I, I did a live

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video immediately after the conversation.

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And the conversation was, what content are you creating?

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If you are going into your podcast with the intention that you want

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to sell and you wanna grow your business, it should look different.

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Your content should look different.

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Right.

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Your content should be something that is going to convert.

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you shouldn't be up here talking about rainbows and butterflies and,

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oh my God, I'm just, you know, here to inspire you and motivate you.

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No, then you know what's gonna happen.

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You are only going to inspire and motivate people.

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And they're not going to buy.

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And then you could just go ahead and put your podcast into the

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podcast graveyard of, I have this podcast, but it doesn't convert.

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But if you don't want your podcast to go over to podcast Land of Podcasts

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that don't convert or podcasts that get forgotten about and not loved because

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they're not getting an r o roi, then you need to pay close attention to

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the content that you're producing.

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Okay?

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It's ridiculous to think that you don't.

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It's the most important piece is the content that you are creating.

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That's where it begins.

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That is where I will begin with all of my clients, no matter where they're at.

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I had a client once who already had a podcast with 4 million downloads.

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We started with our content, completely revamped it.

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Okay, so that's where We begin.

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this is why I love content.

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I love to create it for people.

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I love to create it with people.

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It's actually the place that I shine when I do my one-on-one calls with people is

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like, let me show you how to take these ideas and turn into a season of content

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that's gonna help sell your shit, period.

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That is what we do.

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So, Here are some of my do not fucking dos or pet peeves if you wanna call

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them around your podcast content.

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Number one, having guests just to have guests.

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These people who live in the place of your podcast don't convert.

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This is one of the number one offenses.

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Stop having guests.

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Just to have guests.

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If your goal is to convert and sell shit to your people, stop having

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random Suzy, Sally, John, James.

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Stop having them on your podcast.

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Like your guests should still be helping you sell.

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Your shit shouldn't all be about, let's just have a random conversation

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because random conversations They're not gonna get you paid.

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So stop having random guests.

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I remember once I had a, a biz bestie of mine.

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She had her podcast and, her podcast manager had recommended to her to

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have her friends on her podcast because it'll help with networking,

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which is not a bad thought.

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Right.

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And so she did.

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And I just remember.

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Listening to the episode where she had one of her friends on, and I literally

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put in my notes, hire this person, reach out to this person to hire them.

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Not the friend, the biz bestie, the fricking person

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who she had on our podcast.

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not only that, not only did I wanna hire her guest, I still had no idea

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what she was selling in her podcast.

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And she was my fucking bi bestie.

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and I think that just illustrates it perfectly, how sometimes we just get

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caught up in doing things we think that we should be doing because we see other

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people doing it, or we, think that's the way that podcasts are supposed to work.

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we gotta have these guests, right?

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gotta have as many as possible, right, wrong, wrong.

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And then we let the guests dictate what the episode is about.

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Wrong.

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You should be dictating what you want, your.

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Listeners to experience, and then you give them that content, you make

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that guest fit in that box for you.

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Okay?

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I'll give you a quick tip about guest, two really good guests to have one

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your clients best guest to ever have.

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Okay?

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Can you please create an episode that is a entire testimonial.

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Like, why the fuck not if you're trying to sell, right?

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It's like you talk to your clients because then everybody sees you

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work with your clients, everybody's gonna see your clients' results.

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So it's like you're having an interesting conversation and, and you are actually

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going to sell your shit because you're showing people what it's like

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to work with you behind the scenes.

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Right?

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You're pulling back that curtain.

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You're showing them this is a business look, this is my client.

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This is what she got results.

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Let's talk about the things that she worked on to get her results, but

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at the same time, you are selling.

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It's a way to sell the second type of, guest you can have as an expert,

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who doesn't do exactly the same thing as you, but who supports what you do.

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An example would be if you're a health coach, if you're a health

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coach, and maybe you stress to your audience the importance of sleep.

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And so maybe you find a naturopathic doctor or someone who is an expert on

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hormones, and so now they're coming on, they're the expert coming on,

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and we're talking about hormones and we're talking about sleep.

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And what happens to your hormones when you don't get enough sleep

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versus what happens when it does.

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And so this expert has now made you what you teach even more valid, has

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taught your audience something deeper and is not in competition for you, and

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gives your audience a lot of value.

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And it's actually supporting what you do.

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Those are two great podcast guests to have, and those are only two I

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think you should have to be honest.

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Okay, so guests, that's one of my like old time pet peeves,

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like stop doing that shit.

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And then another pet peeve is.

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I know this is happening with some of you What happens is on Monday, so let's

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say our podcast comes out on Tuesday, Monday night or Monday afternoon, we

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know that we have this podcast coming out on Tuesday, so we're like, oh my

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God, oh my God, what can I talk about?

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What am I gonna do?

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Or whatever.

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I mean, maybe it's not coming out on Tuesday, but we're like down to the wire.

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We gotta put this shit out, but we have no idea what we want to talk

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about, and so we just literally pull something out of our ass that.

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Doesn't really go with anything in our business.

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It's just a topic.

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We just, let's talk about this topic, right, which can be okay.

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But my point of that is, how much more effective again, can the content that you

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create was planned, strategized properly, if it had to do with your business?

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If it was in conjunction with what you're doing with your current marketing, if it

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supported that, if it all tied together so it's working together for you and your

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business versus Oh shit, what topic can I pull outta my ass today to talk about

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because I have to do this podcast episode.

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Right.

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So it's just a different way of looking at it.

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that shit out.

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it's time to be looking at your shit in a holistic way.

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And not in a way that is just per episode.

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And the last thing that's really rubs me the wrong way is, and I already touched

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on it in this last, point, was just the idea that you're doing something

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separate than your entire business.

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Like if you're creating your podcast content and your social media content

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and all of your content marketing, Two different ways and they're not speaking

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to each other, then you are fucking it up.

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Like you fucking it up.

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You're missing an opportunity to make this shit a whole lot easier for yourself.

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You're, you're missing an opportunity to have cohesive content

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marketing that streamlines what you're doing and makes it easier.

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The whole point, my goal when I work with clients or their

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podcast, is to make that shit.

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Easier for them is to have their podcast be something that is actually giving

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them more ease than making it feel like that's a whole additional thing

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that they have to do in their business.

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So yeah, those would be my pet peeves.

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Okay.

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Here are the Different ways you can look and create your content

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that could potentially help you jog ways that you can do your content.

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Number one, I love to create my content in seasons.

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I love to say, okay, what am I, talking about this season?

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What am I creating this season?

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That's what I want.

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This is the goal of this season.

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you'll hear me talk about this if you're ever on a workshop with

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me, ever talking about content, I talk a lot about the goals.

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What is the fucking goal of the episode?

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What do we want people to leave with from this episode?

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What do we wanna change their minds about?

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What do we want them to be thinking about?

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What do we want them to do?

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What is the goal of this episode?

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same with the episode.

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What is the goal of this season?

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what do we want to do with this, right?

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So you can create your content based on an offer that you have.

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So now all of the questions, that we begin to ask around creating

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content and what we wanna talk about.

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If we're talking about an offer, then what are we talking about?

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What's the framework of the offer?

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What's the breakdown of what we're teaching them?

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What are objections people have to the offer?

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That's the kind of shit you can be talking about in your podcast episodes

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that you can outline that will make it.

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Cohesive and make it make sense and have it working for you, and it can work

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for you over and over again because you can create a podcast season about one

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offer, and you could re-release episodes.

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You could release those episodes in a funnel, like you can do so many

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things and reuse those episodes when you're selling that same offer again.

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All right.

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Saving time, making, creating ease for yourself, creating more time.

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People always talk about how time consuming podcasting is, but like,

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if you do it the right way, it can actually streamline a lot of shit in

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your marketing and it can make it easy.

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Like, I put in chat g p t yesterday, take this transcript and write me a blog post.

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and it did, it wrote a whole blog post.

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save time.

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What can we do to save time that people say it takes too

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much of to create a podcast?

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you can use your content in a smart way.

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Another way you can do is if you don't wanna think about this and you don't

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wanna do it in seasons, you can write out tips and tricks all you want.

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Okay?

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So you can generate content like that.

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You can plan out q and a episodes.

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That could be a, type of content that you create q and a might be

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very valuable for what you do.

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sharing client stories and feedback.

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Very valuable.

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Very valuable.

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And you can do interviewing clients these are all ideas for your content, right.

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Now those are ideas.

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And now I'm gonna tell you what I do for mine, and I'm gonna actually give

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you the fucking framework that I use with my clients, with all those people

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who are commenting, saying they're making money from their podcast.

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I'm going to give you that fucking framework.

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This is what I teach inside of my membership.

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This is what I do for my one-on-one production clients.

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Here is the framework.

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Okay?

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We're going 12 episodes.

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This is what I want you to do.

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Your first episode is an opening episode that is gonna give us the mission.

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I call it the mission episode.

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It's gonna tell us the mission of this fricking season.

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You can do this every season.

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What's the mission?

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Why are you doing this?

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Why should we care?

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Who's this for?

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What's the outcome?

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Why should people, you know, latch onto this?

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your episode's two through five or six.

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These are all, I want you to think of these as belief shifting, myth busting.

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Stop, start doing episodes.

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So ask yourself these questions.

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What do you want your people to, your ideal client, your dream

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client, to stop and start doing?

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If you could shake them, slap them, shake 'em into like reality stop.

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Fucking do with this.

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What are those things?

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What are myths they currently believe about why they can't achieve this?

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Right.

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For me, one of those big ones is like you can't start a podcast

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until you have a big audience.

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That's a myth.

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So I did a podcast episode about it because I wanna shift how people

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believe, and then write down the myths.

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And then another one is like, What is the worst advice out there around your topic?

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is the worst advice?

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So your episodes two through six or whatever can be all about that.

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Then you move on.

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So the third part would be your framework.

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So now that we like shifted people's beliefs with that second part, now

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this part, let's tell them how we work, what's our system, what's our framework?

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Now that we've told you what not to do, here's what to do.

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Here's the proprietary framework.

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just like what I said, here is the framework that I use in my membership.

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So this is behind a paid whatever.

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this is like behind paid programs and people who pay me thousands of

Angie Jordan: 00:15:29

dollars to produce their podcast.

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Here you go, right?

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My framework.

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So I want you to own it like that.

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This is my framework, right?

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So you do your episodes like six through 11 on your

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framework, and you break it down.

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You do your first episode as kind of like a, overview of all of the steps,

Angie Jordan: 00:15:47

and then you break down each step.

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And you're telling them why this is important, why they should

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incorporate this, why this matters.

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The reason why you wanna do this is because you are

Angie Jordan: 00:15:57

building credibility authority.

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You're showing them your way of doing things.

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You're giving them a glimpse into what it's like to work with you If

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you wanna sell from your podcast, this is, this is what we're doing.

Angie Jordan: 00:16:09

And then your last episode in this 12 episode season is your sales

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episode slash your girlfriend chat.

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I started calling it a girlfriend chat and people just love it so

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much better than a sales episode.

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Now, a girlfriend chat you can get with most people, can get with most

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people don't wanna do a sales episode, they wanna do a girlfriend chat.

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And so what that means is like the girlfriend that you see fucking up

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and that you see that you can help and you're like, I need to just pull

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her ass aside and tell her the truth.

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That's who I want you to act like you're talking to in this episode.

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So who needs you?

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I want you to act like you're talking to her.

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Like, let's have a heart to heart.

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Come to Jesus girlfriend.

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Chat.

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Let me just be honest and tell you, if nothing changes, nothing changes.

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If you keep doing this, this is the result you're gonna get.

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If you don't take a solution, this is what's gonna happen.

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This is what I've seen happen.

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This is why it's so urgent for you to act now.

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This is why you need support versus trying to do this on your own and

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getting information on your own.

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That's the kind of stuff you need to do in a sales episode,

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right in your girlfriend chat.

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So that was my framework in a very quick, quick way of my content

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and how I create content over and over and over for everyone.

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And I want you.

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To understand that this framework is not for everybody.

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the way I teach is not for everybody.

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This is for you.

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If you have a business and you want to sell your shit from

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your podcast, this is for you.

Angie Jordan: 00:17:35

If you have a business and you wanna talk about whatever you wanna talk

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about and you don't want it to tie back to your business, this ain't for you.

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we can create and be creative and figure something else out to eventually

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monetize you, and that's fine.

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But this ain't for you.

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So you know, this is for you.

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If this is call into you, if you know you need to go deeper, if you

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know your content fucking sucks and you need an overhaul, you need to

Angie Jordan: 00:17:57

carry your ass the podcast@pays.com.

Angie Jordan: 00:18:00

Go get in my membership, 10 fucking dollars a month.

Angie Jordan: 00:18:04

$10 a month.

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Okay?

Angie Jordan: 00:18:05

You can get access to this information.

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You can get access to a community, a group.

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We do coaching, we do co-working.

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We hang out, answer questions.

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We help each other like that's what you need to do to get

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started, so you should do that.

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And after this episode, if you liked it and you want to talk to me again

Angie Jordan: 00:18:24

or you're mad cuz I kept cursing you out and dragging you, whatever.

Angie Jordan: 00:18:27

But if you wanna talk to me, come over to my Instagram at Angie m

Angie Jordan: 00:18:30

Jordan because I love to talk to you.

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Come in my dm, say hi.

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Tell me what you think about this episode.

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Okay.

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So just remember, content is where it all starts.

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This is where it begins.

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And just to leave you with this one thought, another thought,

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another thing to think about.

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Is We ain't all come out the womb or out the podcast.

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Womb.

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The new podcast, womb great podcasters, great content creators, great at

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doing interviews, skilled at doing episodes where we can include all of

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the things that I teach you to include.

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It don't happen overnight.

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It is a thousand percent a practice.

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It is a thousand percent about getting into your groove.

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It's just like becoming a great writer.

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The more you write, the better that you become.

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This is the same thing, and you have to do it in practice.

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You are never gonna sit there and sketch out and write out the best episodes ever,

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sitting there writing and not talking, and not getting in your flow of how you use

Angie Jordan: 00:19:32

notes and how you map things out, and what works for you and what feels good, what

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helps to keep you going on your episodes.

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You're never gonna get into that flow if you don't start recording.

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If you're not ready to record real time and you just wanna practice, I say go in

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your voice notes and knock yourself out.

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That's actually really good practice.

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That's actually better than writing the shit down.

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Because that is how you're gonna get more used to how you like to create

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and make sure that you're including everything and understand what kind of

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notes that you need going into an episode and understanding how to hit all these

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points that we talk about hitting, right?

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That's a personal journey for you.

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All right, so I just wanted to leave you with that.

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Thank you so much for being here, listening.

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As always, if you love the show, Even if you like it a little

Angie Jordan: 00:20:20

bit, go write me a review.

Angie Jordan: 00:20:22

It helps a fuck ton.

Angie Jordan: 00:20:24

I'm serious.

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And also go do that for all your favorite podcasters because it really helps.

Angie Jordan: 00:20:29

We're out here creating, I'm in here in this closet, sweating my ass off,

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creating this episode as we speak.

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so just a little review goes a long way and I'll talk to