Does any energy and momentum dissipate as soon as you hear, “I’m too busy” or “I’m happy with my current supplier”?

If you’re in lumber and building materials sales, you hear these objections constantly.

And chances are, your instinctive response is actually reinforcing the shutdown. In today’s market—where builders need ideas, pricing clarity, and innovation more than ever—accepting these objections at face value is shrinking your pipeline and limiting your face-to-face opportunities.

In this episode you will:

1. Learn why the most common objection responses actually strengthen the status quo
2. Discover The CD2nd Framework (Change → Drift → Second Opinion) and how it breaks the pattern instantly
3. Get practical, word-for-word examples you can use to book more nine-minute meetings this week

Press play now to learn the simple second-opinion approach that can immediately increase your face-to-face meetings and unlock more profitable builder conversations.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.