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How Omni-Channel Marketing Can Revolutionize Your Business with Sean Falconer
Episode 1028th March 2023 • Marketing Moguls • Tier 11
00:00:00 00:26:40

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On this episode of Marketing Moguls, Michael chats with Sean Falconer about the crucial nature of privacy and data protection in the digital age. As someone who has experience in engineering and marketing, Sean highlights the challenge of educating engineers on these topics and prioritizing them from the start. They also discuss marketing strategies aimed at C-level executives and application data engineers. Sean shares his personal career journey and provides tips for those looking to transition from engineering to marketing. This episode offers valuable insights into the intersection of technology and marketing and the need for experts to handle privacy and data protection challenges.

In This Episode, You'll Learn:

  • 00:00:00 Future of Data Security and Privacy with Data Privacy Vault Pattern
  • 00:02:05 Meet the Classically Trained Engineer and Sky Flow Founder
  • 00:05:30 Career Path Discussion: From Tech to Marketing at Sky Flow
  • 00:07:14 Learning Marketing through Entrepreneurship with Limited Resources
  • 00:10:50 Shift in Focus from IC Work to Developing Relations at Sky
  • 00:13:08 Importance of Leaving Privacy Protection to Experts and Growing Momentum for Privacy Regulations
  • 00:16:12 Using an Omni-Channel Approach to Reach a Larger Audience
  • 00:17:33 Marketing to C-Suite and Data Engineers
  • 00:20:01 Lack of Cybersecurity Education in Engineering and Acknowledgements
  • 00:22:29 Advice for Engineers Interested in Developer Relations and Marketing Roles

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