LinkedIn is a gold mine for business growth, but we need to follow up when the algorithm changes.

Visibility is crucial for business, 2% of our target audience who see us will book a strategy call with us. But when the algorithm change, visibility for a specific type of content might descend while for the other one will increase.

Videos are still crucial because our audience connects with us and establishes trust when they see us.

But on LinkedIn, what works the best in terms of visibility now are PDF documents and polls.

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