Consistently releasing episodes on a set schedule is a good
Evo Terra:idea to keep your overall audience happy.
Evo Terra:But that doesn't mean that every individual listener is listening
Evo Terra:to every individual episode.
Evo Terra:Is that okay?
Evo Terra:Today's episode is brought to you by Gumball, the premiere
Evo Terra:marketplace to easily and efficiently buy host-read podcast ads.
Evo Terra:Gumball provides a transparent and modern buying platform, connecting great
Evo Terra:podcasts with the best advertisers.
Evo Terra:Gumball takes away all the logistical headaches for podcasters and advertisers
Evo Terra:alike by managing inventory schedules, providing easy and consistent ad
Evo Terra:script instructions, easy aircheck uploading, and ensuring payments
Evo Terra:are made in a timely fashion.
Evo Terra:Best of all, Gumball takes pride in offering the most podcaster friendly
Evo Terra:terms as a standard, meaning more money flowing directly to the podcaster.
Evo Terra:As it should be!
Evo Terra:If your show is pulling down more than 10,000 downloads per episode, you owe
Evo Terra:it to yourself to talk to Gumball at Gumball.fm to see how they can help you
Evo Terra:make even more money with your podcast.
Evo Terra:That's Gumball.fm.
Evo Terra:And tell 'em Evo sent you!
Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:Last week, you didn't get any new episodes of Podcast Pontifications
Evo Terra:because I was in Belize.
Evo Terra:Yay!
Evo Terra:And yes, it was a lovely, lovely time.
Evo Terra:Strangely enough, I didn't get any new episodes of any podcasts while I was away.
Evo Terra:Allow me to explain.
Evo Terra:Yes, it's true, I didn't listen to any podcast episodes for six days.
Evo Terra:Not a one.
Evo Terra:And with the exception of some approvals I had to make on some files for clients
Evo Terra:produced by the team, I didn't even put headphones on or put earbuds in.
Evo Terra:And I subscribe to a lot of podcasts.
Evo Terra:Wasn't a wifi issue.
Evo Terra:I had plenty of access to all of the content.
Evo Terra:They were still there on my podcatcher.
Evo Terra:Being on vacation and doing lots of other things, that was the issue.
Evo Terra:A very good issue, I know I will say.
Evo Terra:On Saturday of last week, when I, finally, boarded the four and a half
Evo Terra:hour first leg of the journey back, I started listening to podcasts once again.
Evo Terra:I had a pretty big backlog in my queue, as you might imagine,
Evo Terra:not listening for six days.
Evo Terra:So I had to be picky, or, at least, I chose to be picky.
Evo Terra:I caught up on two serialized shows that I'm listening to.
Evo Terra:No, not just fiction.
Evo Terra:One was fiction, one is nonfiction.
Evo Terra:I also listened to exactly three other podcast episodes
Evo Terra:from three different podcasts.
Evo Terra:And that was it.
Evo Terra:Now, I'll probably, eventually catch up on the other episodes of the serialized
Evo Terra:shows because I'm listening to more than just those two serialized shows.
Evo Terra:Again, not just fiction.
Evo Terra:I'll probably catch up on all of those.
Evo Terra:But the episodic ones, you know, the normal style of podcasts that
Evo Terra:release every day or week or whatever?
Evo Terra:No, I probably won't go back and listen to those episodes that I didn't listen to.
Evo Terra:And yes, those are shows that I actually enjoy listening to.
Evo Terra:I love to listen to the episodes, but I know that there's going to
Evo Terra:be another episode of that show pretty much the next couple of days.
Evo Terra:So I'll be able to get my fix without going back.
Evo Terra:Related, a week or so before my trip, I emailed a friend of mine
Evo Terra:who's a podcaster, as well, a podcast I listened to on a regular basis.
Evo Terra:I'm subscribed.
Evo Terra:I had a topic idea for this podcaster.
Evo Terra:I thought about making it an episode of Podcast Pontifications, but it's a
Evo Terra:little too esoteric, and I don't think I can tie it back into podcasting enough.
Evo Terra:This other podcaster, they would be perfect, I know, to cover
Evo Terra:this topic in great detail and would be really enjoyable for me.
Evo Terra:Turns out, after receiving my email, they said, we've already done that.
Evo Terra:I have already put it out, they said, and it wasn't all that long ago.
Evo Terra:I missed it.
Evo Terra:And hey, that happens.
Evo Terra:As I said, I listen to a lot of podcasts.
Evo Terra:But you know what I didn't do?
Evo Terra:Knowing full well that this podcaster had already covered
Evo Terra:the topic I wanted them to cover?
Evo Terra:I didn't go back and listen to that previously produced episode.
Evo Terra:Yes, I really wanted to hear their take on the topic, but I guess it was
Evo Terra:too much effort for me to sort through either my podcast listening app or their
Evo Terra:page with the reverse chronological order of the dump of episodes they have
Evo Terra:to figure out which episode it was.
Evo Terra:What's the point of all of this Evo?
Evo Terra:Well, the point of all this is that this happens a lot.
Evo Terra:A lot more than we probably want to admit to ourselves.
Evo Terra:And while, yes, I know I can count on a few, very few dedicated listeners
Evo Terra:consuming my content on a regular basis, and I'm sure that you also can
Evo Terra:count on a few, likely a very few, people dedicated to listen to every
Evo Terra:single episode you put out, neither of us can say everyone does that.
Evo Terra:Heck, we can't even say that most people do that.
Evo Terra:Now, this is the part of the show where many podcast consultants would
Evo Terra:offer up ways to make sure your audience never misses your episodes.
Evo Terra:But that's all bullshit, if I'm being honest.
Evo Terra:You can't assure that.
Evo Terra:They can't assure that.
Evo Terra:No one can ensure that will happen.
Evo Terra:And yes, serialized content has a much greater chance of not having
Evo Terra:episodes skipped, but do you want to produce a serialized show?
Evo Terra:So my advice to you is don't sweat it.
Evo Terra:And also don't assume that everyone hangs on your every word.
Evo Terra:Some do, for sure, but many more do not.
Evo Terra:Now it's time for the boost-the boost-the boost- Boostagram Corner.
Evo Terra:Boostagram Corner.
Evo Terra:I don't know a thing about crypto.
Evo Terra:I've got a lot of Boostagrams to get through, so let's
Evo Terra:power through these puppies.
Evo Terra:A big thanks to podcasting editing powerhouse Steve Stewart for this
Evo Terra:nice review he left on Podchaser.
Evo Terra:He says:
Evo Terra:"Seth Godin is a marketing genius and always makes me think."
Evo Terra:Wait, I'm not Seth...Oh
Evo Terra:- "Evo is like the Seth Godin
Evo Terra:Ooh!
Evo Terra:"At least 80% of the time," Steve goes on to say, "Evo makes me think - and re-think
Evo Terra:- about all kinds of podcasting topics, best practices, and 'big picture' strategies.
Evo Terra:I no longer produce a podcast of my own.
Evo Terra:However, listening to the Podcast Pontifications helps me work with
Evo Terra:my clients (podcasters) better."
Evo Terra:Well, thank you very much, Steve.
Evo Terra:I appreciate that.
Evo Terra:High praise for sure.
Evo Terra:I also got a note from Coach JD of the podcast Health Talks with JD.
Evo Terra:He left a five-star review on Apple Podcasts, as well as on Podchaser.
Evo Terra:He says:
Evo Terra:"Much needed.
Evo Terra:I love being given the opportunity to think rather than
Evo Terra:being instructed what to do.
Evo Terra:This show allows someone who's just getting into podcasting or has been
Evo Terra:in it for a while the chance to consider what choices they can make
Evo Terra:to build a better show for themselves.
Evo Terra:A much-needed show for anyone interested in podcasting to put in their rotation."
Evo Terra:Why thank you very much, Coach JD.
Evo Terra:I appreciate that.
Evo Terra:Also, a big shout-out and thanks to Biray Seitz.
Evo Terra:Biray I've known for a long time.
Evo Terra:She sent me money through Venmo!
Evo Terra:Wow!
Evo Terra:Yes, you can actually send me money through Venmo, as she
Evo Terra:does with a note that says:
Evo Terra:"Thanks for all the valuable tips you share on Podcast Pontifications."
Evo Terra:Biray, you are very welcome, and I'm very much looking forward to the
Evo Terra:project you're working on right now, seeing how that thing takes shape.
Evo Terra:Inside, meta joke just for you.
Evo Terra:And to wrap this Boostagram section up, Mr.
Evo Terra:Gary Arndt from the podcast, and also who dominates TikTok, with Everything
Evo Terra:Eveywhere sent me an official Boostagram.
Evo Terra:He paid 1776 sats and sent this message along that said:
Evo Terra:"This show is part of my daily routine and one of a handful of
Evo Terra:daily podcasts I always listen to."
Evo Terra:A very fitting way to end this episode, Gary.
Evo Terra:Thanks for that.
Evo Terra:If you got value out of this episode, or any of the episodes that I produce
Evo Terra:on Podcast Pontifications, and you wish to return that value - we call
Evo Terra:it value for value - and you can go to podcastpontifications.com/value4value.
Evo Terra:I don't care how you spell it.
Evo Terra:You'll get there.
Evo Terra:And you'll find all of the ways which you can contribute to the show monetarily
Evo Terra:through reviews, ratings, all of that - podcastpontifications.com/valueforvalue.
Evo Terra:That's it.
Evo Terra:I shall be back tomorrow with yet another Podcast Pontifications.
Evo Terra:Cheers!
Evo Terra:Podcast Pontifications is written and narrated by Evo Terra.
Evo Terra:He's on a mission to make podcasting better.
Evo Terra:Links to everything mentioned in today's episode are in the notes
Evo Terra:section of your podcast listening app.
Evo Terra:A written-to-be-read article based on today's episode is available at
Evo Terra:podcastpontifications.com where you'll also find a video version and a corrected
Evo Terra:transcript, both created by Allie Press.
Evo Terra:Podcast Pontifications is a production of Simpler Media.