The biggest social impact a business has is who do you employ and how do you treat them, advocates Samuel Rubin of Yea! Impact.

Samuel argues that the social impact strategy for a business shouldn't be reacting to every event and cause in the world and ensuring every response must be "politically correct". Your social impact activities shouldn't be performative but community-driven and designed for long-term, sustainable impact. Social impact starts with implementing your mission and values within your organization and staying true to those beliefs. Samuel cautions not to feel that you have to weigh-in on every trend embraced by large multinationals. Start small by implementing your specific mission and values within your organization. Social impact is best created by building coalitions. Samuel suggests basing the development of your social impact strategy on the Theory Of Change.

Show highlights

02:32 A business shouldn't view social impact as performative but instead focus on internal and external communities in which it exists.

05:55 Social impact starts with living up to your mission and values.

09:02 If you focus on your people, you'll avoid getting caught in identity politics.

12:08 How your business can benefit by acting in a socially responsible way.

15:11 An effective implementation strategy for social impact starts with the Theory Of Change.

19:04 Learn about Samuel. Email Samuel at samuel@yeaimpact.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.