Top tier shops want to have personalized marketing but often don’t know how to take the photo from their camera roll and convert it into a graphic for social media that’s pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catching graphics.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes
Canva: what it is, why you need it, how to find it, who uses it
April 2, 2024 at 12pm in our FB Group
- Keep it simple. Less is more.
- Be consistent! Maintain branding: company colors, fonts, logos, tone.
- Keep your posts personal! Use YOUR own photos.
- Create the “brand kit” in Canva. A place to store your logo, select the fonts, colors.
- Stay organized. Create folders.
- Save your designs in calendar order to make scheduling more efficient. (Be sure to lock designs so moving things around is easier). Use grid-view to get a birds-eye view and ensure branding consistency and that your designs are pleasing to the eye
- Use moving elements and animations to help create eye-catching graphics.
- Use templates for things like birthdays, anniversaries, and hiring to save time. Create a few for each to keep them interesting.
- Explore and don’t be afraid of Canva’s AI like Magic Media to create fun new photos and videos
- Create a “Mood Board” - a collection of images, textures, typography, color palettes and description words - or an ‘inspiration board’ to help when the ideas are just not there.
- Canva Design School
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Lagniappe (Books, Links, Other Podcasts, etc)
- Canva - Mood Boards
