Michael Branagan-Harris, CEO of Device Access UK joins Andrew and Dominic this week on BWB.
With a background in Medical and Healthcare Sales, Business Development, and Management, in 2010 Micheal set up Device Access UK - a Med Tech consultancy firm specializing in market access, which basically means they help Medical Device and Diagnostic companies navigate their way into the NHS and ultimately accelerate patient access to great medical technology.
The three speak about the realities of selling new technologies to the Medical and Healthcare industry and Michael's approach to convincing big and usually slow-to-change institutions of the benefits of new Med Tech. Michael also tells us about his past success stories where the introduction of new technology has benefitted both the industry and patient health, and how he approached building his company's culture to achieve success.
The conversation goes broader with a discussion about the use of Big Data in Healthcare and the implications of Silicon Valley now turning their attention to what they call 'the Healthcare problem'.
A fascinating insight into how product selling actually works within a complex industry like Healthcare.
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