The primary focus of this podcast episode revolves around the imperative notion that individuals must learn to sell their unique value rather than merely promoting their products or services. We delve into the often underutilized platform of LinkedIn, which offers significant potential for B2B engagement. Our discussion articulates five straightforward yet effective strategies designed to enhance visibility on this platform, thereby amplifying one's professional presence. By optimizing one’s profile, engaging consistently, and utilizing specific features strategically, we can substantially increase our outreach without incurring any financial costs. Ultimately, we emphasize the importance of showcasing personal narratives and expertise, as these elements are integral to establishing genuine connections within the professional realm.

The discussion commences with an exploration of the underutilization of LinkedIn as a pivotal tool for Business-to-Business (B2B) marketing. Speaker B astutely observes that a significant proportion of potential leads emanate from LinkedIn; however, the majority of users fail to capitalize on the platform's extensive capabilities, often resorting to a mere fraction of its potential. This leads to a pervasive sentiment of frustration among users who invest considerable time crafting posts that seemingly vanish into obscurity. Through a systematic approach, Speaker B delineates five actionable strategies aimed at enhancing visibility on LinkedIn, thereby empowering listeners to maximize their engagement and reach within the platform. Each strategy is meticulously articulated, underscoring the necessity of optimizing one's profile, engaging meaningfully with others, and leveraging LinkedIn's features to one’s advantage.

Takeaways:

• A significant proportion of B2B leads are generated through LinkedIn, yet underutilization is common.
• To enhance visibility on LinkedIn, optimizing your profile banner is essential and impactful.
• Engaging with posts through meaningful comments can significantly enhance your algorithmic reach.
• Utilizing LinkedIn's creator mode can increase your content reach by as much as 40%.
• Strategically posting during peak hours can yield twice the visibility compared to random times.
• Sharing personal insights rather than generic information fosters deeper connections with your audience.

This is Market YOU First, it's time to learn, to sell what you bring to the table, not what

you're selling.

This is Market YOU First.

This is your host, Wes Wyatt.

Hey everybody, this is Wes Wyatt and this is the Market YOU First podcast.

Did you know that a large percentage of B2B leads come through LinkedIn, yet most people

use less than 20% of the platform's potential?

If you're spending hours crafting posts that disappear into the void, you are not alone.

I do it, I'm sure you've done it, and plenty of people are doing it, and today I'm going

to be sharing five simple LinkedIn tweaks that you can use to triple your visibility

in just two weeks, or maybe just a little longer depending on the way you do things,

and they should not cost you a dime.

Here are the links that are going to help you out with this.

So number one, here are five LinkedIn visibility boosters, okay?

Number one, you want to go through and optimize your profile banner, okay?

And that means that your banner is going to be your prime real estate.

Replace the default blue gradient with a custom image that includes your value proposition

and a clear call-to-action statement, okay?

This statement is going to communicate who you are and how you can help, all right?

The second thing is going to be going through and creating a 30-day comment plan, okay?

Engagement is going to drive your algorithm, so commit to meaningful comments on five posts

daily to just kind of let people know that you're watching.

Don't say, great post, instead put a very thoughtful insight that's going to showcase

your expertise.

Number three, use creator mode strategically.

So toggle on creator mode to add a follow button and highlight your topics that you

post, and this is going to add a simple switch that's going to increase your content reach

by up to 40%.

Number four is post at peak hours.

Tuesday, Wednesday, and Thursday between 8 to 10 a.m. in your audience's time zone is

going to deliver two times more visibility than random posting times.

And number five is use LinkedIn's document feature.

Post with attached documents to get three times more engagement.

You can cover your best tips in one simple page and that is going to show your branding.

Now, how do you Market YOU First and make this personal, okay?

The key with LinkedIn success isn't copying what everyone else is doing, it's about amplifying

your unique voice and expertise.

So if you're a financial advisor, don't just post about market trends, share your personal

money philosophy.

If you're a graphic designer, don't just showcase portfolios, reveal your creative process.

Show people what makes you exclusively you, okay?

Your personal story and your perspectives are what people are going to connect with,

not just your services.

And then what I want you to do is pick just one of these LinkedIn strategies and as your

call to action, implement them today.

Start with updating your banner or committing to that seven-day comment plan.

Snapshot your before stats so you can track your progress.

You're going to just absolutely see a lot of different things happening and you're going

to love the way that you're able to go through and repurpose your content.

So if you have found any of this to be helpful, don't forget to like, share, comment, and

subscribe.

When you're done listening to the podcast, please go to weswyatt.com, scroll down to

where you can put in your name and your email address and get on those insider emails.

I'll provide you with all the tips, tricks, and nuggets that I find.

If you have questions, you can click on the thought bubble at the bottom right of weswyatt.com.

That is my chat feature.

I don't monitor that live, but I'll get back to you very promptly.

And last but certainly not least, go to weswyatt.com forward slash disclaimer for important context

regarding this and all podcasts, posts, and info I provide.

And I can't thank you enough for being part of another episode of the Market YOU First

podcast.

Until we talk next time.

Have a DYNAMITE day.

You've been listening to the Market YOU First podcast.

You are the most important thing you can sell.

We hope you've gotten some useful and practical information from the show.

Make sure to like, rate, and review the show and we'll be back soon.

But to find the show notes and everything about the Market YOU First podcast, visit

marketyoufirst.com.

On behalf of your host, Wes Wyatt, and the whole Market YOU First team, have a DYNAMITE

day.