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Delivering an Experience that Builds Strong Relationships
Episode 71330th August 2021 • Supply Chain Now • Supply Chain Now
00:00:00 01:01:49

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Everyone wants their customers to have a good experience but being able to live up to that standard consistently and at scale is not easy. Ideally, someone will take responsibility for creating positive experiences no matter the exact requirements. In this Dial P for Procurement livestream, Kelly Barner and Scott Luton are joined by Crystal Villareal, Member Services Manager at Una, and Philip Ideson, Founder and Managing Director at Art of Procurement.

In addition to hearing directly from Crystal and Phil, wealso got solid advice from the best experience managers in the business: ourcanine colleagues. We got professional advice from Louie, Una’s VP of Snuggles, Rosalie, AOP’s Director of Canine Experience, Jasper, AOP’s SVP of Barkalytics, and Ruby and Dexter, "The Muscle" at Supply Chain Now.

During a conversation recorded as a livestream with the Supply Chain Now audience, Crystal and Phil shared their best practices for:

• How to convert your vision for customer experiences into a set of tasks and priorities that guide your daily work

• How to build on individual positive experiences over time, gradually nurturing them into a bigger relationship

• Spotting the signs that you have successfully forged a value-oriented relationship with a customer or community member

Additional Links & Resources:

Learn more about Dial P for Procurement:

Subscribe to Dial P and all other Supply Chain Now programs:

UPS Supply Chain Solutions Virtual Connect:

Register for the 2021 Supply Chain Insights Global Summit:

Register for the OMNIA Partners Connections Conference:

WEBINAR- A Data-Driven Approach to Smarter Deals:

WEBINAR- State of the Supply Chain Report – Priorities for Building Resiliency in Your Supply Network:

2021 Supply Chain and Procurement Awards:

Download the 2021 Q2 U.S. Bank Freight Payment Index:

This episode was hosted by Scott Luton and Kelly Barner. For additional information, please visit our dedicated show page at:



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