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Marketing and Websites: The Perfect Pair With Stacy Reed
Episode 7 • 27th November 2023 • More Than A Brand • Lindsay Tramel-Jones
00:00:00 00:33:58

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In this episode, I speak to Stacey Reed of Stacy Zeal and Co to discuss the importance of having a strong web presence and how it ties into effective marketing. We highlight the need for websites that are both visually appealing and optimized for conversions.

The conversation emphasizes the integration of marketing and web design, debunking the notion that they are separate entities. Listeners will gain insights into the significance of a well-designed website in driving sales and attracting customers. This episode is part of the "More Than a Brand" podcast season, focusing on big girl business and hiring.

Connect on IG @fierceified.agency

For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/

Learn more about Fierceified Creative and Consulting at https://fierceified.agency/

Music Credit: Trust The Vibes by Vincent Tone

A Podcast Launch Bestie production

Transcripts

Speaker:

Oh my gosh.

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I am super excited to chat today, y'all.

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, this is our first time.

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. I'll say this is my first time

doing an in person podcast.

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And if y'all would have watched

us trying to get this tech set up.

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I'm embarrassed.

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Cause I told people I can help you with

tech and I'm out here struggling in

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this podcast room, y'all, but we have

gotten it together and I'm super excited

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because we are going to be chatting.

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about websites.

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We're going to be talking about, , y'all

know that if y'all, if you listen to

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my 1 million, we've been talking all

about funnels, um, this last few weeks.

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And so this is really

a great conversation.

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I think to round out that discussion of

how important it is to make sure that

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your web presence, the way that you're

showing up online, um, is just on point.

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You want to make sure that where you're

sending your ad traffic to has some place

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that is actually going to work for you.

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So.

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I'm going to go ahead and let Lindsay

introduce herself and then I'll

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introduce myself and then we'll

just get this thing going y'all.

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All right.

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All right.

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Thank you, Stacey.

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I'm excited about this talk.

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My name is Lindsay Tramell Jones and

I'm the owner of Fearsify Creative and

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Consulting and we focus on creating

websites that are bold, badass, but

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we definitely look at the metrics to

make sure you are getting people to

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the site and they're making a sale.

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, I'm excited about this episode 'cause

people try to think about marketing

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and websites as two different things.

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Mm-Hmm.

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. Yeah.

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Yeah.

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And they definitely are not.

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If you've been listening to my podcast

more than the brand, you know that

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this season we are all talking, we

are talking about big girl business

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and hiring big girl business.

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Yes.

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Big girl business.

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Getting the help you need and

talking about getting visible.

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So.

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This is it.

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This is it.

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I'm excited.

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This is it, y'all.

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Well, y'all, my name is Stacey.

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If you are new to me.

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Hello.

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Hello.

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My name is Stacey Zeal and

I am a marketing strategist.

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I'm a Facebook ads expert and I

help online brands that are in that

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mode where they're trying to scale.

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They're really trying to

head for that seven figures.

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I help them by letting them know how to

make more money, how to gain their time

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back and how to increase their visibility

using Facebook and Instagram ads.

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I also host the Roadmap to One Million

podcast where every week I'm talking

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about the tips, the strategies, and

all of the things that you need to

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know looking behind the lens of big

brands and successful companies and

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telling you how you can create that

kind of success in your business.

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So today I, we are just

going to have a conversation.

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This is not, we don't have no, Questions

is not scripted and we literally have

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been talking about what we're going to

talk about for the last like hour And

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we were like we need to go ahead and

record this because this is gold Because

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I think like you were saying that people

do think that marketing and websites are

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different and I think it's because Like

I remember when I was starting out in

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marketing, I've been in marketing for 11

years and it very much was very siloed.

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It was like you had a website, you,

well, I mean like if you had your

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website and , you had your team,

your developer team was the only

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people that could touch the website.

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Then you had your marketing team

focused on all these other things.

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But now as we've come into a

world where everything is so

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interconnected, everything is

online, everything's digital.

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It's getting just so much more important

to make sure that the way that you're

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showing up online It's a line with your

brand, it's a line with, you know, who

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you're trying to attract and making sure

that you have that messaging infused into

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that space because not only do we want to

capture traffic, whether you're running

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ads or any kind of marketing, we want

to capture traffic, we want to attract

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people, but we want to get them into

our marketing ecosystem and our websites

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are a foundational piece of that and I

think we don't talk about that enough.

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We do not.

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Um, I love working with people with

teams because when you have a team, you

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realize and you have that understanding

that These things are not separate.

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Your brand, it isn't separate.

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If your brand does not align with what

your website says, then how you're showing

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up on social media, how you're showing

up on your website, they are not aligned,

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if they're not merged together, you end

up what I like calling catfishing people.

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Your catfishing clients!

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And they have this idea of you're this

person, because this is who you show

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up on social media, and you show up

as, let's say, , this luxury coach.

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And then it gets to your website,

and it's not even luxury.

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Yeah.

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Yeah, so , are you who you really

say you are and that does help with

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your marketing or it does hinder

your marketing when that website

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does not align with all the things.

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Yeah, yeah, so let's talk about what

are some mistakes that people make.

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When it comes to their website,

it's particularly like, because I

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know my audience from my podcast,

and I'm sure your audience as well.

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These are business owners that

are not just getting started now.

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So we're not just getting a couple

hits to our website, you know, a week.

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Like they're actually actively

scaling and actively trying to be

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more visible and get a lot more

people into their marketing ecosystem.

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So what are some mistakes that people

make on that journey to scaling their

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marketing when it comes to their website?

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When it comes to the website,

Some big common mistakes are copy.

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Mm.

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Yeah.

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And I know, I like to say people

don't like to read, but there are

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some people that do like to read.

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Mm-Hmm.

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. And your copy has to

keep them on the page.

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Your copy also helps with your SEO.

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Yeah.

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You have to have those key words.

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What do you wanna be known for?

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If you wanna be known for the black

women's business coach and somewhere in

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that coffee, it needs to be in there so

you can, it helps with that visibility.

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Another thing that people often

make mistakes on are your photos.

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Photos are a big thing.

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, people are visual, and they like to see

things that look good and Your photos have

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helped to convey your messaging even more.

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It's like your copy, your photos, your

marketing, it's that interconnectedness.

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Yeah, so they all, your photos are, just

a place where people often fall short.

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They don't choose the correct

photos or the right photographer

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to take their photos.

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And then lastly, I would say is not

Building your website for your cell phone.

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Yeah.

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Yeah, I want to say it was like 58 percent

and that number is changing of all website

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visitors are using their mobile devices.

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So if you're getting your website built

for let's say your laptop or your tablet,

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most people aren't using their laptop.

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Most people are using their cell phone.

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And what you do with Facebook

ads, people are coming from

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Facebook from their cell phone.

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I don't like being on

Facebook on my computer.

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I don't think I rarely ever

get on Facebook on my computer.

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To be honest, it's always me

jumping into the app and kind

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of, you know, looking around.

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And that's something that I think, like,

that's so key that you were saying,

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that a lot of people are coming to

your site and they're coming on mobile.

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And if you think about what

people are doing on mobile, right?

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People are at the grocery store.

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They're, you know, checking

out of work for a little bit.

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They're, you know, they're doing

all these different things.

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We're on the go.

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We're moving around.

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And so if you have a website that's

not Easy for people to one, go

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look at view on, on mobile, right?

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Like I should be able to get the same

kind of experience on mobile that I,

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or get the same information I should

say on mobile that I am on desktop.

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Um, but then I also should be able

to really be able to use my phone

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to actually navigate your site.

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So I should be able to

scroll around your website.

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I should be able to see

your beautiful photos.

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I should be able to read the copy.

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But I should also be able to see

like, you know, bullet points.

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Making sure that you're accounting for

people who are quickly kind of scrolling

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through your site and they want to get

the information and then they want to go

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ahead and get and sign up for your lead

magnet or get and book a call with you or

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whatever it is that you want them to do.

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Um, but keeping those things in mind,

I think is really, really important

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when you're thinking about your

website and how you're showing up

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because again, it is foundational.

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Like when you're running ads.

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The goal, I always tell people, the

goal is not to keep people on the

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platform when we're running ads.

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The goal is to get people off

the platform, to get people into

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your marketing ecosystem, to

your websites, into your landing

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pages, and those kinds of things.

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And if they're not compelling, and

if they're not built for somebody

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who's going to be looking at your

site for a couple seconds because

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they're in the doctor, , waiting for

their kid to get checked out, right?

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, if you're not creating those kinds

of experiences for people to be able

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to easily get on your email list, or

easily get into your world, from their

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phone, then you're really missing

out on a large amount of people who

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are going to be visiting your site.

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Yes, and when you mentioned user

experience, each page should also have,

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like, what is your goal for that page?

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Is your goal for your home pages

to get them to your email list?

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What is that goal for

that particular page?

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And that is a mistake that people make.

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They think they need a website because

somebody told them that they need one.

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But they never created it around a goal.

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Like, what is my goal for this site?

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And the longer you get people off

the, let's say Facebook, the longer

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you get people off Facebook and

into your site and being engaged,

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that increases your visibility.

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It increases your SEO.

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If people are just on there

clicking around and leaving, then

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you're going to fall further and

further down the Google rankings.

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Yeah, yeah.

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And I think , There's a lot of people who

build their businesses on Instagram or on

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Facebook and don't take into account that

you don't own this platform Oh, no, like

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we don't own Facebook and like I had I

remember I had a brand that we fortunately

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we had a website and But we were on

social when we were posting it as well.

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It was about cannabis I used to have

a podcast called high on self care and

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it was all about cannabis for self care

and one day I remember I went to go log

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into my Instagram page and it was gone

and I was like, well, wait a minute now.

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What do I do?

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Right!

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What do I do?

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And my thing is at the time I was

working at Zappos, and so I reached out

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directly to Facebook, to my Facebook reps

I said, look now, y'all, look, somebody

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restore this page and get me back.

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Like I got the inside plug at Facebook

and I still couldn't get my page back.

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And so we done, so that was a

lesson for me to understand that

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like, even though social media

is a big part of our businesses

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and a big part of us showing up.

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We have to understand that we

do not own these platforms.

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And if you're building your business

primarily on social, then you're

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not giving yourself the ability

to reach people who are coming

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through SEO, reach people who

are coming from different places.

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Um, you're relying on the algorithm

to determine who sees your content.

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And y'all know, I talk about, um,

that organic reach has dropped

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tremendously, like 43 at Instagram

organic reach has dropped 43 percent

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over the last couple of years.

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Facebook is about one in 19

of your Facebook friends are

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actually seeing your posts.

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People are seeing the same content

over and over and over again.

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So, it's harder and harder to build a

business primarily on a social platform.

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And so, I always tell people,

make sure that you have a website.

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Make sure you have somewhere

that you're sending people to.

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And my goal, with my social platforms,

organically especially, is to get

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people off the, is to get people

off the platform and get them

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into my, in my, in my email list.

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I want you to go to my site, I want

you to check out what I'm doing, see

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who I am, and get onto my email list

because that is where I make my money.

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And I was even looking at my

Google Analytics recently.

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And if you don't have Google

Analytics, look, I, you don't have

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Google Analytics installed, please

get in, please install it because I

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literally am a Google Analytics fiend.

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I love data because I, and it helps me

to understand, you know, what's working

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and what's not working in my business.

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And so I'm using Google Analytics 4.

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So if you haven't switched over to Google

Analytics 4, make sure you do that.

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You got a little bit of time.

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Yeah.

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Yeah.

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Yeah.

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Like I feel like, yeah, they've said that

like you need to switch over by July 1st.

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And if you don't.

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Then your dad, they're going to

stop calculating that kind of data.

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But I was looking at it and I saw that

my last launch it said that 60 percent

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of my revenue came from my email list

and I was like, Oh my gosh, that was a

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great data point for me to know that the

emails that I was sending out are working.

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That, you know, I need to make sure that

I'm doing a lot more email because if

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that's where 60 percent of the revenue

is coming from, I need to focus on email.

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So I'm like, my goal and my focus

for this next quarter is to get

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people on my email list and sell

my, and sell on my email list.

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Like, using Facebook ads to

get people onto my email list.

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I have new lead magnets and stuff

that are out and all kinds of stuff.

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Um, and so that really, like when you

have that kind of data, it helps you to

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make those kind of decisions that will

take your business to the next level.

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And I think it will help you

make those decisions on what

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marketing tools, like you said.

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Well, your email list is working.

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Now, is there other marketing

tools that are working?

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I like to tell people to

leverage those networks.

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Have your, say you do some marketing for

me, and I, I did marketing with Stacy.

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Now, when I have her link on my

website, that's another way to

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get somebody to your website.

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I've had clients that, I look at my

data, I love Google Analytics too,

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and I've had clients that, because

I put their website on mine, when

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people are looking up DEI websites and

their name is popping up from my site.

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Yeah.

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And people will

automatically go to theirs.

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So you're seeing traffic.

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I'm looking at their traffic.

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I'm like, Oh, you got

traffic from my site.

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Okay.

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Exactly.

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So you get to see where,

where are people coming from?

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Aren't these collaborations even working?

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Is it worth joining a certain social

group that has your link on it?

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It's not driving you any traffic.

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You may be paying for that spot.

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Yeah.

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So it helps you make those decisions

when you use your website as a hub,

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not as something that's in a silo.

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That's pretty in that.

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It's just out there.

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Yeah.

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Yeah.

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I agree.

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I think that people definitely kind of

like, I think people put up a website.

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They're like, okay, I got my website done.

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It's cool.

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And then that's just it.

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Right.

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They don't actually think about

how do I improve my website?

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Because I always tell people, if

you're running ads, particularly,

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right, say you're running ads to a

quiz and your quiz is, , your opt

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in page is converting at like 20%.

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Right.

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If you can increase your opt in rate

from 20 percent to 30%, you don't need

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to spend more money in ads, right?

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Because you're capturing more traffic.

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And so it is very much about what's

happening on Facebook, yes, but it's also

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about what's happening on your website and

what's happening on those landing pages.

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And when you make those kind of

optimizations, then you start to

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realize that you're actually growing

your business more incrementally.

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Like you're making

incremental improvements.

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When I was at Zappos, that was

the first time I'd really heard.

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Scale and incremental when it

came to marketing because I

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just was like, what do you mean?

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We want to make incremental and

incremental improvements And then I had

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to realize like yeah Like if I increase

my conversion rate if I could increase

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the people who amount of people who

purchase by 10 percent over you know

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Over time that adds up it does that

really adds up you stop to you you start

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to plug those kind of leaks in your

funnel You start to get more people

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to get through your customer journey,

more people to see your sales pages.

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And so when you tighten those kinds

of things up, you know, you really

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can start to make a lot more money.

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So what are some of those things

that people can do when they think

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about, like if I have a website and

I'm thinking about, okay, like I

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want to take a look at my website

to see how I can make it better.

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So I can make sure that more

people are completing the journey.

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What are some tips that you give

your clients or that you put

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into the sites that you build?

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Um, that helps people to, you

know, get more people , to the end

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destination of making that purchase.

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So when I tell my clients, I always told

them there's three factors of visibility.

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It's an SEO alone ain't

going to get you there.

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SEO

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is a great strategy.

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It's a long term strategy.

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And I tell people it's important.

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But it's, it is a long-term strategy

and it ain't gonna get you there long.

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Yeah, , it's not.

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So I always tell them SEO, making those

blog posts, making those things that

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get people to your site, making those

podcasts that get people to your site.

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If you have a podcast, you should have a

page on your website that has your podcast

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stuff on it, because that also helps

with your traffic and your visibility.

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Also, tell them that another,

to leverage your network.

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Leverage your network.

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You got friends, you got people

you got, you got business besties.

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Leverage your network, because the

more they talk about you, the more

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visibility that you're going to get.

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And then I tell them,

leverage social media, yes.

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And we hit on this a lot, but you can

use social media to get people to the

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hub, but you need to leverage it in a

way, don't just jump on all the apps.

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Like, I think we've talked about threads.

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Oh my gosh, I hate threads, y'all.

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I am not a fan.

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I'm not, the only thing that I like about

threads, as the recording of this, is

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that You'll eventually, I already know

they're going to open it up for ads.

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Yes.

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So y'all know that's where

I'm going to be jumping.

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I'm like, oh, we can run ads on three

platforms instead of two this time.

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So that, but Threads is

like, but I'm a Twitter user.

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That's my thing.

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Yeah.

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I'm a Twitter person.

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And I can get into Twitter.

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But Threads, let's say, I'm just

using Threads as an example.

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If your sole purpose for social media

is to be, is to run your business and to

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make those business connections, then you

need to make the connections on the right.

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Platforms because everybody customer

not necessarily on every platform.

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Yeah for me most of my

customers are on LinkedIn.

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Am I good at LinkedIn?

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I'm not good at LinkedIn anybody I don't

even like LinkedIn But I am focusing my

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time on LinkedIn because that's where

the people are So you need to make your

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business and your website less about you

and more about the people that you're

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trying to serve and Those are some things

I always tell my clients if you're trying

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to get people through the funnel and if

you want to see if They're making it from

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point A to point B One, Google Analytics.

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Another one that I love is Hotjar,

which shows you where people are.

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They give you recordings.

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Where are people putting them out?

369

:

Ooh, that's what I want to know.

370

:

That's, I'm gonna add that to my list.

371

:

Yeah, Hotjar.

372

:

Where are people, like,

where are people clicking?

373

:

What, because I have, like, you know,

multiple links on my site, or, you

374

:

know, I want to know, like, where are

people spending most of their time?

375

:

Like, if they're looking

mostly at a certain headline,

376

:

like, can I improve that?

377

:

Yes.

378

:

And Hotjar will definitely show you that.

379

:

They give you heat maps, they give

you recordings, and they will tell

380

:

you that And this recording looked

like this person was frustrated.

381

:

They was sick of whatever

you was doing on this page.

382

:

They was sick of it.

383

:

And they was aggravating.

384

:

I think it's called like aggravating

clicking or something crazy.

385

:

But, you need to use those tools.

386

:

Use those, integrate those things on your

website so you have those tools to know.

387

:

Even though you think it's great, maybe

your customer don't think it's great.

388

:

Just cause I think it's great, your

customer might not think it's great.

389

:

And that's why your websites

are not a one and done thing.

390

:

It is a ongoing process, just

like with anything in business,

391

:

just like with marketing.

392

:

You're gonna have to figure

out what exactly is working.

393

:

We can have the baseline of what best

practices is, but people evolve every day.

394

:

Mm hmm.

395

:

Yeah, and your customer evolves.

396

:

Like I was talking to someone earlier

and we had talked about, , how when

397

:

I started my business, I was offering

done for you services where it was an

398

:

ad agency and I wouldn't hire somebody

to do my website and all of that.

399

:

And now, literally a year later, probably

not even a little less than a year later,

400

:

I'm, my business is completely different.

401

:

My customer is completely different.

402

:

My customers are more, they're

looking for the DIY, they're looking

403

:

for the courses, they're not looking

for the done for you services, so I

404

:

had to adapt and evolve my website.

405

:

To be able to showcase the people

that, to talk to those people who are

406

:

the done, who are the DIYers, right?

407

:

Cause the done for you services,

they want something very specific.

408

:

They're like, I don't want to do anything.

409

:

I don't want to touch it.

410

:

But the people who want to DIY and want to

buy a course, they have to learn about me.

411

:

They have to learn more about,

you know, can I feel, feel like

412

:

that they can do this, right?

413

:

Like, you know, can they

actually get results themselves?

414

:

So it's a change in language and a change

in messaging and you have to make sure.

415

:

That you're landing pages and all

that kind of stuff evolve, even when

416

:

you're thinking about creating new lead

magnets and creating new things for

417

:

your, for your site, like you want to

make sure that the things that you're

418

:

creating are actually wielding results.

419

:

And so, like you were saying, Google

Analytics and Hotjar, all those

420

:

kinds of things help you to see that.

421

:

And when you're thinking about your

Facebook ads, you're looking to make

422

:

sure that Not only are you attracting

the right people on Facebook But they're

423

:

actually going to the landing page and

taking the desired action that you want

424

:

them to take like they're not you know

Go into a different page or exploring

425

:

around your website and then forgetting

to sign up for your email list because

426

:

they got distracted because their dog

Knocks something over right now, you

427

:

know, they're not thinking about life.

428

:

Or you got too many options.

429

:

Literally, you got too many things to do.

430

:

On not guiding people down an

actual journey with your website.

431

:

You're just post you just it's a free

for all for all your stuff and That's not

432

:

the way that we want to do this, right?

433

:

We want to make sure that we're

sending people in a specific um, you

434

:

know, on a specific journey, with

the end goal being to actually buy

435

:

something from you, or book a call

or whatever that end goal is for you.

436

:

So, when you do ads, and I know you

talk about this specific journey, what

437

:

are some myths that people think about

when they're getting into Facebook ads?

438

:

One of the myths that I definitely

see when it comes to Facebook

439

:

ads is that people think that ads

are going to save their business.

440

:

They think that it's going, if you're

not making any sale, if you're not making

441

:

any sales, that it's really going to be

able to, that more traffic is the answer.

442

:

And a lot of times more

traffic is not the answer.

443

:

A lot of times it's taking a look at

the customer journey that you have

444

:

set up and making sure that it actually

does move people towards the sale.

445

:

So that includes.

446

:

That includes your landing pages and

whatever, you know, wherever you're

447

:

sending people, whether that's a piece

of content, like you have a blog or

448

:

podcast episode that you're using to

send people to, but it's not optimized to

449

:

actually get people closer to the sale.

450

:

It's just a piece of content where

people can read it, they take a look,

451

:

or they visit your site, they look

at it, and then they go and they get

452

:

distracted and do all these other things.

453

:

But if you really start to think about

like the goal of Facebook ads, , the

454

:

real beauty behind Facebook ads.

455

:

is being able to get something that's

working in front of a lot more people.

456

:

And so I would say, I challenge

people to think about like, what

457

:

is that journey that people need

to go on before they buy from you?

458

:

If you think about your best clients, how

did they, like what kind of interactions

459

:

do they have to have with you?

460

:

And so for example, for me,

when I speak, I get a lot of

461

:

leads, I get a lot of clients.

462

:

Um, and so my podcast drives business.

463

:

Um, when I, you know, when I speak in

people's communities and those kinds

464

:

of things, but what I had to realize

is that if I'm starting to shift from

465

:

selling a, from more like a one on one

kind of basis to a one to many kind

466

:

of, , strategy, I need to make sure

that I have a customer journey set up,

467

:

to actually move people to the sale.

468

:

So I needed to make sure that I had a

landing page that I can send people to.

469

:

I needed to make sure that that landing

page is optimized so that the people

470

:

can actually get on the email list.

471

:

Um, making sure that people actually

know to go and confirm their emails.

472

:

Making sure that people actually

go and actually watch the webinar.

473

:

That's one of the things I can see in

Google Analytics is like, I'm sending

474

:

people to like, watch my webinar,

but are people actually watching it?

475

:

Are they actually finishing the video?

476

:

Are they dropping off after 15 minutes?

477

:

So then, that's a data point to me that

says like, Oh, well, I need to make

478

:

my webinar shorter if 90 percent of my

traffic is dropping off after 15 minutes.

479

:

I need to make my webinar 14 minutes.

480

:

You know, and so these are kinds of

things that you, that people don't think

481

:

about when it comes to Facebook ads.

482

:

People think that they can

just turn on ads and it's

483

:

like turning on an ATM, right?

484

:

It's like putting your card into an

ATM and money's just gonna come out.

485

:

But if you don't got no money in

there, ain't nothing coming out.

486

:

. So that's one of the biggest things

I see is people don't have that You

487

:

know, people think that they don't

need to define that customer journey.

488

:

They really just think that they can

turn on ads, get a bunch of traffic

489

:

somewhere, and then they would just

somehow magically end up buying from them.

490

:

But that's just not the case.

491

:

You really have to take into account

each piece of your funnel and each

492

:

piece of that customer journey, so

that way you can move people, you

493

:

can give people the information

that they need to make the right, to

494

:

make a purchasing decision from you.

495

:

No traffic and good traffic.

496

:

Yeah.

497

:

Right?

498

:

Cause it's not about, you know, it's not

about saying I have 3, 000 people on my

499

:

email list if nobody's buying from you.

500

:

And that's the same with anything.

501

:

It's not about saying I got 3,

000 people in my Facebook group.

502

:

If nobody's buying from

you, it doesn't matter.

503

:

You could have a group or an email

list with 100 people on there and

504

:

you could be making money from that

because you're really make sure

505

:

you got the right people on there.

506

:

People are really actively engaged

with you and they actually need

507

:

the solution that you offer.

508

:

Um, but so it's not about saying

like, you know, I just got

509

:

all this traffic to my site.

510

:

It's about figuring out like

how did I actually capture a

511

:

percentage of that traffic and get

them into to take the next step?

512

:

Which is usually and what I recommend

is getting onto your email list

513

:

because you own your email list.

514

:

You can email them as much

as many times as you like.

515

:

And as I mentioned earlier, I saw

that the numbers in my, you know,

516

:

for my Google analytics told me

that 60 percent of my revenue for my

517

:

last launch came from my email list.

518

:

And so for me, that's definitely that

data point that like, okay, I need to

519

:

make sure that the ads that I'm running

are getting people on my email list.

520

:

Getting the right people.

521

:

Yes, because there's a

component of that as well.

522

:

But making sure that I'm using

the channels that are bringing

523

:

the most money to my business.

524

:

And when you look into your

Google analytics, when you work

525

:

with, you know, experts like us

who actually know this stuff.

526

:

Um, because we're both marketers

and we know how to look at marketing

527

:

numbers and that what it means when

you work with people like that.

528

:

Then you start to really be able

to, you know, take what you're

529

:

doing and stop you want you to take

the emotion, emotion out of it.

530

:

And you really start to rely on data,

but you start to be able to, you know,

531

:

make sure that your resources are going

are pointed towards exactly what is

532

:

bringing money into your business and not.

533

:

Threads or Tik Tok or the latest trend

that people are jumping on, you know,

534

:

because they're like, so make sure you're

monitoring , what's happening there.

535

:

Like, I remember when everybody

jumped on clubhouse and people, some

536

:

people jumped on clubhouse and made

a lot of money and that's great.

537

:

And if that's the kind of business

that you have, like you're someone

538

:

who's able to like jump onto something,

jump onto a trend, get in there,

539

:

you know, be impactful and get

what, get your money out and cool.

540

:

But I find that sometimes like a lot

of my clients are not trend changing.

541

:

They're not the ones that's going to be

the first person that jumps on a platform.

542

:

They're the ones that's like, okay,

I'm trying to make sure that my,

543

:

that I do Facebook as well as I can.

544

:

I'm trying to make sure that, you know,

my, my blog content that I'm creating

545

:

is getting as much traffic as possible.

546

:

I'm making sure that my podcast

episodes are growing and getting

547

:

more listeners because that's

where their money is coming from.

548

:

And they're more long term strategies

that they're really focusing on.

549

:

Yes.

550

:

Long term strategy.

551

:

So I think that both marketing and

websites are a long term strategy.

552

:

They are not something that you can throw

the money at, that you can plop out of the

553

:

seat of your pants and hope that it works.

554

:

There's a lot of work that goes into both,

and whether you want to DIY it or you

555

:

want to hire an expert, you need to...

556

:

Be aware that you're going

to have to do some work.

557

:

Yeah!

558

:

We don't have the magic pill.

559

:

Facebook ads are definitely

not the magic pill.

560

:

I tell people, I'm like, I'm not

going to sit here and try to sell you

561

:

that this is something that you're

going to turn on and overnight you're

562

:

just going to, you know, rain money.

563

:

Right?

564

:

Because it's, because what I

teach is, I teach good marketing

565

:

through the medium of ads.

566

:

And so , if you don't have good

marketing in place, then you're not

567

:

going to be able to scale your business.

568

:

And as you like, what got you to

six figures is not going to get

569

:

you to seven figures like that.

570

:

You know, you can hustle your way

to six figures, you can even hustle

571

:

your way to multi six figures.

572

:

But if you want to get to a million

dollars, and because I've worked behind,

573

:

you know, million dollar brands, eight

figure brands, nine figure brands.

574

:

And so what they have in place

are mechanisms and automations

575

:

and systems that help to move

people to the sale at scale.

576

:

Because that's what

we're talking about here.

577

:

We're not talking about, you

know, getting an extra one or

578

:

two customers, you know, a month.

579

:

It's about figuring out like, how do

I go from getting a hundred hits on

580

:

my website a week to a thousand hits

on my website, a week to:

581

:

to 10,000 hits on your website a week.

582

:

And you, if you're focusing on one-to-one

kind of selling, you're not, you're

583

:

leaving a lot of money on the table.

584

:

'cause you're not gonna be able

to capture all these people if you

585

:

don't have your website optimized.

586

:

You're funnel set up.

587

:

Mm-hmm, . Um, and you have a way

for taking the masses and filtering

588

:

them down into the people who

really, really want the offer.

589

:

Should we drop it right there?

590

:

I think so, but that was,

that was good, that was deep.

591

:

I really, I think they got a

lot of jewels, a lot of gems.

592

:

They got some myths, they

got some myths busted.

593

:

They website, they know their website

is more than just something pretty.

594

:

I love a nice looking website,

but if it ain't working for you,

595

:

maybe it's time to ugly it up.

596

:

Exactly.

597

:

Maybe it's time, you just gotta

get people from point A to point

598

:

B, and if you're not doing that,

then you're, you wasted your money.

599

:

If your website is not getting people from

point A to point B, you wasted your money.

600

:

If you spent, cause websites are

expensive when you get them, custom

601

:

made, you wasted your money.

602

:

And I hate...

603

:

I will always be an advocate, and I was

telling you this earlier, Stacey, of if

604

:

you are a brand new business owner, do not

spend your money on a custom made website.

605

:

Don't do it.

606

:

I was gonna say the same thing about ads.

607

:

You should not be jumping

in ads if you just started.

608

:

Don't do it.

609

:

Cause by the time you get it,

figure out what's working, you

610

:

done shifted and changed who you

are anyway as a business owner.

611

:

Literally.

612

:

Now you gotta get redone.

613

:

Literally.

614

:

I literally, that's literally

what happened to me.

615

:

I paid somebody, did my

website, she did a great job.

616

:

But then my business evolved and

changed and shifted and it's like, okay.

617

:

And I needed, , a different platform.

618

:

I'm on WordPress.

619

:

I was on show it before, which I

hate show it, but now I'm aware,

620

:

you know, I love WordPress and

I've always been a WordPress user.

621

:

Um, and so, those kinds

of things really matter.

622

:

Like you need to be able to update your

website and kind of evolve as you evolve.

623

:

And so if you're using some of these

platforms that kind of pigeonhole

624

:

you into, you know, They're how

they do things and you don't get the

625

:

flexibility, you know, I know a lot

of people are scared of WordPress,

626

:

but it's like, I love WordPress, to be

honest, like WordPress, Squarespace,

627

:

they're all pretty good platforms.

628

:

, so really just, I think, one of the

things I would love for people to, at

629

:

least for my podcast, I would love for you

to tell people how they can work with you.

630

:

If you have any like freebies or anything

that they can download to learn more

631

:

about you and to kind of get into your

marketing ecosystem, visit your site and

632

:

see how things definitely should be going.

633

:

So there's a couple ways

you can work with me.

634

:

I am hosting a, it depends on when we

launch this, but I host every quarter

635

:

a 21 day website visibility challenge.

636

:

It will help you get

visible in your website.

637

:

Now once again, you are

going to have to do the work.

638

:

You are going to have to do the work.

639

:

If you build it, they will not come.

640

:

Don't, that's not what's going to happen.

641

:

But I will show you

ways to leverage those.

642

:

leverage your website and to get

in front of the right people.

643

:

You can always reach

out to me on Fiercify.

644

:

agency.

645

:

That's F I E R C E I F I E D.

646

:

agency.

647

:

And visit me there.

648

:

Always listen to my podcast,

More Than a Brand podcast.

649

:

And I am on LinkedIn.

650

:

I'm on, I'm on Facebook, but I'm, I'm

only, I'm supposed to be on LinkedIn now.

651

:

Go find me on LinkedIn, and please let

my audience know how they can find you

652

:

and Yes, y'all, so you could definitely

connect with me by listening to my

653

:

podcast called Roadmap to One Million.

654

:

Um, it's comes out every week.

655

:

We have guest episodes.

656

:

We also have a lot of solo

episodes where we just talk.

657

:

And honestly, this past few weeks,

if you go back into the list of the

658

:

last few episodes, we talked all about

marketing funnels and why they're

659

:

important and how to really kind of set

up a marketing funnel for your business.

660

:

Even if you're making, cause I, I, you

know, come across people who are making.

661

:

500, 000 that don't have a funnel set up.

662

:

Like, so you can absolutely make

your way to half a million dollars

663

:

without a funnel set up, but if you

are finding yourself getting a little

664

:

stuck, that's what that series is for.

665

:

Is that like, if you're trying to

get to that next level and it's

666

:

taking more manual labor than you

want, that's what that series is for.

667

:

So definitely head over to my

podcast, Roadmap to One Million.

668

:

You can also download my

Streamline and Scale series.

669

:

I actually just recently come, put

out a, the Ultimate Marketing Playbook

670

:

for online brands that are scaling and

trying to hit that six figure mark.

671

:

And it talks about...

672

:

Lead generation and you know it

talks about long term lucrative

673

:

strategies is really what I focused

on there because a lot of times

674

:

We see all these different trends.

675

:

We see all these different channels

popping up We see all these different

676

:

things that we have going on We're

you know trying to keep up with

677

:

uh with socials algorithm and the

changes and reels and all the things

678

:

But what do you really need to focus

on to make a core staple into in

679

:

these inner in in these interwebs?

680

:

for your business, like focusing on paid

advertising, focusing on, you know, making

681

:

sure your content is on point, focusing

on making sure that you're getting

682

:

in front of other people's audiences.

683

:

So different kinds of things that you can

do that are long term scalable strategies

684

:

and they're lucrative for your business.

685

:

So if you want to check that

out, you go to stacyziel.

686

:

co slash streamline and that's s t a

c y z e a l dot c o slash streamline.

687

:

And you'll be able to grab that

ultimate marketing audio playbook

688

:

and listen to that and there's

a workbook that comes with it.

689

:

So you can really start to figure out

what are the things that you can do to put

690

:

an implement in your business that will

actually take you from that six figure

691

:

mark all the way to sailing past seven.

692

:

Awesome.

693

:

Well, thanks y'all.

694

:

Thanks for listening.

695

:

Let us know what you

think about the episode.

696

:

Come find us on Instagram and Facebook

and LinkedIn and all the places.

697

:

I'm at StaceyZeal.

698

:

co on all the, all the

different platforms.

699

:

You can find me on, on,

on Facebook as well.

700

:

Um, so yeah, this was great.

701

:

Yeah, it was.

702

:

, I'm on, Instagram at Lindsey.

703

:

Fishify.

704

:

And you can find me,

Lindsey Trammell Jones.

705

:

It's only one of me.

706

:

On Facebook.

707

:

Unique.

708

:

Unique.

709

:

It's only one of me.

710

:

You can find me on Facebook and

I'm glad we did this, Stacey.

711

:

Yes, I'm so glad we did this too.

712

:

I hope y'all loved it.

713

:

So let us know what

y'all thought about it.

714

:

Um, it was definitely an off the cuff

kind of conversation, but I definitely

715

:

hope that you took a lot of value

from understanding how ads and your

716

:

website really do play together.

717

:

And so you want to make sure that if you

are considering ads or you are running

718

:

ads, a big piece of that is your website

and your customer journey and how

719

:

you're actually selling things to people.

720

:

And so definitely make sure that y'all

let us know what you thought about

721

:

the episode or what you got out of it.

722

:

And make sure you subscribe

to both of our podcasts.

723

:

Oh, and one last thing.

724

:

If you do have a team, make sure

that the different people on your

725

:

team are talking to one another.

726

:

So if you have a marketing person, and

if you have a web developer on your team,

727

:

the two should be working hand in hand.

728

:

So that's my last nugget.

729

:

And that's a great place to drop the mic.

730

:

Definitely.

731

:

All right, y'all.

732

:

We will see y'all on the next episode.

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