In this episode, Tara interviews Holly Homer, Founder of X and co-creator of the PageWheel software tool that helps you quickly make and test lead magnets and sales funnels.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

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Information about Holly Homer:

Holly is an incredible business owner - she has the top mom blog on the internet, she is an author, speaker and coach as well as the co-owner of PageWheel.com - a lead magnet creation software tool.

Find her on https://hollyhomer.com/ and https://kidsactivitiesblog.com/about/kids-activities-bloggers/, Quirky Momma FB page and https://pagewheel.com/

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening

Tara Bryan: 00:00:08

to the Course Building Secrets® podcast. Whether you're a coach

Tara Bryan: 00:00:11

or a CEO, the success of your team and clients is based on

Tara Bryan: 00:00:15

your ability to deliver a consistent experience and guide

Tara Bryan: 00:00:19

them on the fastest path to results. This podcast will give

Tara Bryan: 00:00:23

you practical real life tips that you can use today to build

Tara Bryan: 00:00:26

your online experiences that get results and create raving fans.

Tara Bryan: 00:00:30

Why? So you can monetize your expertise and serve more people

Tara Bryan: 00:00:35

without adding more time or team to your business? If you're

Tara Bryan: 00:00:39

looking to uncover your million dollar framework, package it and

Tara Bryan: 00:00:42

use it to scale you're in the right place. Let's dive in. Hey,

Tara Bryan: 00:00:51

everybody, welcome to today's episode of the Course Building

Tara Bryan: 00:00:54

Secrets® podcast. I am so thrilled to introduce you to

Tara Bryan: 00:00:57

Holly Homer today. She is our special guest on today's show.

Tara Bryan: 00:01:01

And welcome, Polly, we're so happy to have you here. I am so

Tara Bryan: 00:01:05

excited to introduce you to all of the things, all of the

Tara Bryan: 00:01:09

knowledge, all of the wonderful things that Holly is going to

Tara Bryan: 00:01:13

bring to the table today. So welcome, Holly.

Holly Homer: 00:01:17

Thank you. I'm like so excited to be here. And way

Holly Homer: 00:01:22

too long since I've seen you last. Let's just get that out

Holly Homer: 00:01:25

there. Yeah,

Tara Bryan: 00:01:26

totally. Alright, so we're going to talk a little bit

Tara Bryan: 00:01:28

about how we know each other. But first, Holly give us a

Tara Bryan: 00:01:31

little bit of a rundown of who you are, what you're about. And

Tara Bryan: 00:01:36

and what you're a small part of are a big part of the online

Tara Bryan: 00:01:42

world is always

Holly Homer: 00:01:43

a huge part. I invented the internet, and said

Holly Homer: 00:01:47

no, I'm like super low tech. And about 20 years ago, I

Holly Homer: 00:01:51

accidentally started what I now know, was one of the first mom

Holly Homer: 00:01:55

blogs. And so while that started out as a hobby and a kind of a

Holly Homer: 00:01:59

way to replace a very expensive scrapbooking habit. It has grown

Holly Homer: 00:02:04

into my full time business and it supports my family. And

Holly Homer: 00:02:08

through the years of that, and the the various renditions of

Holly Homer: 00:02:13

the sites that I have managed or run is that, you know, I learned

Holly Homer: 00:02:17

how to, you know, search engine optimization, because it's

Holly Homer: 00:02:20

really expensive to hire someone I learned, you know, kind of

Holly Homer: 00:02:23

overcoming algorithms, I'm a grew a really big Facebook page,

Holly Homer: 00:02:27

have a really big Pinterest account, you know, work on

Holly Homer: 00:02:30

Instagram, and all these other places. And so over the time,

Holly Homer: 00:02:34

you start seeing these patterns of how pretty much any algorithm

Holly Homer: 00:02:38

is the same, it just has little different tweaks, I suppose I

Holly Homer: 00:02:41

have a suspicion that they're all run by the same person in

Holly Homer: 00:02:43

the basement of some dark buildings. But currently, my my

Holly Homer: 00:02:52

main site is kids activities, blog, fun things to do with your

Holly Homer: 00:02:55

kids and resources for parents. And that led me to about two

Holly Homer: 00:02:59

years ago to with a partner, Rachel Miller to create a

Holly Homer: 00:03:04

software called Pagewheel that can you can make a digital

Holly Homer: 00:03:10

product like a workbook or a checklist or something that you

Holly Homer: 00:03:13

want to give away or sell. And then based on what you make in

Holly Homer: 00:03:16

there, it creates a sales page, the delivery page, the email and

Holly Homer: 00:03:20

all the social media that you might want to use to promote it

Holly Homer: 00:03:23

all using AI.

Tara Bryan: 00:03:25

That's awesome. All right. So there's so much to

Tara Bryan: 00:03:27

unpack there. So I so I will tell you all, as you're as

Tara Bryan: 00:03:32

you're listening to Holly today, she's gonna have tons of awesome

Tara Bryan: 00:03:36

tips and tricks for you as you're building and expanding

Tara Bryan: 00:03:39

your business. But she and I met how many years ago? Has it been

Tara Bryan: 00:03:43

like six year?

Holly Homer: 00:03:45

Yeah, maybe five? I don't think it was quite six.

Holly Homer: 00:03:48

Yeah,

Tara Bryan: 00:03:48

I don't know. Well, there's that sort of like COVID

Holly Homer: 00:03:52

area that we just like don't even our brains like

Holly Homer: 00:03:55

this left.

Tara Bryan: 00:03:56

COVID way before COVID. So we were in a

Tara Bryan: 00:03:59

mastermind together, learning more kind of marketing and sales

Tara Bryan: 00:04:04

techniques of how to, you know, really blow up online

Tara Bryan: 00:04:09

businesses. And so I feel like we have gone back, like, to the,

Tara Bryan: 00:04:15

like, the dark ages of the internet, right? Like, learning

Tara Bryan: 00:04:18

all this stuff. And so I love watching your journey of what

Tara Bryan: 00:04:21

you're doing. So the first thing I want to start with, I'm super

Tara Bryan: 00:04:25

excited to talk about your, your software that you have. But the

Tara Bryan: 00:04:28

first thing is like so when you started to build them on blog

Tara Bryan: 00:04:33

and like, get it to the place where it is today. Talk a little

Tara Bryan: 00:04:37

bit about like, how did you how did you build an audience like

Tara Bryan: 00:04:41

how did you get people interested? How did you What

Tara Bryan: 00:04:43

techniques did you have for keeping them engaged in the blog

Tara Bryan: 00:04:47

and getting them to come back over and over again, like, talk

Tara Bryan: 00:04:50

to us a little bit about that process? Because I think, you

Tara Bryan: 00:04:53

know, when you're starting an online business, one of the

Tara Bryan: 00:04:56

hardest things to do is to really start to like attract the

Tara Bryan: 00:05:01

right people who are in your world and who are coming back

Tara Bryan: 00:05:04

and like, constantly a part of what you're doing. So talk to

Tara Bryan: 00:05:08

our audience a little bit about that. Yeah.

Unknown: 00:05:10

And first of all, it's been a really long journey. You

Unknown: 00:05:13

know, it's one of those things that people are like, Oh, my

Unknown: 00:05:17

goodness, you have such a big site. And I'm like, yeah, like,

Unknown: 00:05:21

but we're talking 20 years work behind it. And I think I want to

Unknown: 00:05:25

say that upfront, because like, everybody starts with zero to

Unknown: 00:05:29

one follower, you know, that first one is a really, really

Unknown: 00:05:32

big, a big deal. And don't discount that, because every

Unknown: 00:05:36

single person starts there. And so that I did start with like, I

Unknown: 00:05:40

literally, I remember, I remember, it was three weeks of

Unknown: 00:05:43

me into blogging that I got my first comment that wasn't my

Unknown: 00:05:47

mother, or my grandma, or my best friend. And so and when

Unknown: 00:05:51

that happened, like, well, first of all, I had no idea that other

Unknown: 00:05:55

people blog because I'm that dense. But like you think about

Unknown: 00:05:58

it, that's a really big deal, as somebody stopped what they were

Unknown: 00:06:03

doing on the internet, and interact and engage with you.

Unknown: 00:06:06

And so, you know, what, even though like, everything has

Unknown: 00:06:10

changed, you know, that was pre Facebook, pre Twitter, pre

Unknown: 00:06:13

everything. And we had no social media posts or media back then.

Unknown: 00:06:17

But everything has changed yet everything is the same. And so

Unknown: 00:06:21

the the engagement really comes from being human, which, you

Unknown: 00:06:25

know, is one of the reasons why, like, AI is awesome tool, but I

Unknown: 00:06:29

don't think it's I'm, you know, my job is in jeopardy, because

Unknown: 00:06:33

it has a really hard time being Holly or being human. And so

Unknown: 00:06:37

people come to, to social media, to engage with others to be

Unknown: 00:06:40

social. If they wanted, like a super glossy performance of some

Unknown: 00:06:44

sort, they would go to Netflix, or Hulu or something like that,

Unknown: 00:06:48

they are actually on social media to be interactive with

Unknown: 00:06:52

other people and to find people who are who are similar to

Unknown: 00:06:56

themselves. And so that's where I love this whole, you know,

Unknown: 00:06:59

kind of authenticity, movement that's been happening in the

Unknown: 00:07:03

last few years, is like, stop trying to be what you think you

Unknown: 00:07:07

should be, and start being yourself. Because number one,

Unknown: 00:07:10

it's a lot easier to keep up over it. And other than that,

Unknown: 00:07:14

is, I always say like, think about, like, how you connect

Unknown: 00:07:18

with other people in your life. So we were, well, if we were to

Unknown: 00:07:22

get together this weekend, with a few of the other friends that

Unknown: 00:07:26

we have, like, you know, from from the coaching group, we

Unknown: 00:07:29

would be up, you know, over drinks late night like giggling

Unknown: 00:07:33

over like absurd things that happened or silly things that

Unknown: 00:07:37

are did you hear about this? Or do you remember when this

Unknown: 00:07:40

happened, and they're all none of them are like, remember, when

Unknown: 00:07:44

I walked into a room, and I was perfectly dressed and ever, you

Unknown: 00:07:48

know, I mean, like, we don't connect over those type of

Unknown: 00:07:52

things. And I think one of the funny things about the internet

Unknown: 00:07:56

is people are keep trying to present themselves in that way.

Unknown: 00:07:59

But there's no way to connect with that. So you really want to

Unknown: 00:08:03

be like who you want to attract or be the friend of who you want

Unknown: 00:08:07

to attract. Because then you're gonna have commonalities, you're

Unknown: 00:08:11

gonna have shared experiences, you're gonna have values that

Unknown: 00:08:15

are same and can grow over time, just like a friendship would be

Unknown: 00:08:19

offline. Hmm,

Tara Bryan: 00:08:20

I love that that is so powerful. And I think that

Tara Bryan: 00:08:22

that's so true, right? It's, it's, it's just showing up how

Tara Bryan: 00:08:27

you would in real life, right? Like, it's, it's sort of like

Tara Bryan: 00:08:31

you're building, you're building that, that party or that

Tara Bryan: 00:08:35

experience online that you would build in real life. And I think

Tara Bryan: 00:08:38

that, yeah, so often people forget that, and then they show

Tara Bryan: 00:08:41

up totally different. You're like, wait, just be who you are.

Tara Bryan: 00:08:45

I

Unknown: 00:08:45

don't like one of the things. You see these people

Unknown: 00:08:48

that are really, really spammy or salesy online that are just

Unknown: 00:08:51

like, buy this, buy this, buy this and you you think about, if

Unknown: 00:08:55

you met them in real life, they like I would hope that's not the

Unknown: 00:09:01

conversation you'd have. They don't walk into a cocktail party

Unknown: 00:09:04

and be like, Hey, I have this product. It's this and this and

Unknown: 00:09:07

this. But yeah, that's what they represent online. And I think

Unknown: 00:09:10

it's just because they don't understand. If I if you have met

Unknown: 00:09:15

me, you like know, and trust me, I have something for sale that

Unknown: 00:09:19

fits you. We don't even have to have a sales conversation. Like,

Unknown: 00:09:23

you're like, oh, Holly sells that, um, you know, like, I'll

Unknown: 00:09:26

buy it from her because you like know, and trust me, you know,

Unknown: 00:09:30

that I have it for sale, and you need it. And so I think if we

Unknown: 00:09:34

could just back up a little bit, realize we need to go forward

Unknown: 00:09:38

with being human, you know, creating those relationships,

Unknown: 00:09:42

then of course, you have to let them know that you have those

Unknown: 00:09:44

things for sale. Otherwise, this isn't going to work either. So

Unknown: 00:09:47

there is a part of that. But that doesn't have to be done,

Unknown: 00:09:51

like an advertisement from Target. You know, it can be done

Unknown: 00:09:54

in a way that just like hey, I have this you know, why do I

Unknown: 00:09:57

have this? Well, you know, just like you would sit down I want

Unknown: 00:10:00

to and recommend something to a friend, your friend is not going

Unknown: 00:10:03

to turn around and say, Why did you just try to sell me on that?

Unknown: 00:10:05

There'll be like, Oh my gosh, thank you so much, I have to go

Unknown: 00:10:07

buy that. So, but when you start looking at these as a

Unknown: 00:10:11

relationship basis, instead of transactional, it gets a lot

Unknown: 00:10:15

easier.

Tara Bryan: 00:10:17

Yeah, that's awesome. I love that. Well, and

Tara Bryan: 00:10:19

it's so true, right? I mean, it's, it's, I think, the huge

Tara Bryan: 00:10:23

sort of shift that we're seeing, like your point where people

Tara Bryan: 00:10:26

want that people are not tolerating anymore of this crazy

Tara Bryan: 00:10:30

business, where it's like, did you forget that there's actually

Tara Bryan: 00:10:34

people on the other side of your camera, I actually just did a

Tara Bryan: 00:10:37

podcast, a different podcast episode about that this morning.

Tara Bryan: 00:10:40

So that will be coming out soon. Around, like showing up and, and

Tara Bryan: 00:10:45

selling to your first couple customers? And like being like,

Tara Bryan: 00:10:48

Yeah, well, we're just gonna create it together, it's gonna

Tara Bryan: 00:10:50

be great. Like, just pay me. And then, and then we'll just sit

Tara Bryan: 00:10:54

around and figure out what we're gonna do. It doesn't work like

Tara Bryan: 00:10:58

like that, right? Like, you have to have something that you're

Tara Bryan: 00:11:01

bringing to the table, and bring it around who you are, and what

Tara Bryan: 00:11:05

your expertise is, and how you can actually help people, not

Tara Bryan: 00:11:09

just like, hey, let's get together and you could just give

Tara Bryan: 00:11:11

me some money. And then we'll, we'll, I'll make something up

Tara Bryan: 00:11:14

for you. So, yeah, so it needs

Holly Homer: 00:11:18

to be it needs to be a value for both people.

Holly Homer: 00:11:23

Sometimes we forget that.

Tara Bryan: 00:11:25

Yeah, for sure. Okay, so that's an awesome tip.

Tara Bryan: 00:11:28

If you are, like, you know, in that position where you're

Tara Bryan: 00:11:32

feeling like, how do I show up online, I don't want to be a

Tara Bryan: 00:11:34

dancing monkey. I don't want to do all these random things. And

Tara Bryan: 00:11:37

feel like I'm just like spamming people. Just show up who you

Tara Bryan: 00:11:40

are. And do that, in your messaging, do that in your

Tara Bryan: 00:11:46

product that you have. And, and just, you know, remember that

Tara Bryan: 00:11:51

you are actually like connecting with a real human on the end of

Tara Bryan: 00:11:55

that. Awesome. So talk to us a little bit about like, the

Tara Bryan: 00:11:58

business of the blog. So you first started out just like,

Tara Bryan: 00:12:04

trying to connect people, right, like, um, and, you know, getting

Tara Bryan: 00:12:07

your, your materials out there. But like, how did it go from

Tara Bryan: 00:12:12

that to becoming a business that now you have? You know, an

Tara Bryan: 00:12:20

actual Well, you said, you support your family. So well,

Tara Bryan: 00:12:24

how did it get from where it started to there?

Holly Homer: 00:12:34

Oh, you froze for a second. Are you back?

Tara Bryan: 00:12:37

Yeah. Did you hear the question? That we're taking

Holly Homer: 00:12:41

it to a business? Yeah, yeah. Yeah. So um, when

Holly Homer: 00:12:45

well, I started out, obviously, as a hobby, and I didn't. And

Holly Homer: 00:12:48

for many, you know, for several years, nobody was making money

Holly Homer: 00:12:51

on the internet. So when it hadn't even occurred to me

Holly Homer: 00:12:53

until, until I started getting really spammy emails sent to me

Holly Homer: 00:12:59

about, hey, I want to be featured on your blog. And then

Holly Homer: 00:13:03

I realize, at some point, somebody's gonna get paid for

Holly Homer: 00:13:06

this. And so it might as well be me because like, even though I

Holly Homer: 00:13:10

replaced it expensive scrapbooking haven't I was

Holly Homer: 00:13:12

putting a lot of hours and stuff into this hobby. And it had

Holly Homer: 00:13:15

really become my, you know, kind of social circle when I had

Holly Homer: 00:13:18

little kids in the house, and you can't get out that much and

Holly Homer: 00:13:21

stuff like that. So. So I saw the value of it being a

Holly Homer: 00:13:25

connection for myself in those early days. And so I that's one

Holly Homer: 00:13:30

of the things I wanted to build as we went along is build

Holly Homer: 00:13:33

something for others that could experience that it's better as

Holly Homer: 00:13:37

being a stay at home mom is very lonely. I mean, it's an awesome

Holly Homer: 00:13:42

job. But like, there's really long hours, where there's just

Holly Homer: 00:13:46

what I would say a lot of headspace time, just like, if I

Holly Homer: 00:13:51

thought about what I was doing in this waiting room waiting for

Holly Homer: 00:13:53

these kids to take two hours of swimming lessons, I would like

Holly Homer: 00:13:55

pick an icepick, to my eyes, you know, like those type of things,

Holly Homer: 00:13:58

but, but you're so grateful to be there. So like, it's like

Holly Homer: 00:14:01

that back and forth kind of thing. So you know, just knowing

Holly Homer: 00:14:05

that there's other people in the world that are doing it, that

Holly Homer: 00:14:08

they're supportive. And so that's kind of where I headed

Holly Homer: 00:14:11

with that once I realize how how valuable it was to in my own

Holly Homer: 00:14:14

life. And so as you know, things just started happening. And and

Holly Homer: 00:14:20

I would just say this for any business, like when you're

Holly Homer: 00:14:23

starting your business or when you're in the middle of your

Holly Homer: 00:14:26

business for that matter, or even where I am now who knows,

Holly Homer: 00:14:29

is a lot of times you don't know exactly where it's headed. And

Holly Homer: 00:14:33

um, you know, like, I know there's people that say you

Holly Homer: 00:14:36

should have a five year plan and a 10 year plan super doesn't

Holly Homer: 00:14:40

work for me because I'm always in the position of thinking

Holly Homer: 00:14:43

whatever I'll be doing in five years hasn't really even been

Holly Homer: 00:14:46

invented yet. And that's kind of been you know, the cycle I've

Holly Homer: 00:14:49

seen, you know that what I was doing 20 years ago has no even

Holly Homer: 00:14:55

close relation to what other than the fact that it on the

Holly Homer: 00:14:58

internet and it has a website The foundation. So like,

Holly Homer: 00:15:02

following kind of where, where your heart passion, your the

Holly Homer: 00:15:08

opportunities lead you sometimes not kind of going into that

Holly Homer: 00:15:12

blind not even understanding why you're doing that can be super,

Holly Homer: 00:15:15

super powerful. And then as you see things unfold, you know, you

Holly Homer: 00:15:20

can start looking for the monetization opportunities. You

Holly Homer: 00:15:25

know, one of the things that when Facebook Live came out, I

Holly Homer: 00:15:28

had been doing live video over on Google Plus, which I know

Holly Homer: 00:15:32

most of you don't even know what that is anymore. Back in the

Holly Homer: 00:15:36

dark ages of the internet, we used to go live on on Google.

Holly Homer: 00:15:40

And so when it finally came out on Facebook, I was like, really,

Holly Homer: 00:15:45

really excited. And you know, I started using it immediately.

Holly Homer: 00:15:49

But like, I couldn't figure out how to monetize it. And it took

Holly Homer: 00:15:53

me you know, but that didn't stop me. It's like, oh, I can't

Holly Homer: 00:15:56

do this. Because I can't monetize it. I was like, no, let

Holly Homer: 00:15:59

me figure this out. I know, through doing this, I'll figure

Holly Homer: 00:16:03

out a way to monetize it. And that's how it went, I ended up

Holly Homer: 00:16:06

selling clothing on the internet on the show. It's on Facebook

Holly Homer: 00:16:11

Live every night of the week.

Tara Bryan: 00:16:13

But like which, which we watched as a family by

Tara Bryan: 00:16:16

the way, I just like have to put that in. Because one of the

Tara Bryan: 00:16:19

things I love about you Holly is, is just like what you're

Tara Bryan: 00:16:22

talking about is is first of all, no idea step two, right?

Tara Bryan: 00:16:27

Like you just take it and and move forward. And then you're

Tara Bryan: 00:16:29

like, so how do I monetize this in a way that not only serves my

Tara Bryan: 00:16:33

people, but obviously serves you and and makes you money? And so

Tara Bryan: 00:16:38

you did you had that show, which was which was amazingly

Tara Bryan: 00:16:42

hilarious. Like you have done so many things around this

Tara Bryan: 00:16:46

foundation, where it's the same foundation, but just sort of

Tara Bryan: 00:16:51

different things. So my family and I were all sitting around

Tara Bryan: 00:16:54

and and Holly and her co host were they were selling these

Tara Bryan: 00:16:59

clothes. And my entire family sat down because they were like,

Tara Bryan: 00:17:04

What are you watching? And then Holly says, And I'll never

Tara Bryan: 00:17:07

forget this in my entire life. But Holly was talking about a

Tara Bryan: 00:17:10

sweater. I'm totally going on a tangent, but this was so fun. So

Tara Bryan: 00:17:14

Holly is selling a sweater, and she's like, it's like a cocoon

Tara Bryan: 00:17:18

of awesomeness. And like wrapped herself in this in this sweater

Tara Bryan: 00:17:21

and my family's still to this day. Quotes, the awesome that

Tara Bryan: 00:17:27

this quote that Holly had of the cocoon of awesomeness. And so

Tara Bryan: 00:17:34

there you go, you are famous in my household for that.

Unknown: 00:17:41

Which I absolutely love because like these things well,

Unknown: 00:17:45

and this goes back to the authenticity. When you're on a

Unknown: 00:17:50

live video. First of all, you can't plan three hours of live

Unknown: 00:17:53

video, it's just not gonna happen. So you're just gonna

Unknown: 00:17:56

have to be okay with the stupid stuff that comes out of your

Unknown: 00:17:59

mouth sometimes, which was kind of on brand for us is a lot of

Unknown: 00:18:02

people watched because you just don't know what we're.

Tara Bryan: 00:18:07

Yeah, that's awesome. I love it. Yeah, there

Tara Bryan: 00:18:11

you go. So the, the, they're like that, that is an authentic

Tara Bryan: 00:18:16

brand right there for sure. So, so, but but the point is really

Tara Bryan: 00:18:20

great, right? Is that you're just saying like, just go with

Tara Bryan: 00:18:24

what, what is coming up for you. And and feels authentic and and

Tara Bryan: 00:18:31

try and monetize it and move forward? Yeah.

Holly Homer: 00:18:34

And also, I think to a certain extent, you really

Holly Homer: 00:18:38

want to give yourself permission to explore those lows, new

Holly Homer: 00:18:41

things are those things that interest you, even if it doesn't

Holly Homer: 00:18:44

make sense to your business right there. And, and I would

Holly Homer: 00:18:48

say that has always kept me more on the edge of what's happening

Holly Homer: 00:18:52

versus waiting for someone else to come and tell me what to do

Holly Homer: 00:18:56

or waiting for what an expert might say. In general, a lot of

Holly Homer: 00:18:59

the experts are going to be years and years behind what is

Holly Homer: 00:19:03

actually happening on the internet, because it's such low

Holly Homer: 00:19:08

you know, like you can just don't try things for like not

Holly Homer: 00:19:11

much money or no money or you know, just some time investment

Holly Homer: 00:19:14

learning things and stuff like that. So, so like you don't be

Holly Homer: 00:19:18

stuck in the mold of what you imagine this looks like or what

Holly Homer: 00:19:24

other people imagine this look like you're going to be led in

Holly Homer: 00:19:27

ways that is going to make your business super unique. And by

Holly Homer: 00:19:30

the way, you'll be able to leverage it because it's going

Holly Homer: 00:19:33

to be closer to your heart and the passions that you really

Holly Homer: 00:19:35

have inside.

Tara Bryan: 00:19:37

Awesome. Okay, so let's transition today and and

Tara Bryan: 00:19:41

what you're doing today and how like how did that transition

Tara Bryan: 00:19:44

happen? You know, true to true to your spirit, you probably saw

Tara Bryan: 00:19:50

an opportunity and took advantage of it. So tell us a

Tara Bryan: 00:19:53

little bit about how that happened. And and then what

Tara Bryan: 00:19:56

you're what you're working on.

Unknown: 00:19:58

Yeah, so like one of Other things that occurred to me

Unknown: 00:20:01

as I was building this website, is because at one point because

Unknown: 00:20:06

activities blog was getting up to 10 million page views a

Unknown: 00:20:09

month, and which is amazing, but nothing stays the same on the

Unknown: 00:20:13

internet. And so like most of those, a lot of those people are

Unknown: 00:20:17

coming from Facebook or from Pinterest or Google. And I was

Unknown: 00:20:21

like, I need to be able to control that traffic more. And

Unknown: 00:20:24

so one of the things that I was like, I need to build a list, I

Unknown: 00:20:26

need to build an email list. Because if someone comes to the

Unknown: 00:20:30

blog, I need to be able to reach back out to talk to talk to

Unknown: 00:20:33

them, this can't just be a one and done. Like I want to, you

Unknown: 00:20:37

know, I create content that you know, is ongoing, like, if you

Unknown: 00:20:41

liked this, I have 450 Other things that you might like to or

Unknown: 00:20:45

if you have this problem, I might be able to solve these

Unknown: 00:20:48

other problems that you probably have, too. So like, I was like,

Unknown: 00:20:51

okay, email lists, so started with one opt in on the site,

Unknown: 00:20:55

because that's what well actually started with zero. And

Unknown: 00:20:58

sorry, put one in and then over time, you know, I just added

Unknown: 00:21:04

like, for a while I was adding one a week, and then I you know,

Unknown: 00:21:07

as I was able to scale that figured it out, and this is the

Unknown: 00:21:09

other thing is what you're doing and what you're learning to do

Unknown: 00:21:12

today, you're gonna be able to do so much faster. And you'll

Unknown: 00:21:15

know way better about it, you know, after you've done it a

Unknown: 00:21:17

while, so I love learning in the trenches. So yeah, those first

Unknown: 00:21:21

opt ins were painful, I now have about 2500 opt ins on the site,

Unknown: 00:21:26

which means that I get a lot of my traffic into my email list.

Unknown: 00:21:32

You know, if you need a coloring page, a workbook, you know, a,

Unknown: 00:21:35

you know, a printable of any kind for kids, I likely have it

Unknown: 00:21:38

at this point. And so I have I'm getting you know, 500 600 new

Unknown: 00:21:43

subscribers to my email list every single day. And then I'm

Unknown: 00:21:47

going at back and sending them an email every single day and

Unknown: 00:21:51

using my email for traffic to my site. And then also the second

Unknown: 00:21:55

layer of that was, okay, let's go ahead and start making

Unknown: 00:21:59

products that fit in with this with the scenarios that we see

Unknown: 00:22:04

like problem solving and and you know, it, you know, extended

Unknown: 00:22:08

printable series and stuff like that, that could keep get kids

Unknown: 00:22:10

busy, or, you know, give parents hacks and tricks to fix things.

Unknown: 00:22:15

And so, um, I run a site called One Crazy House with Rachel

Unknown: 00:22:19

Miller, we have all sorts of like, it's kind of hacks and

Unknown: 00:22:24

tricks. And so we're like, hey, you know, we're kind of applying

Unknown: 00:22:27

the same technique, Tibet, and we were building like a camping

Unknown: 00:22:31

guide, that would be like, $7, you know, for the camping

Unknown: 00:22:36

category, you know, a cleaning guide for the cleaning

Unknown: 00:22:38

categories. And so we had these things made. And then um, then

Unknown: 00:22:44

like I was, I'm like, I'm not very good at funnels. It's just

Unknown: 00:22:49

not my strength. A lot of people tried to teach me but it's just

Unknown: 00:22:53

like, I'm not techie. So like I was I was trust starting to put

Unknown: 00:22:56

these things together. But it was ridiculous Rachel put had,

Unknown: 00:23:00

she's really good at it. So she put some stuff together. And

Unknown: 00:23:03

then we were cloning them. Because we had about 12 of these

Unknown: 00:23:06

different products that we were putting into the clubs. And

Unknown: 00:23:09

we're talking three or four months later, we have like,

Unknown: 00:23:12

maybe one or two of those things launched, you know, things were

Unknown: 00:23:14

breaking and behind the scenes. And by the way, like the

Unknown: 00:23:17

software that we put this stuff together with like $250 a month,

Unknown: 00:23:20

and we're selling things for $7. And so I was just like, why is

Unknown: 00:23:25

this so hard? Like why, like, stupid hard. Like if I like I

Unknown: 00:23:30

have all the I've been on the internet for 17 years at this

Unknown: 00:23:32

point, like, this is hard for me that I can't be the only one

Unknown: 00:23:35

that said this is stupid hard. And so Rachel being Rachel,

Unknown: 00:23:39

she's like, I'm like, Let me think about this. And she came

Unknown: 00:23:42

back and she goes, Okay, I think I can solve this for you. And by

Unknown: 00:23:45

the way, why don't we just make a software so we can solve it

Unknown: 00:23:48

for everyone? And I was just like, Okay, well, that was two

Unknown: 00:23:52

and a half years ago. And so basically, we did and so we you

Unknown: 00:23:56

know, we created these templates that you could go make whatever,

Unknown: 00:24:00

you know, the workbook with checklists, the e book, whatever

Unknown: 00:24:02

you want the calendar within, it's called Pagewheel. And then,

Unknown: 00:24:09

while we were coding it, AI came into the picture. And we started

Unknown: 00:24:13

using AI behind the scenes to help us create the products. And

Unknown: 00:24:15

then we were like, Oh my gosh, we could use AI to a, like

Unknown: 00:24:20

Pagewheel knows what you just made. So it can automatically

Unknown: 00:24:24

make the sales page or the delivery page, deliver it via

Unknown: 00:24:28

email and online to that customer that you might have had

Unknown: 00:24:32

or the opt in that you just had. And then we have all like just

Unknown: 00:24:36

hundreds of E of social media, AI generated templates that will

Unknown: 00:24:40

create a whole social media calendar and all the social

Unknown: 00:24:44

media do you need to promote it? And oh, by the way, it's like

Unknown: 00:24:48

you can do that in 20 minutes and actually launch something

Unknown: 00:24:51

instead of like three months later, you're still pulling your

Unknown: 00:24:53

hair out with like nothing to show for it. And very

Unknown: 00:24:57

inexpensive too. So we've just like, like, now I use I use it

Unknown: 00:25:02

every day because it solves a problem I have. And now like you

Unknown: 00:25:06

don't have there's not the pressure of OH, you know, I

Unknown: 00:25:10

think we've all had this situation where we've watched,

Unknown: 00:25:13

we spent months and months on a funnel or, or saw an idea that

Unknown: 00:25:17

we finally launched. And I think I remember one that I like sold

Unknown: 00:25:22

to. It's like, I won't even tell you what I spent on it. Um, you

Unknown: 00:25:27

sell to and you're like, Oh, my God, like, it just feels like

Unknown: 00:25:31

the biggest failure. But like, what if you spent 20 minutes on

Unknown: 00:25:35

it? And you sold to? You'd be like, Oh my God, look at that.

Unknown: 00:25:39

It's amazing, you know, so like, it really gives you the ability

Unknown: 00:25:43

to test things and launch things in a lot different way than we

Unknown: 00:25:47

then we had in the past.

Tara Bryan: 00:25:49

Okay, Pagewheel, is it pagewheel.com? Okay, so I

Tara Bryan: 00:25:49

will put that in the show notes so go check that out. But I love

Tara Bryan: 00:25:58

that for so many different reasons. From the perspective of

Tara Bryan: 00:26:04

you solving a problem in the market, you took action to solve

Tara Bryan: 00:26:08

the problem, because you have the problem yourself, and then

Tara Bryan: 00:26:11

you were able to give it to other people. So they could also

Tara Bryan: 00:26:13

solve the problem. So first and foremost, I love that great job.

Tara Bryan: 00:26:17

That's exactly like when you think about bringing something

Tara Bryan: 00:26:21

to market, the most successful approaches are when you're

Tara Bryan: 00:26:24

actually solving a problem that you have, or somebody that you

Tara Bryan: 00:26:27

know how your clients or your customers or whatever. And you

Tara Bryan: 00:26:30

know that it's something that is a gap. Like, that's amazing.

Tara Bryan: 00:26:35

That the second thing is is like the the other part of this I

Tara Bryan: 00:26:39

love is that you're using AI. And you alluded to this earlier,

Tara Bryan: 00:26:44

and I want to talk about this, because I think the AI

Tara Bryan: 00:26:46

conversation is really important. And it's not like

Tara Bryan: 00:26:49

you're not using AI to do everything, without you being

Tara Bryan: 00:26:55

involved with it, right. So what it's doing is it's taking what

Tara Bryan: 00:26:58

you've created, and then applying it to other things that

Tara Bryan: 00:27:02

then you can edit and change. But talk a little bit about your

Tara Bryan: 00:27:06

philosophy around the AI because because it's not like, it's not

Tara Bryan: 00:27:10

going to take over the world because it still needs humans to

Tara Bryan: 00:27:14

put the right input in and to your point earlier with being

Tara Bryan: 00:27:17

authentically you. It's never going to capture your voice in

Tara Bryan: 00:27:21

exactly the same way that you are, are showing up live. So

Tara Bryan: 00:27:26

talk a little bit about that. Because I think that that's a

Tara Bryan: 00:27:28

great sort of, you know, T into to your product, but also to

Tara Bryan: 00:27:34

what's going on on the internet right now. Right? Like, how is

Tara Bryan: 00:27:38

AI actually affecting everything?

Holly Homer: 00:27:55

It's kind of helpless on the internet. And so

Holly Homer: 00:27:59

one of the things that because, you know, obviously early

Holly Homer: 00:28:02

adopter to everything. So of course, the minute chat GBT was

Holly Homer: 00:28:05

launched, I'm in the middle of it. And I found myself like

Holly Homer: 00:28:09

arguing. I'm very combative with with AI for some reason. I don't

Holly Homer: 00:28:16

know, I'm really nice in person to people. But I don't know,

Holly Homer: 00:28:21

missionaries be crazy. But the what I what I really realized at

Holly Homer: 00:28:25

even early on is it's really helpful to, for me, as a writer,

Holly Homer: 00:28:32

and as a blogger, and even developing different types of

Holly Homer: 00:28:35

things. Is it it's, it's such a nice step one so that you're not

Holly Homer: 00:28:39

staring at a blank page. Because as soon as you have stuff on

Holly Homer: 00:28:44

that page, your human brain goes into overdrive and like, like,

Holly Homer: 00:28:49

oh, that no, no, yes, yes. Or, Oh, I didn't even think about

Holly Homer: 00:28:54

adding that. And that's the genius of ai ai, it's going to

Holly Homer: 00:28:57

be kind of vaguely comprehensive. And so we can use

Holly Homer: 00:29:04

that to our advantage, you know, in in, you know, in blogging and

Holly Homer: 00:29:09

creation of all this stuff. And so what is really, and but the

Holly Homer: 00:29:14

other thing that I found super annoying about AI, especially in

Holly Homer: 00:29:17

the beginning is, is I have this argument with it for 30 minutes,

Holly Homer: 00:29:21

and then I don't have anything to show for it. Unless I like

Holly Homer: 00:29:26

copy and paste or take it somewhere else and all this kind

Holly Homer: 00:29:29

of stuff. And it's like, I'm a human, I'm the one that the

Holly Homer: 00:29:33

limited time. Like, why am I doing all the work like, you

Holly Homer: 00:29:37

know, so what I love about what we've done it page wheel is that

Holly Homer: 00:29:41

we use AI in a way that you end up with something tangible

Holly Homer: 00:29:44

immediately. So you're not you're not like I you got this

Holly Homer: 00:29:48

and so, so a lot of our templates, you know, when you

Holly Homer: 00:29:52

put in your topic, they'll fill in with AI to like if you're you

Holly Homer: 00:29:56

know, so you might use that same template if you're creating you

Holly Homer: 00:29:59

know a on how to do a preschool craft, or how to, you know, put

Holly Homer: 00:30:03

together a rocket, you know, like that those same step

Holly Homer: 00:30:07

templates might be in play for both a very complex and very

Holly Homer: 00:30:10

simple thing. But the AI can help you bridge that gap between

Holly Homer: 00:30:14

those look like very different things in the end. And so, um,

Holly Homer: 00:30:18

but you as the human are gonna go in, and you're gonna be like,

Holly Homer: 00:30:21

Oh, my gosh, they got that right, or, you know, it's really

Holly Homer: 00:30:24

good at really concise steps. But then on the oh, here's why I

Holly Homer: 00:30:29

wrote it, you're gonna go in and probably add a little bit of

Holly Homer: 00:30:33

different things. But the other thing that I love about what

Holly Homer: 00:30:37

Paige will do does is that it shorts, circuits, you know, the

Holly Homer: 00:30:42

user, so you don't have to be an AI expert expert. Because if if

Holly Homer: 00:30:46

I'm gonna go make a full blown blog post that that you know,

Holly Homer: 00:30:50

has the elements I want, and the voice I want, I might end up

Holly Homer: 00:30:54

with six paragraphs of prompts that I'm putting in to an AI.

Holly Homer: 00:31:00

Well, in our templates, those prompts are behind the scenes.

Holly Homer: 00:31:03

So we know that the About Me page that you're writing on

Holly Homer: 00:31:07

isn't about the page. So you might say, Hi, I'm Holly, I'm

Holly Homer: 00:31:11

the mom of three boys who you know, who you know, uses play as

Holly Homer: 00:31:15

a survival mechanism in my home. And then it will write it from

Holly Homer: 00:31:20

the within behind the same prompts of it being an About Me

Holly Homer: 00:31:23

page and why that's important to what we're what we're making. So

Holly Homer: 00:31:27

you can see how like, now I may go in and just change two or

Holly Homer: 00:31:31

three sentences in that about me page, because there's all these

Holly Homer: 00:31:34

prompts behind the scenes that you don't have to worry about.

Holly Homer: 00:31:36

So you don't have to carry six paragraphs of prompts into a

Holly Homer: 00:31:41

place, you're going to choose a page is going to have prompts

Holly Homer: 00:31:43

behind the scenes that you don't even know about that you're just

Holly Homer: 00:31:45

going to put what you want to put in there. And then you know,

Holly Homer: 00:31:49

oh, well, that was off, I'll change the prompt a little bit,

Holly Homer: 00:31:51

run it again, or I'll just edit it a little bit to make it sound

Holly Homer: 00:31:55

like me.

Tara Bryan: 00:31:56

Yeah, that's cool. That's so great. And that's the

Tara Bryan: 00:31:58

power, right? It's, it's like it you're using, you're using it to

Tara Bryan: 00:32:02

your advantage and then you feel are taking control over it. I

Tara Bryan: 00:32:05

think it's. So first of all, if anyone needs to do workbooks,

Tara Bryan: 00:32:10

and keychains, and checklists, and all of that stuff, this tool

Tara Bryan: 00:32:15

is perfect for that, and will definitely shortcut your

Tara Bryan: 00:32:18

process. So I love that. And so for all of you, which is

Tara Bryan: 00:32:23

everyone

Unknown: 00:32:24

anyone that needs to build a list or sell something

Tara Bryan: 00:32:24

at this, so go check it out. I know I'm gonna go

Tara Bryan: 00:32:29

online, which is pretty much everyone

Tara Bryan: 00:32:35

check it out after this call. But I think so. So one of the

Tara Bryan: 00:32:40

things I just wanted to touch on, around this concept is, in

Tara Bryan: 00:32:45

I've heard this from so many people is that using AI feels

Tara Bryan: 00:32:50

like you're cheating because it's too easy, right? And so you

Tara Bryan: 00:32:53

want to make something more difficult, until you think you

Tara Bryan: 00:32:57

do it from scratch. And so, talk to us a little bit about that

Tara Bryan: 00:33:03

philosophy that people may have of like, you have to do it from

Tara Bryan: 00:33:07

scratch. It's like, can't be too easy to get all of this done.

Unknown: 00:33:12

Yeah, and you cut out just a little bit. So if I get

Unknown: 00:33:15

off topic, interrupt me. But so one of the things I think

Unknown: 00:33:18

happens on the internet, and I'm just gonna say it out loud, is

Unknown: 00:33:21

we way overthink and overcomplicate everything, I

Unknown: 00:33:26

have learned that launching something or pushing something

Unknown: 00:33:31

into the public, you know, that's crappy, is way, way, way

Unknown: 00:33:38

better than than holding it back and not launching it yet. So and

Unknown: 00:33:42

the reason for that is is is like we said, like with the

Unknown: 00:33:44

funnel, those first few times you do something, you're not

Unknown: 00:33:47

very good at it, you're and you're not going to hit the

Unknown: 00:33:50

target. The so you might as well launch, to learn just launch to

Unknown: 00:33:55

learn test, I use the internet as you know, kind of a big

Unknown: 00:33:59

science experiment. So we have to take action in order to to

Unknown: 00:34:04

grow that and if you learn anything from me this is this is

Unknown: 00:34:11

the secret sauce. It's not that I'm smarter or brighter, or you

Unknown: 00:34:16

know, or anything, it's that I just take action every single

Unknown: 00:34:19

day. And so and if some of it's super bad, but it's kind of part

Unknown: 00:34:25

of my brand. So you know, hey there, you know your brand, the

Unknown: 00:34:28

hot mess, it works really well online, but no, like, just keep

Unknown: 00:34:32

pushing out. And by the way, I also want to say if you put

Unknown: 00:34:34

something out that people don't like the algorithms are gonna

Unknown: 00:34:37

kind of be your savior at that point. It's not going to get out

Unknown: 00:34:40

very far. So you can come back, refresh it and send it back out.

Unknown: 00:34:43

So what we built into page wheel is kind of that like, hey, yeah,

Unknown: 00:34:49

like yes, you might make this a little bit different. If you had

Unknown: 00:34:53

25 hours and unlimited budget. I get that like your workbook

Unknown: 00:34:58

might look different but that, if you use this, we can get it

Unknown: 00:35:03

to your audience, you can serve your audience in the next 20

Unknown: 00:35:07

minutes. And guess what? That person on the other end whose

Unknown: 00:35:12

problem you just solved, doesn't care if your logo was on the

Unknown: 00:35:17

second page in the right color, or like, it doesn't matter.

Unknown: 00:35:22

Because when you know, when you're solving problems, and

Unknown: 00:35:26

when you're helping people, they, it's more about that than

Unknown: 00:35:32

anything else. And so it kind of helps you take the vanity out of

Unknown: 00:35:35

it a little bit. Because really, in the end, it's not about your

Unknown: 00:35:40

branding. I mean, it's good that you have branding, so they might

Unknown: 00:35:43

be able to recognize you next time. But but it's about that

Unknown: 00:35:46

feeling, or that that's problem solving relationship that you

Unknown: 00:35:50

have with that customer that will bring them back over and

Unknown: 00:35:53

over again. Yeah,

Tara Bryan: 00:35:55

so so much gold right there, rewind that, and

Tara Bryan: 00:35:59

listen, because it, like loves to learn is so powerful, right?

Tara Bryan: 00:36:03

Like, that's why we say fail, is the first attempt at learning.

Tara Bryan: 00:36:06

Right? Like, you don't just put something out there, once it's

Tara Bryan: 00:36:09

perfect, and hope that it's gonna do something. No, you just

Tara Bryan: 00:36:13

you, you put things out there to test them and solve real

Tara Bryan: 00:36:16

problems. And then, and then figure it out. So that's

Tara Bryan: 00:36:20

awesome. Thanks for sharing that how they because I think that

Tara Bryan: 00:36:22

that's really important. Yeah,

Holly Homer: 00:36:24

we just, I want to emphasize that failure thing a

Holly Homer: 00:36:26

little bit. I mean, I have a good ego on me. Not a super fan

Holly Homer: 00:36:32

of failure. But dot dot dot. I would say that without question.

Holly Homer: 00:36:38

The times when I've had the biggest failure, you know, when

Holly Homer: 00:36:43

I go down in flames, is when I like, actually stop and analyze

Holly Homer: 00:36:49

and figure out why. You know, if you're on this lucky streak of

Holly Homer: 00:36:53

like winning, winning, winning, you are very likely not doing

Holly Homer: 00:36:57

any analytics or trying to figure out why it's happening.

Holly Homer: 00:37:00

You're just like, of course, it's because it's me. And then

Holly Homer: 00:37:03

when you hit rock bottom is when you're like, Oh crap, like what

Holly Homer: 00:37:07

happened? And those times of like that failure of when things

Holly Homer: 00:37:11

didn't, or like, I'm sure this was going to work, and it didn't

Holly Homer: 00:37:13

like, why is when you actually learn the most. And you're going

Holly Homer: 00:37:17

to you had to go through that to make that next success possible.

Holly Homer: 00:37:21

So yeah, it's super sucks. But on the other hand, it's kind of

Holly Homer: 00:37:24

like one of your biggest assets.

Tara Bryan: 00:37:28

Yeah, that's awesome. All right. Cool. So one

Tara Bryan: 00:37:30

of the things I always ask our guest podcasters is what is

Tara Bryan: 00:37:36

like, like the top tip trick? Or, or just like success factor

Tara Bryan: 00:37:45

that you can give people who are on this journey? Yeah,

Holly Homer: 00:37:50

so I will take it back to one of my very favorite

Holly Homer: 00:37:54

movies. What About Bob, if you're, if you're younger than

Holly Homer: 00:37:58

us, then you may or may need to go look that up on Netflix or

Holly Homer: 00:38:02

Hulu. But Bob has a lot of obstacles. And one of the ways

Holly Homer: 00:38:10

he gets over these obstacles is he says over and over in his

Holly Homer: 00:38:13

head baby steps to the elevator, he's afraid of going on

Holly Homer: 00:38:16

elevators or baby steps to the sailboat he doesn't want to go

Holly Homer: 00:38:19

sailing. You know, so like, and I would say like, without fail,

Holly Homer: 00:38:23

like maybe 20 or 30 times a day, like that is going through my

Holly Homer: 00:38:27

head is Baby steps, baby steps because everything that we do in

Holly Homer: 00:38:31

life is hard in some way. But we just need like, there's no

Holly Homer: 00:38:35

momentum, unless you're taking a baby step and the main be only

Holly Homer: 00:38:39

one on any given day, it may be 22 on another day, but just

Holly Homer: 00:38:43

keeping some amount of progress, even if it's in the opposite

Holly Homer: 00:38:47

direction of where you need to be going, is going to give you

Holly Homer: 00:38:49

the momentum to correct that path really quickly.

Tara Bryan: 00:38:53

I love that. All right, everybody go check out

Tara Bryan: 00:38:55

that movie if you haven't watched it.

Holly Homer: 00:38:57

it's insane

Tara Bryan: 00:39:00

because like I was like, what about that movie? I

Tara Bryan: 00:39:03

just then you explained it. Perfect. Okay, and then how

Tara Bryan: 00:39:07

about a book or resource that you cannot live without? In your

Tara Bryan: 00:39:13

business? Yeah,

Holly Homer: 00:39:15

I'm gonna go the book route on this one. And it's

Holly Homer: 00:39:18

one that I read actually, back when I met you a few years ago

Holly Homer: 00:39:23

and it's called a happy pocket full of money. And I'm like, so

Holly Homer: 00:39:29

this world that we were in was very aspirational as far as

Holly Homer: 00:39:34

like, you know, humans if you think it, you know, kind of

Holly Homer: 00:39:37

thinking grow rich and you know, law of attraction, all this kind

Holly Homer: 00:39:41

of stuff. And as like a scientist and as a very black

Holly Homer: 00:39:45

and white thinker. This was all very foreign to me. And I might

Holly Homer: 00:39:50

have been a little skeptical, okay, I'm a huge skeptic on just

Holly Homer: 00:39:53

about anything. And it was hard for me to understand the

Holly Homer: 00:39:57

thinking like I'm like, Well, yeah, you can and think about

Holly Homer: 00:40:00

it. But if you're not taking, like, you know, like. So I've

Holly Homer: 00:40:06

thought the half you happy pocket full of money was a

Holly Homer: 00:40:10

beautiful kind of transition between those two worlds and

Holly Homer: 00:40:13

like kind of changing the way you think about money explaining

Holly Homer: 00:40:18

the law of attraction in a way that even if you're a skeptic,

Holly Homer: 00:40:21

it totally makes sense. And so I just think it's a really good

Holly Homer: 00:40:25

mindset, especially if you're in my camp. And you're all like,

Holly Homer: 00:40:29

yeah, I feel like all these gurus are a little kind of out

Holly Homer: 00:40:33

there. This is going to help you give that understanding to

Holly Homer: 00:40:36

realize that everybody has a voice in a way that is valuable,

Holly Homer: 00:40:40

even though you may not have understood it.

Tara Bryan: 00:40:43

Yeah, awesome. All right, cool. Everyone, go check

Tara Bryan: 00:40:45

out that book. I will put it in the show notes so that you have

Tara Bryan: 00:40:49

it. Alright, so Holly, any parting words that you have for

Tara Bryan: 00:40:54

our listeners today as we go off into the next part of our day?

Holly Homer: 00:41:01

Yes. So I would say one of the things that I want

Holly Homer: 00:41:03

you to start on today, if I could just give you a little

Holly Homer: 00:41:06

assignment, is it start growing your email list? The algorithms

Holly Homer: 00:41:11

are not reliable. Search engines are not reliable on delivering

Holly Homer: 00:41:16

those people over and over, you know, sending people over over

Holly Homer: 00:41:19

to you even if they follow you, even if they're searching for

Holly Homer: 00:41:22

you. So if you can get them on your email list and then talk to

Holly Homer: 00:41:26

them like a human. It's going to be a beautiful way for you to

Holly Homer: 00:41:29

grow your community over time. All

Tara Bryan: 00:41:32

right, you heard it from Holly. All right, Holly,

Tara Bryan: 00:41:34

thank you so much for being on the show today. We appreciate

Tara Bryan: 00:41:37

you. And for everyone who's looking for page, we'll go to

Tara Bryan: 00:41:41

page google.com And you will find out more about her awesome

Tara Bryan: 00:41:44

tool that she has. All right. Thanks, everybody. Thank you