#167: Most people calculate profit the wrong way. We’re so used to this formula: Income - Expenses = Profit. What if we look at it the other way around? Join us as we talk about profit with Susanne Mariga, CPA, host of The Profit Talk Podcast, and co-author of the book Profit First For Minority Business Enterprises (2021). In today’s episode, Susanne will guide us through flipping the equation, avoiding the entrepreneur poverty situation, and taking the profit first concept. We will cover some tips on putting a rein on your expenses, understanding the target allocation percentages, defining what winning looks like for you, and knowing what changes to make so you can scale your business and get your life back.
Top 3 Things You'll Learn:
Assessing your entrepreneurial journey
Drill down on your Profit and Loss Statement
Why you should embrace the Profit First Concept
Susanne Mariga is a Certified Public Accountant (CPA), Certified Tax Coach (CTC), and Chartered Global Management Accountant (CGMA) with over two decades of experience helping clients achieve their financial goals through business and personal tax planning.
Before founding her firm, Susanne worked at Arthur Andersen LLP and one of the Big 4 firms, KPMG. Combining her industry knowledge with her own experience of growing a small business has allowed Susanne to help her clients design unique, profit-first based business plans that ensure success and long-term financial stability.
As a Certified Profit First Professional (PFP) at the Mastery Level, she is passionate about helping small business owners and entrepreneurs maximize their revenue and grow their business.