In Episode 28 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom joined by Jim Sterne, Board Chair Emeritus, Digital Analytics Association and Founder of Marketing Analytics Summit, where they discuss the rise of Generative AI and how organisations can leverage for success, which includes;

• How every person can have their own AI agent acting on their behalf
• How Generative AI has been 70 years in the making
• Why Generative AI will be as big as the birth of computers, the internet and the smart phone
• Why longtail content is now back
• Why Generative AI will completely change the world of SEO
• Why domain knowledge and branding will become the biggest commodity to success  
• How Generative AI will completely change your business and marketing strategy
• Why AI won’t take your job
• Why you should focus on training your entire organization to use the tool, and not focus on the people who can help you build them
• How companies will make Generative Ai a question machine, not an answer machine
• How Generative AI will change the role of Data & Analytics teams
• Why the strength of your data is now genuinely what gives you competitive advantage
• How Generative AI will drive more focus to data stewardship, governance, management, etc
• Why companies that offer data aggregation will see an increase in valuation
• Why everyone needs to learn how to use Generative AI
• Why Generative Ai is different than the Big Data and Data Science hypes of the past
• What Generative AI does to the role of Data Democratization and Data Literacy
• Why data literacy now becomes “business speak literacy”  
• Why the data dictionary becomes incredibly important
• Why the biggest skill now becomes; how to ask a great questions
• Knowing what to questions to ask or not ask
• Why the winners will be who can teach Generative AI to act like an analyst
• Why the level of playing field has been raised and what that means for raw talent