Choosing your niche is a lot like setting yourself up as the expert in a particular field, population, set of struggles, or way of working.
Last year when I started talking about Impostor Syndrome on FB lives, webinars, etc., I was just talking about my experiences. The more I talked about it, the more I was being viewed as "the impostor syndrome expert." All of a sudden, I was speaking at conferences, on podcasts, coaching courses, and more!
Too often I hear, "I'm a trauma-informed therapist who works with A, B, C..."
If you don't know who you're marketing your services to, then how could they possibly find you or call you? Why would someone pay you out of pocket if you don't proclaim to be the "expert" in a certain struggle, population, or technique?
When you ask yourself, "do I really need to have a niche," I think the resounding answer is YES!!
If you work in a really saturated area, how do you stand out if you work with "everyone?"
How often do we see therapists asking the same questions over and over in all of the FB groups?
- "Why isn't my phone ringing?"
- "How do I get more self-pay clients?"
- "But, won't I exclude clients if I focus on a "specific population?"
Listen to this episode of the All Things Private Practice Podcast so you can gain clarity on the importance of choosing your niche, and why I think our niche is a version of ourselves.
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Mentioned in this episode:
The Receptionist for iPad
The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to https://thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.
