Why is the subscription model thriving in just about every consumer-facing sector yet in the arts is on the decline? Aubrey takes this question to Robbie Kellman Baxter, the world’s leading expert on subscription models. Baxter coined the term “membership economy,” and has worked with all kinds of subscription brands we all know and use ourselves (Netflix, Wall Street Journal, Strava, and even the NBA)

What can we do to make subscriptions more effective like these other brands? Aubrey and Robbie explore four areas where the arts are doing it differently, and what we can do to update our own practices to maximize the important revenue streams we need: subscriptions, memberships, and donations.

Special thanks to CourseStorm for their support of this podcast.

Resources:

The Forever Transaction

The Membership Economy