Paul Rogers and Josh Duggan, cofounders of the agency Vervaunt, have worked with big brands like Lush, Pangaia, and Bulletproof Coffee. We chat about the current state of paid search and discuss tactics to help scale a small or large program.

We also talk about CRM auditing and why it is important to segment audiences so Facebook and Google can return the best results. Paul and Josh also share their work in UX improvements focused around cross-sells and upsells for subscription merchants and tie it all together with emphasis on how each piece of a brand’s strategy impacts the next.