What if your law firm ran with the precision of Disney and delivered experiences clients rave about? Jay and former Disney leader and current Customer Experience Strategist Vance Morris reveal how systems, scripting, and intentional client journey design create five-star experiences that drive referrals, loyalty, and premium positioning. From operational discipline to emotional connection, they break down how personal injury and estate planning attorneys can “Disney-fy” their firm without gimmicks. The takeaway is simple and powerful: systems create freedom, consistency builds trust, and magical moments turn clients into evangelists.

Key Topics

03:26 – Vance’s path into Disney and discovering the real “secret sauce” behind the magic

03:56 – Why systems and processes unlock creativity and client experience

06:45 – Create a Client Journey Map with Disney-Level Touchpoints – Learn how mapping every client interaction from the client’s perspective reduces friction, increases show rates, and builds trust before the first meeting even happens.

10:26 – Install an Onstage Backstage Intake Culture – Discover how separating client-facing behavior from internal operations creates consistency, eliminates experience leaks, and builds professional trust from moment zero.

14:48 – Operationalize Your Core Standards – Understand how defining and ranking core standards like safety, courtesy, and efficiency gives your team a decision-making framework that improves alignment and client confidence.

18:56 – Add Magical Moments That Clients Brag About – Explore how to engineer emotional connection through celebration moments, surprise touches, and intentional hospitality that generate referrals without asking.

21:56 – Build Systems That Guarantee Consistency, Not Heroics – Learn why small missed details compound into negative experiences and how documented systems increase consistency, scalability, and even firm valuation.

27:16 – Tune into The Golden Rapid Fire questions for Vance.

Resources Mentioned

Free Audit of Your Digital Marketing - Visit tengoldenrules.com and either fill out the form or start a chat and mention the Free Audit.

Get your copy of 52 Ways to Wow Your Customer Without Breaking the Bank from Vance at https://wow52ways.com/

Technology

1. Boomerang (Email App) – https://www.boomeranggmail.com

Books

1. Unreasonable Hospitality – Will Guidara – https://a.co/d/01VlZGg4
2. How to Get a Meeting with Anyone – Stu Heinecke – https://a.co/d/08pC6QIw

About our Guest:

Vance Morris is a customer experience strategist, speaker, and consultant who helps service-based businesses stand out by turning everyday service into memorable, profit-driving experiences.

With over a decade at Walt Disney World, Vance developed his Return on Experience® system to help businesses create service cultures that inspire loyalty, referrals, and premium pricing. Through his Systematic MAGIC™ approach, he shows teams how to deliver consistent, high-impact experiences without burnout.

Vance works with service businesses across industries through workshops, keynotes, and consulting, helping them grow by elevating customer experience into a competitive advantage.

Learn more at vancemorris.com or deliverservicenow.com or connect at vance@deliverprofitsnow.com

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

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Connect with Jay Berkowitz on LinkedIn

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So I went. I worked for Disney for a little

over 11 years, primarily in their resorts and hospitality

divisions, and was on the opening team and design team for

a couple of their attractions. And really found the secret

sauce to Disney, aside from all the smiling people and the

characters and everything, is that the whole place runs on

systems and processes, and they have a system and process for

everything. I mean, you want to change a bus tire, they got a

process for it carry a tray in a restaurant. And what I found out

was that if you follow the systems, it actually gives your

brain more capacity to go and do all the nice things that Disney

is known for. So your job actually becomes kind of like

muscle memory and rote and everything, and you now have

time to pick up the trash and do autographs and take pictures,

because you know your system so well.

Good morning, good afternoon, good evening,

whatever time this podcast finds you. Welcome to the 10 golden

rules, Internet Marketing for law firms podcast. Great guest

today, as always, short commercial and into the guest.

So today's podcast is brought to you by 10 golden rules, because

a lot of times we do these podcasts, or I'm interviewed

somewhere, and people say, but what do you do? Exactly, so 10

golden rules is an internet marketing company for law firms,

and we do beautiful websites, SEO and pay per click

management, local service, ads, social media. We do a lot of

video, and we're very focused on AEO, answer engine optimization,

the new AI SEO for Google and chat GPT, and we do newsletters,

and we help people with intake and conversion and Google

reviews and five star operations. So in addition to

the digital marketing piece, we help the law firms really get to

the next level. So if you're interested in talking about 10

golden rules, just go to our website 10 golden rules and do a

chat or fill out the form, and in the comments, put free audit.

And we'll do a free audit of your digital marketing, and

we'll compare you to your top three or four competitors in

your market. Happy to show you how you do it in the

marketplace. So type free audit in the form and maybe put a

note, hey, I was listening to your podcast, and I'd love to

talk to you about marketing. So with that, I'm super happy to

introduce Vance Morris from deliver service now. And the

coolest thing is, my mastermind group got a behind the stage

tour in Disney Orlando, and we got to go on a bunch of rides,

and we got to see the back end of Disney, and we got the VIP

Excel right through the park, and we got to learn a lot about

the Disney Magic. And right around the same time, I was

introduced to Vance, who is one of the experts who helped build

Disney's behind the scene magic, and today we're going to talk

about how to disneyfy your law firm and the Disney experience.

So Vance, welcome to the 10 golden rules Internet Marketing

for law firms podcast.

I appreciate it, Jay. We'll have some fun and

hopefully drop a few good golden nuggets for your listeners.

Yeah.

So tell us a little bit about the magic. How

did your career start out? And tell us about the Disney

Experience? Sure.

So I had a really hard interview to get into

Disney. My old college roommate was a recruiter there, and I was

living in Massachusetts, couldn't stand the weather.

Called him up. Said, Hey, do you have anything for me? And he

said, Sure, come on down. So that was the peasy. Yeah, it's

not gonna happen to anybody today. I can pretty much

guarantee that you

gotta like that your college roommate joins a

fortune 100 company.

Yeah, it worked. So I went. I worked for Disney

for a little over 11 years, primarily in their resorts and

hospitality divisions, and was on the opening team and design

team for a couple of their attractions. And really found

the secret sauce to Disney, aside from all the smiling

people and the characters and everything, is that the whole

place runs on systems and processes, and they have a

system and process for everything. I mean, you want to

change a bus tire, they got a process for it carry a tray in a

restaurant. And what I found out was that if you follow the

systems, it actually gives your brain more capacity to go and do

all the nice things that Disney is known for. So your job

actually becomes kind of like muscle memory and rote and

everything, and you now have time to pick up the trash and do

autographs and take pictures, because you know your system so

well, so it gives them that

works for every business, right? Oh, yeah, it

does. We've developed SOP standard operating procedures at

10 golden rules, and we've refined them over 22 years, and

when we do a good job. Up training what our employees, and

they know exactly what to do. And if we find a better way to

do it, we rewrite the SOP, yep. So if it's something like a

client comes to us and says, Oh, we're opening a new location,

and we need to get a new Google Maps or Google business profile,

we have a checklist. It's in our software. We can assign it to

three different people. It's going to get done the same way.

And if somebody makes a mistake, we could take them back through

the training and take them back through the checklist. It's the

secret of any good business. But I guess that's the secret sauce

behind the

Magic Kingdom. I'm always amazed at how many people

don't have a system. And every time it's by the seat of your

pants, get it done. Sure you get it done. But boy, could it have

been a better experience because you're having to think about

everything. So I mean, you mentioned checklists, 100%

airline pilots, they got a checklist before the plane takes

off. It's universal. Here in Maryland, I own three home

service businesses, and each one of those has systems and

processes in place to keep it running, marketing systems,

operation systems, experience systems, and without them, I

wouldn't be able to be doing this interview today, because

systems give me freedom to come and go as I choose from that set

of businesses, because I have a general manager in charge and I

don't have to be in there every day. Actually do about 90

minutes a week in those three businesses.

That's awesome. I love it. So Vance and I

brainstormed a little bit before this, and we worked off his book

and we created five ways that personal injury firms can have

practical takeaways from Disney magic to running your law firm,

the first one is create a client journey map with Disney level

touch points. And why don't you expand on that

Sure thing? And it's not sexy, certainly, and it

will take a little bit of time, but it is vital to the entire

process of creating experiences for your clients. So what you

want to do is map out every single point where a client

touches your business, where you have an interaction. Maybe the

first one is you answer the telephone, great. So you put

that in block number one, and then you go on to say, how do

you answer the telephone? And then second step might be to

have an appointment in your office. Okay, great, that's from

your point of view. But what about from the customer's point

of view between phone call and office visit, there's a period

of time they're waiting. So that second step is really the

customer waits. And what can we do within that wait period to

help further the sale and make sure that they're going to come

to the first meeting. One of my clients is a financial advisor.

One of the problems she had getting people to the initial

meeting was nobody could find her. She was in this big office

building 50 tenants, and people were getting lost and granted,

the building had really bad signage. So what she did was

create a video. She got one of her advisors, got in the car

with a camera, drove all the way into the parking lot, parked in

the spot that they were supposed to be parking in, got out,

walked them up through the lobby, show them how to press

the up button on the elevator, tell them which button to push

to get on the right floor, and then walk them all the way

around to the office. So they had a what we call a road bump

or friction in the process, and by doing this video, they

completely eliminated that. And they send that out actually

three times between the phone call and the meeting, and making

sure that getting lost is not one of the reasons that somebody

doesn't show up to the meeting. And I think one of the things

too, is the in office experience. What does that look

like, and is it congruent with the fees that you're charging.

When I first met this client, she had somebody had asked me,

you know, would you like cup of coffee? I said, Sure, and they

come out with a little four ounce Styrofoam Dixie cup of

coffee and a little package of fake creamer. And I was like,

well, this isn't really congruent with this beautiful

office and the high fees that they charge. So we went and we

created a experience out of welcoming them to the office. So

the receptionist will come out and she'll present the prospect

with a menu. And on one side are six different bottles of water,

three, still, three sparkling. On the other side of the menu

are all the coffee drinks that they can make for you, and

everybody in the office is trained on how to make the

coffee drinks, and so you have to script the entire thing when

you've got them coming in.

I love it, and we've all been to maybe one

office like that in our lifetimes. And it's subtle, and

you probably don't realize that at. Time, but you probably

bought from that company because it created immediate trust. So

you explained when I took the notes, you said, why this works,

because predictability reduces anxiety, a well designed journey

increases retention and five star reviews, 100% All right.

Well, next up is install it on stage backstage. Intake culture,

Yep, yeah.

100% so in Disney terms, on stage is where all the

guest activity happens. They go to their hotel rooms, they're in

the theme parks, driving around on the monorails. Backstage is

all the stuff you don't see, the trash getting taken out, the

deliveries being made, employees taking breaks, and things like

that. And in our practices, we have to do that as well, and

separate our on stage and our off stage, because every detail

in your business is either enhancing or detracting from the

experience. There is no middle ground. So if you got dusty

house plants, well, that's detracting from the experience.

If Marge at the front desk likes extra onions on her subway sub,

and you let her eat at the front desk, that's what your reception

area is going to smell like. So you have to really look at where

people are doing things your employees. So do you have a

separate break room? And then you also want to make sure that

your employees are set for success. How do they look when

they walk in? What do they do when a customer walks in? Do

they just kind of sit there and wait for the prospect to walk

up? Or do they stand up and they're in a nice, crisp

uniform, or at least professional dress, and saying,

Hey, welcome to the firm. The attorney will be right with you.

Can I get you something to drink? And here's our menu. You

have things that flow. I mean, these are workflows. These are

different ways to keep things going, and it's a system. And so

you do need scripts. They're vital. I mean, there's no movie

ever made in the world that didn't have a script attached to

it, and without one, the show won't go on. And you can not

deviate from the script, but you can certainly enhance the script

with your personality. So it's not like your employees are all

robots or anything like that. But here's the script, and okay,

you've got a little bit of sarcastic side to you. If you

want to use a little bit of sarcasm, fine, great. That's who

you are. That's certainly not a problem. But when you eliminate

the inconsistency and when you eliminate the things that are

not congruent, you're boosting client trust. You're eliminating

what I call the sales prevention department, or the service

prevention department, and you really just have everybody

singing off the same page, and that's how Disney does it. I

mean, they got 85,000 employees at Disney, at least in Orlando,

and if they can get 85,000 to do it, I think we can get our 10

person office to do it.

So you create scripts, develop performance

standards. They have daily huddles at Disney, and a lot of

business operating systems, you have daily huddles or Eos, we

have our weekly l 10 meeting. And you said, why it works? It

creates consistency, increases conversion and boost clients

trust,

yeah, 100% and the daily huddles are vital. It's

not a meeting by any stretch. So nobody sits down. There's no big

agenda. It's a five minute. Hey, here are the clients who are

coming in. Here are the prospects who are coming in.

Let's be ready for them. You know, we're expecting X, Y and Z

people to visit the office, so everybody knows what's going on.

So yeah, those daily beginning of the day. Huddles are vital to

the success.

Yeah, when we were on this private VIP tour,

we arrived at one of the buildings and there was two

bright, cheery employees outside. The bus drivers were

our guides, the van drivers. But yet these two bright, cheery

young employees had water for us, snacks. They were sort of

debriefing us on the ride we were going on, and they were

clearly briefed in advance. Here's the group, here's when

they're coming, here's their interests, here's what the pace

they're trying to go on, and how many rides like they were as

well briefed as our VIP tour guides were. That's two. Number

three, operationalize your core standards,

yeah, and this is really about who you are and how

you're going to do business. And this is a guide post for your

employees, and it's also something that will. Really

settle your prospect or your clients minds. And Disney has

five standards, safety, courtesy, inclusion, show, and

the last one is efficiency. And they're in order of importance,

because let's take the first one is safety for Disney, if it's

not a safe environment, people are not going to have fun.

People that don't have fun, they don't spend money. So Disney

knows it has to provide a safe place for everyone, and not just

ride safety. But I mean, if you've been through a Disney

park lately and you're outside of one of the attractions, they

have these enormous parking lots for strollers, and there's 100

strollers in the parking lot with cameras and purses and

everything hanging on. I mean, their worldly possessions are on

that stroller, and they just leave it in the little parking

lot where anybody could walk up to it. That's feeling safe. I

mean, you would never do that in midtown Manhattan. So that's

giving them a sense of feeling safe, and they'll be able to

enjoy themselves even more.

Yeah, the opposite of that, someone was

just talking about, they were at an event at a stadium, and they

said, This is a beautiful new stadium, but at the corners, it

got really compressed, and people started freaking out

because there was a big event there and a full crowd. So, I

mean, I don't remember a single moment even in those lines the

Disney when you get to a section where there's a lot of people,

there's a video. You're watching the video, it's teasing you a

little bit about what's coming up in the ride. Every little

inch of the experience is safe, but it's also like entertaining

you, even if you're waiting in line. Yeah, and

I think that's one of the things that we talked

about it with the customer journey, is you wait at Disney.

I mean, that's just the thing you do there. But they've

managed to figure out a way to make it not feel so bad. So they

have what they call line entertainment, where they

entertain you in line, as you said, with videos, interactive

stuff. So they can't compress time, but they can certainly

make it go by a little faster for you, and so we need to do

that in our firms as well. Is to entertain our clients while

they're waiting for stuff, waiting for a proposal, waiting

for a judge, waiting for whatever. It keeps that

emotional connection going between the attorney and and the

client. And I think really also the having your standards lets

your employees know here's how we make decisions, because it

eliminates excuses, and everybody knows that safety and

compliance is our number one standard. That's a like I said,

that's the guidepost for your employees, and that's the

message you're delivering to your customers or clients.

Yeah, that's a great point. You just said, they

make decisions through those filters, and we run on Eos, the

Entrepreneurial Operating System, and they teach us that

we developed our four core values. And then we make

decisions through the core values. There's a method in

determining whether an employee is the right person and right

seat, and do they align with the core values. It's a part of our

hiring now we go through the core values with prospects and

say, Hey, this is what our company values itself on, prides

itself on. These are the guideposts that our employees

work to. If this isn't a fit for you, you're not going to be a

fit for the company. And I've had a few people just like send

me a polite email after the first interview to say, and I

just don't think this is going to be a fit for me. All right.

Number four, at magical moments that clients brag about, yeah.

So in other words, you need to be tellable. And

this is your word of mouth marketing, which is probably the

most powerful out there. You can't buy this kind of exposure.

And in order to be tellable, really, at the end of any

interaction with you, you want your client going out to the

world and saying, oh my god, you'll never guess what happened

at the attorney's office today. Because nobody has that

conversation when they go home and maybe they just got their

oil change they sit down at dinner with the family. Hey,

honey, you'll never guess what happened at the oil change

today. That conversation didn't happen because it's boring, it's

mundane, and there was no surprise or magical moment to

any of it. Now, if you're able to create one of those in your

office now, you give something for your clients to talk about.

I mean, they're going to talk. We might as well give them the

script of what we want them saying about us and where we

want to really connect with them. Is that first moment. I

call it moment zero. It's like that first seven seconds where

somebody is interacting with your office, where they are

making the. Decision whether they're going to move forward or

not with you. We all get that kind of that gut feeling like,

Okay, this sounds right for me, or the opposite. It's like,

yeah, no, I don't. I'm just I'm good. Thank you. And there's

lots of ways you can create these emotional connections, and

I'm not saying in a woo, woo way, but if you can get a client

emotionally connected to your firm. They're somebody who's

going to become an evangelist. They're going to become a raving

fan for you and sing your praises to all of their friends

and neighbors. Like I said, if you're doing a Zoom meeting, one

of the things I do is I send coffee in the mail to somebody

before the meeting, so that they can have a cup of coffee, and we

can have a virtual cup of coffee together, and they actually have

the coffee. Or you can send them a Door Dash. Maybe we're having

a lunch meeting and you're 1000 miles apart. Great, send them

Door Dash. And hey, lunch is coming up to your office. We're

going to be able to have a nice lunch meeting. The biggest thing

that a couple of my clients do are, hey, we just settled the

case, or we just won the case, and they have a giant

celebration in the office a lot of people. They might be single,

they might not have a lot of friends, or if they're elderly,

maybe their friends have died, and for somebody to throw them a

party is just that's continuing that emotional connection and

giving them something to talk about, but it is just going to

sit with them forever. Oh, my God, my lawyer threw me a party.

I mean, how many times do you hear that being said?

And by the way, you can film it and send them

the link, and then they're going to share it with a bunch of

their friends.

Oh, god, yeah, yeah. 100%

create emotional attachment and referrals without

even asking. I love it, yep, all right. Number five build systems

that guarantee consistency, not heroics.

Yeah, it is the little things that seemingly

screw up businesses. And it's not just one thing, you know. So

I mean, if you go and you have an experience at a restaurant,

let's say, and the French fries are cold, and then you ask for a

new French fries, and they bring it out, okay? So that was just

one little thing, and if that's the only thing that happened the

entire meal, you probably forget about it. And they were nice,

and they brought fresh fries out so you were satisfied. But if

the server came out, and maybe they weren't exactly pleasant,

they brought you the wrong drink order, you asked for dressing on

the side for your salad, and they slapped the dressing on top

of it. And detail after detail after detail gets missed. That

stuff compounds. And now at the end of the meal, you're just

pissed off, you're ready to leave the restaurant. Give me

the check I want to get out of here. And if you have a system

that takes care of all of those little points, you're going to

guarantee consistency, and you're going to guarantee an

incredible experience. While it's not heroics, you are making

your employees look like heroes. Because, I mean, the best meal

for me is for me not to even notice the server when they come

around. I mean, they just know exactly the right timing to

refill my wine glass. They know exactly the right timing to

clear the plates or ask for the dessert order. Those are the

best meals that I have. We do this in our offices, again,

having checklists, having the system to put it together. It

gives you a document for training, and now it also gives

you a document for reviews. So instead of comparing Sally to

Steve, you know, Hey, Steve, does it this way, you might want

to copy that. No, it's now comparing Sally to the

standards. Hey, Sally, you know, you're doing about 90% of

everything we have in the standards. You're doing a great

job. Here's where you can improve. So now your checklist

now your SOPs now have a second function, which is great. How do

we measure our employees performance? And if you are not

the person that is doing this stuff, maybe you're the top dog,

and you don't really get a chance to do these checklists

and things like that, you need to at least check once in a

while and do a quality assurance check. I do this with my

businesses. Once a month, I'll drive to job sites and make sure

everything is going the way I expect it to. And when you have

systems now, it's so much easier to grow because you the system

doesn't change. It's just you got more people working in the

system, it becomes your training tool. So the systems and

processes have so many different things that you can use in your

practice that it's silly not to have them, not to mention it

adds a significant multiple to the value of your company if you

have systems and. Place, and last number I heard was anywhere

between 1.5 and 2.5x the value of the business added just

because you have documented systems. So for any other reason

now, when you go to sell your practice is more valuable,

awesome.

Quick review five inspired strategies to disneyfy

your law firm. Number one is to create a client journey map with

Disney level touch points. And I love the example where you

actually created a video for someone to get into the office,

and the nice things you did, like the coffees and the menus

at the office. Number two, install an on stage backstage

intake culture, where you have the Disney training and

consistency. Number three, operationalize your core

standards. Number four, add magical moments that clients

brag about. I love your idea of the big celebration at the check

signing or the case settlement. Another one that every a lot of

people do really well is send a shock and awe box when a new

client signs, make them feel immediately part of the family.

And number five, build systems that guarantee consistency, not

heroics. And that's kind of like a theme that runs through all of

them, is if you develop systems, you train on the systems, if

there's a hiccup, you retrain on the systems, you really deliver

that consistent what I call five star operations, or five star

concierge level of service that gets you the five star Google

reviews. And that's not really optional these days. So it's

like stealing from Disney to make it work in your law firm.

Vance, anything you want to add or sum up.

No, we did drop some nuggets, like we said we

would. The last thing I would say is pick one and implement

it, because you're not going to make any progress. You're not

going to get from where you are to where you want to be unless

you implement something. So pick one thing you heard today or

from somewhere else and try it and see what happens.

Implementation is the name of the game.

That's awesome, as all of our podcast guests

have done for 12 or 13 years. You're going to get a chance to

answer our short one liners. All right. Now the first one is,

what apps or techniques do you use for personal productivity?

Sure.

First one is an app. It's called Boomerang,

works in your email, and it's great for managing your inbox. I

won't get into the weeds on how it is, but I'm not a tech guy,

and I can use it, and it works great. The other one is very non

digital, and I have my little egg timer here, and I use the

Pomodoro effect, so I set my egg timer for 50 minutes, and I have

no ringy dinghies in the office. Everything's shut down, and I

focus on one task for 50 minutes straight. The little bell goes

off, and I take a 10 minute break, walk the dog, etc. I get

more done in that 50 minute time period than how do you write so

much? I said, well, because I just focus. I don't have the

phone ringing. There's no deeper going off, and I'm focused on

what I'm supposed to do. And I do like, three or four of those

Pomodoro sessions every day.

Yeah, I'm less disciplined than you. I can do

20 and 10, but I've had some of the greatest successes in my

life using that method. So yeah, kudos. Do you have a personal

wellness or fitness routine?

Yep, I gave up caffeine. Probably the best

thing I've done, not only for my metabolism, but for my head, and

been 12 years now without that. And the fitness part, you have

to one. You have to feed your body the right stuff if you're

going to feed it garbage. So I we don't eat fast food in the

house, processed sugars and things like that. And then I'm,

I am a stair master guru, and I'll do 150 200 flights every

day, and that just get I wake up at 430 same time every day,

every day, whether it's a weekend or not, go to bed at the

same time. What time do you go to bed? If you get up at 430 I'm

usually in bed by 839, o'clock.

Pretty good, pretty good. What are your best

business books?

Sure, the one I've reread a few times is

unreasonable hospitality by the guys, yeah, that's restaurant

tour in New York. Phenomenal book. And then there's another

book by Stu heineke called How to Get a meeting with anyone.

And it's all about really using shock and awe boxes or packages

or strange stuff through the mail to get in front of anybody

you need to get in front of. So highly recommend that book.

That's great. Yeah, I'm reading unreasonable

hospitality. Actually, I think we got it when we were at

Disney. I wouldn't be surprised. Yeah, I don't know if it was

from Disney or from the our group and how to get a meeting

with with anybody. I think that one's Next up on my to do list.

That's timing, blogs, podcasts and YouTube's What do you

subscribe to? Do, and when it hits your feed, you stop

everything, and you

I am more analog here than probably most people.

I don't know if that's showing my age or not, but I subscribe

to real paper newsletters I can't sit and why

those are for our younger What's that? What do you

explain? What that's

this thing, it comes in the mail, and this guy

in a blue outfit delivers it to you right to your front door.

But I get the Dan Kennedy letter, which is brilliant,

letter on marketing and business. I have the email

players newsletter from Ben settle, who is a master at email

marketing, which is still working these days, even though

some people say it's not. And then I have an eclectic

subscription to magazines, everything from the NRA to the

Atlantic to, I mean, my postman must think I'm like, civil or

something, because I've got left wing stuff, right wing stuff,

center stuff, all coming in the mailbox at one time.

So then nobody knows how to nail you down.

Who's your NFL or sports team?

Philadelphia? Eagles fly. Eagles fly.

There you go. Flyers too. Or just

not much of a hockey fan, but certainly the

Phillies, they kind of blew it this year. But I think the

Eagles are going to I don't know if we'll make it to the Super

Bowl, but we'll definitely make it to conference champs.

And what's a great introduction for you? If

somebody's thinking, Man, my my friend, could use vets, who's

the perfect person to send your way?

So they're really people that are trying to stand

out from their competitors, and they just don't know how so

highly commoditized businesses. I work a lot in the financial

space, so Wealth Advisors, financial advisors, and I do a

lot of work with attorneys, primarily in the estate

planning, personal injury are really the two areas that

we'll find. A few of those from our audience, and

if I want to introduce them, where can I get in touch with

you?

Sure. So LinkedIn is great. Vance Morris, I think

I'm the only one there. Otherwise, I also have a special

gift for everybody. It's called 52 ways to wow your customer

without breaking the bank. So you got one wow for every week

of the year. So if you're not feeling creative, I've done all

the hard work for you. All you gotta do is pick one and

implement it. And you can find that at Wow. 52 ways.com Wow.

52 waves.com. That sounds like it's worth the

click. I think this was a lot of fun. Thank you so much.

I appreciate you having me on Jay. Thank you.