Shownotes
Have you been unable to pay yourself well and consistently, and now you're feeling a little bit resentful of your business?
Nagina, one of our longtime bookkeeping clients, was experiencing this too. Before working with us, she was frantic about money and making over 6-figures but only taking home 30%.
As an online health coach, wife, mother of two, as well as a working full-time corporate job, she didn't want to run the risk of not being able to have adequate take home pay in her business.
Since working with Lovely Financials, Nagina went from consistently sitting at a 30% profit margin to sustaining 70% consistently. This has allowed her to pay herself six figures, keep excess cash on hand in her business, and max out her retirement to $66,000 for the year.
In this episode, you'll learn how Nagina was able to use her financial reports to increase her profits and revenue and develop the skill of directing her income to work smarter for her.
Plus, she shares the money mindset blocks she had to work through to make it happen.
04:25 — Uncovering why Nagina was making more than 6 figures but only bringing home 30%
11:08 — The financial trends in spending and earning that helped Nagina make decisions that increased profit
21:58 — How the mindset, "I have to work so hard to make money" affected Nagina's growth in her first few years and how she worked through it to scale
29:35 — How raising prices shifted Nagina into a feminine relationship with money and changed her mindset
34:08 — From keeping only 30% to now keeping 70% of every dollar she earned
38:13 — Not investing for retirement is choosing to give up millions of dollars
45:28 — How consistent owner's pay has changed Nagina's lifestyle
👋 CONNECT WITH NAGINA ABDULLAH (SHE/HER)
Nagina Abdullah is a weight-loss coach for women in midlife and founder of the website MasalaBody.com. She teaches women to boost their metabolism especially when what worked before no longer works. She focuses on natural formulas to combine and time metabolism-boosting foods to reduce belly fat and overall weight gain in midlife. Nagina has a degree in Molecular and Cell Biology from UC Berkeley and has helped over 1,500 midlife women successfully lose weight and create a lifestyle change.
Nagina shares her "Sweet Spice Cheat Sheet" with the spice that is in your kitchen cabinet! It helps to lower blood sugar and curb sugar cravings. The cheat sheet includes:
- 3 health benefits of using this spice
- 5 ways to use it in your day
- An easy recipe using this spice
https://masalabody.com/SweetSpicePDF/
🎉Enter the Harmonious Wealth Hour Giveaway!
3 people will win a 1:1 Harmonious Wealth Hour call where we will identify your biggest financial goal for the next 12 months and create a plan for you to achieve it!
- Subscribe to Harmonious Wealth on YouTube and your favorite podcast app
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- Take a screenshot of the review and submit in the Review Form here so we can email you if you win
You have until Thursday, April 25th to enter and we'll select three winners, who will be notified by email!
💸Register for the Free Webinar: Your Revenue Goals Don't Matter If You Don't Have the Lifestyle and Legacy Plan to Show for It
lovelyfinancials.com/openhouse
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Transcripts
Are you struggling with minimal profits in your business?
Speaker:Have you been unable to pay yourself well and consistently, and now you're feeling
Speaker:a little bit resentful of your business?
Speaker:Well, Nagina, one of our longtime bookkeeping clients,
Speaker:was experiencing this too.
Speaker:Before working with us, she was stressed out about money.
Speaker:As an online health coach, wife, mother of two, as well as working
Speaker:full time and corporate, she didn't want to run the risk of not being
Speaker:able to have adequate take home pay.
Speaker:She thought making money in your business was extremely hard.
Speaker:She didn't think that she was a type at first to be able to
Speaker:get the money that she desired.
Speaker:She was able to make money, but unsure how to keep it.
Speaker:Since working with us, Nagina has been able to make extremely profitable
Speaker:decisions based on her money story.
Speaker:She went from consistently sitting at 30 percent profit margin to
Speaker:sustaining 70% consistently so that she's able to pay herself well in six
Speaker:figures, able to have excess cash on hand, and she's able to max out her
Speaker:retirement to 66, 000 for the year.
Speaker:In this episode you'll learn the journey Nagina and I went on to improve her
Speaker:finances along with the mindset shifts she made to have success in her business.
Speaker:Stay tuned.
Speaker:This is the Harmonious Wealth Podcast, where we're breaking online business
Speaker:owners free from chasing every next revenue milestone and instead prioritizing
Speaker:lifestyle and legacy goals so you can finally have the personal wealth
Speaker:to show for your business success.
Speaker:I'm your host, Iyanna Vaughn, fractional CFO and bookkeeper here to guide you.
Speaker:Now let's start building your financial legacy.
Speaker:Hello, welcome to another episode of the Harmonious Wealth Podcast.
Speaker:I have a very, very special guest, Nagina Abdullah.
Speaker:She is an online weight loss coach, helping ambitious women
Speaker:across the world get snatched.
Speaker:Oh, I just like to say that because when I read your your email newsletter and
Speaker:you were coming from vacation with your family, I'm like, she looks Amazing.
Speaker:And the fact that you've been helping your clients do that for years, like to
Speaker:see how you've been helping your clients transform and then also how long we've
Speaker:been working together has been so cool.
Speaker:So Nagina, thank you again for coming on.
Speaker:Do you mind telling a little bit about yourself?
Speaker:Yes, Ayana, I'm just so excited for this conversation because we've really
Speaker:been through so many things from my business, from, you know, ups and downs
Speaker:and massive, massive transformation.
Speaker:So we're going to really talk about a lot of that.
Speaker:So I'm Nagina Abdullah.
Speaker:I am a weight loss coach for women in midlife and busy women who really don't
Speaker:have a lot of time to go on diets and to lose and gain the same 15 to 20
Speaker:pounds for the rest of their lives.
Speaker:I create a lifestyle for women.
Speaker:I started with one on one coaching, evolved into group coaching in
Speaker:a hybrid manner where there's some online material as well as
Speaker:some some, some actual coaching.
Speaker:And then I also have a few online products and part of my journey has been kind
Speaker:of going back and forth, determining what I'm selling, how I'm selling it,
Speaker:and, what's most profitable, but also most importantly, what is, what is
Speaker:getting the best results for my clients?
Speaker:And I always have them in mind.
Speaker:But always want to, I also want to filter that and, and kind of balance that with
Speaker:what I'm capable of giving and the energy and the, and, and avoiding burnout.
Speaker:So we've worked on that a lot.
Speaker:That is so good because it's like a lot of times when we help women or
Speaker:whoever we serve with our superpower, we don't use it on ourselves.
Speaker:So it's like good to kind of have that, that person with you to help you
Speaker:say, okay, how can we also implement some of these strategies that you
Speaker:help your clients on for yourself too?
Speaker:So that that's good.
Speaker:Yes, thanks.
Speaker:And also, Cher, I'm a mom of two.
Speaker:I now have a 14 year old boy and a 13 year old girl, so they've been on this journey.
Speaker:They were, you know, around seven, six when we started working together.
Speaker:And so, you know, a lot of my why has been to spend more time with them and
Speaker:to get more quality time with them, to have a safe and fun space for us to build
Speaker:memories in and to create adventures so that I can look back at this time.
Speaker:And so that's been a real driver for me to have my business and
Speaker:to do it with my passion, which is helping women get healthier.
Speaker:Yes, that is so good.
Speaker:That is so good.
Speaker:So Nagina's here because she went from wanting to have her take home pay,
Speaker:replace her full time business to now she's able to sustain 70 percent profit
Speaker:margin in her business while being able to pay herself six figures and have
Speaker:an additional to save for retirement.
Speaker:I would love to kind of walk through the process of how your
Speaker:money mindset has changed, like the journey that we've been on together.
Speaker:We've been working with each other for, for quite some time, so we'll get to that.
Speaker:But can you talk to us a little bit about where you were when we first started
Speaker:as far as like how you felt with your business and also your full time income?
Speaker:Yes, so I was at a place where I was working a full time job,
Speaker:and I'd been working a full time job for the first five, to six
Speaker:or seven years of my business.
Speaker:And, you know, a lot of people told me you should quit your full
Speaker:time job and you should go all in.
Speaker:And I just wasn't able to do that because I actually, I have
Speaker:to pay bills in my household.
Speaker:And so I can't risk not having that money and it wasn't an option for me
Speaker:to just like leave and just follow my, my heart, you know, I wanted
Speaker:to, but I knew the smarter way to do that was to follow my heart and
Speaker:to build this business on the side.
Speaker:And then once it was at a place where it was consistent, then I could leave my job.
Speaker:And guess what?
Speaker:This took longer than I thought.
Speaker:And the whole time that I was building it on the side, I worked,
Speaker:I worked like almost two jobs pretty much, but guess what?
Speaker:I was never stressed that I didn't have enough money.
Speaker:And I know that that was what allowed me to have, to give the best service,
Speaker:to always focus on creating the best programs instead of trying to sell
Speaker:things quickly, just to make money.
Speaker:So I know that my stress levels were so much lower and it took me longer,
Speaker:but it worked out and I was much safer.
Speaker:And also, you know, one other thing to mention now that I'm so many
Speaker:years after is that I was always contributing to my retirement.
Speaker:When I was in my corporate job, and then when I became full time in my business,
Speaker:I still continued as much as I could.
Speaker:And then it grew significantly after that.
Speaker:But looking back, it would have been a huge disservice to myself
Speaker:to have not saved in those years.
Speaker:I would have put myself behind.
Speaker:And so, you know, building it on the side was work, but it paid off.
Speaker:And so when we first started working together, I was at a place where I didn't
Speaker:really know where my money was going.
Speaker:I had started to learn how to make money.
Speaker:I had started to sell my online programs.
Speaker:At that point, I had a one on one program, one on one coaching, and then I also had
Speaker:an online program, which was an eight week product called Spice Yourself Skinny.
Speaker:And I really wanted to develop my, my online program.
Speaker:So I didn't have to do one on one coaching as much.
Speaker:So, but I was making, you know, just over six figures when
Speaker:we started working together.
Speaker:And at that point I was like, okay, this is real.
Speaker:Like, this could be real.
Speaker:If I got to this point.
Speaker:I could get to seven figures.
Speaker:That's the way I think, you know, I'm like, I don't know what's,
Speaker:it's not gonna happen tomorrow, but like something's going right.
Speaker:So let me do this and let me get some financial controls.
Speaker:And so I have to tell you, Iyanna the best step that I took back when
Speaker:we started working together, which was like 2016 was to hire you.
Speaker:Because it made things so crystal clear about what was
Speaker:working and what wasn't working.
Speaker:And we're going to talk about those tweaks and changes that
Speaker:became like black and white.
Speaker:When I looked at my financial statements that you gave me.
Speaker:So yeah, where I was, where I was then is that I was struggling
Speaker:with like, how do I grow this?
Speaker:And though I was making over six figures, let's be very clear.
Speaker:I was bringing home only 30 percent of that.
Speaker:And yes, that was a great bump to my corporate income and to paying off some
Speaker:debt and, and doing a couple of things that we wouldn't have been able to
Speaker:do, but I could not live off of that.
Speaker:And so that's where I was.
Speaker:That's where I thought, let me.
Speaker:Take my business seriously.
Speaker:Like, let me take it seriously.
Speaker:Let me hire someone that can look at my finances and give me reports because
Speaker:I felt confused about where my money was going and what was happening.
Speaker:And so that's where I was then.
Speaker:I didn't know what was making me money.
Speaker:I didn't know why I was making over six figures, but I was bringing, I wasn't
Speaker:really able to like fund my life.
Speaker:So I needed to figure that out.
Speaker:Mm hmm.
Speaker:That is so cool.
Speaker:I look back at when we first talked, you, what, what's interesting
Speaker:is I pitched to work with you.
Speaker:So you were, I think you did like a post saying that you needed a bookkeeper
Speaker:and I had started my business that earlier that year and I've been
Speaker:working with bloggers at the time and I was just like, you know what?
Speaker:Let me, Let me pitch because I know what I'm doing.
Speaker:I know about working with online business owners, and we talked in late October,
Speaker:worked together starting in early November in 2016, and what we did was a
Speaker:bookkeeping cleanup project, and it was getting you caught up for the full year
Speaker:so that we can see what you're doing.
Speaker:We can assess your trends and see how you've been transpired, how everything
Speaker:transpired for the year, starting in January up until up until October.
Speaker:So that way, like you said, you were able to kind of see exactly what was going on.
Speaker:One thing that I love that you did.
Speaker:Like you said, you made sure that you took the time to really understand
Speaker:what was working for your audience, for people that you were serving.
Speaker:And you were able to of course, You want to grow your business,
Speaker:but you didn't try on a whim.
Speaker:You were like, okay, I'm going to keep testing.
Speaker:I'm going to keep seeing like what program works the best.
Speaker:What are the investments that I need to make to improve my business are really
Speaker:it's really inspiring to see how you've been so consistent, so patient with your
Speaker:business and seeing where you are right now, like every time I look at like
Speaker:all of our clients reports and I look at just, I'm like, Oh, I'm so excited.
Speaker:I do that with everyone, but like every client has a special place
Speaker:in my heart and you do as well.
Speaker:So, so that's been fun.
Speaker:Yes, thank you.
Speaker:Thank you.
Speaker:What do you think was affecting your ability to pay yourself consistently?
Speaker:You know, what the thing is in the online world, the thing that
Speaker:everybody talks about is revenue.
Speaker:How much did you bring in?
Speaker:Did you make six figures.
Speaker:Every, every year I would pray.
Speaker:This will be the year I'll make six figures for multiple years.
Speaker:And then when it happened, it was amazing that my first year making six
Speaker:figures, I think was like 2015, right before I started working with you.
Speaker:And you know, that was what I brought in.
Speaker:Like I said, not what I brought home, which is key.
Speaker:Nobody talks about profits.
Speaker:Profit is actually all we should care about.
Speaker:Okay.
Speaker:Yes, you do need to have a high, a certain revenue to bring in a certain amount of
Speaker:money, but profit is extremely important.
Speaker:So what I found was that I was spending a lot and I was trying to
Speaker:figure out how to get more business.
Speaker:So it wasn't like I was wasting my money on, you know, buying personal items.
Speaker:I was actually, investing in figuring out, okay, should I do Facebook ads?
Speaker:Should I do?
Speaker:Some other kinds of ads, like should I invest in copywriting courses?
Speaker:I was taking coaching courses.
Speaker:I think probably a lot of other entrepreneurs can probably identify
Speaker:with me that there's so many things out there that you feel
Speaker:like you need all of these things.
Speaker:And so what was happening is it was just adding up.
Speaker:And it was taking from my profit.
Speaker:And so, so that's kind of like what I, what I saw was happening.
Speaker:But then I also realized that my pricing was not as high as it could be.
Speaker:And, and so, so, you know, really taking stock of both of these things
Speaker:was, was what started changing.
Speaker:So.
Speaker:There's one more element that I want to bring in, which is I mentioned,
Speaker:because I'm a mom of two who are in their school years, I truly wanted to
Speaker:have more time with them, which was my reason that I wanted to leave my
Speaker:corporate job, but I also wanted to do work that was more meaningful to me.
Speaker:I also wanted to be able to build a model that was not taking up all of my time.
Speaker:And so I had to figure out how to create that.
Speaker:And so that's why when I first started I did coaching so that I could learn how
Speaker:to, you know, I could, it was a really great way to put myself through learning.
Speaker:Like I learned my different, my clients, I learned what was
Speaker:creating their weight loss for them.
Speaker:What were the roadblocks?
Speaker:Because after I lost weight in the way that I started this was that I lost, I
Speaker:personally lost 40 pounds after a lifetime of struggling with sugar cravings.
Speaker:I actually had tried every single diet out there.
Speaker:I never knew what to do that would actually keep the weight off.
Speaker:And I thought about my, I thought about food.
Speaker:I thought about my weight all day long.
Speaker:And I actually stopped me from doing certain things like going places or
Speaker:wearing clothes that I wanted to, or feeling confident about myself.
Speaker:And so after I had my kids, I found out through research, scientific research,
Speaker:I found out there was foods that you could add to your diet to increase your
Speaker:metabolism and to really create a quick fat loss, but that was sustainable.
Speaker:And so when I found this, I was like, Oh my God, I've worked my
Speaker:whole life to try to do this.
Speaker:It was a major pain for me.
Speaker:I never felt confident in my body.
Speaker:And so once I started feeling this freedom I wanted to share it with so many people.
Speaker:And so I realized that was my passion and I only realized that until
Speaker:after I had my children and I lost the weight and everyone that I knew
Speaker:kept asking me, what did you do?
Speaker:How did you do this?
Speaker:That's how I created my online business.
Speaker:So I wanted to be able to share this.
Speaker:It was truly my passion.
Speaker:And you know, I'm never sick of talking about it because I love talking
Speaker:about how to help women lose weight.
Speaker:Cause it changed my life when I lost 40 pounds and I lost that in nine
Speaker:months, and it's been over 12 years now that I've kept that weight off.
Speaker:So, so, you know, it's really been life changing for me.
Speaker:And so what I was doing at that point was that I needed to learn through coaching.
Speaker:I knew what worked for me.
Speaker:But I needed to find out what worked for other women.
Speaker:And so by coaching people one on one, I learned so much.
Speaker:And then I really wanted to apply that and create a group online program
Speaker:so that I wouldn't necessarily coach women one by one, but I would put all
Speaker:of that learning into a group program.
Speaker:And so I did create that online course.
Speaker:And so that was with you during that year.
Speaker:I actually launched my online course, Spice Yourself Skinny.
Speaker:It's an eight week course that's all online modules.
Speaker:And I've gotten.
Speaker:Amazing transformations for women from that.
Speaker:But what happened is so I, I launched it in 2016.
Speaker:I was still doing my one on one coaching, and then I started ramping
Speaker:down my coaching in 2017 and started increasing my sales of my online course.
Speaker:And guess what happened?
Speaker:I had seen all these people online who did this same model and like
Speaker:their, their revenue skyrocketed.
Speaker:That didn't happen for me.
Speaker:What happened for me is I actually went down in, in the, in the following year.
Speaker:Like I was right below six figures in my year after.
Speaker:And that's when I started looking at your financial reports and I started
Speaker:seeing, okay, what's happening.
Speaker:Like I need to sell more, I need to sell more.
Speaker:And so I started spending more money on trying to get more traffic.
Speaker:But then the following year I decided to start taking on more clients again.
Speaker:And that's where during that year, your reports really crystal, gave me
Speaker:crystal clear clarity on the fact that.
Speaker:Almost 50 percent of my income was coming from my one on one coaching.
Speaker:And so, and then there was the other 50 percent that was coming
Speaker:from my online sales, but I was doing so much work to get that.
Speaker:And the, the one on one was coming easier.
Speaker:And so that's where I really got a lot of clarity that I need to figure this out.
Speaker:How can I provide more one on one style coaching to more people
Speaker:without like burning out my calendar?
Speaker:And that's where I started deciding, okay, I'm going to deep dive and learn
Speaker:about how to create premium programs where I can sell at a higher price,
Speaker:but then I can create a group program.
Speaker:And so I decided to invest in that.
Speaker:And I thought it was a smart decision because I saw the reports
Speaker:that were showing me a lot of my money that was coming more easily.
Speaker:Was coming from some one on one clients where I was working so hard and I just
Speaker:wasn't able to grow my, my online courses.
Speaker:And so that's what I started doing.
Speaker:So I started making that change.
Speaker:And when I started making that change is when I was able to leave my corporate job.
Speaker:And so that one learning helped me so much.
Speaker:It took me two years though, cause I was experimenting with the online programs.
Speaker:And then I was looking at the results and I was adding in other programs,
Speaker:and then I needed to build out this other program, but it still happened.
Speaker:And so in 2020, I was able to leave my full time job and be free.
Speaker:Be fully free.
Speaker:It was amazing.
Speaker:It was amazing.
Speaker:And, you know, and so that was where I was able to say, okay, now I'm, now I'm
Speaker:making much more money in that year, my revenue significantly went up by
Speaker:maybe two times or three times as much as it was before and so that's where
Speaker:my next phase of my business starts, where, you know, at that moment, so many
Speaker:things happened, my revenue pretty much tripled my profitability was, was okay.
Speaker:But at that moment, I had been living in a two bedroom apartment
Speaker:with my family because we were working on staying within our means.
Speaker:But my children were getting bigger.
Speaker:They were ten and nine, and my son is pretty tall.
Speaker:So he, like, had, he, he needed room, and he didn't.
Speaker:He and his sister were like, it was not working out for
Speaker:them to share a room anymore.
Speaker:They wanted to have their friends over.
Speaker:We didn't have place for that.
Speaker:And so in that year I was able to bring in that, that, that significantly
Speaker:additional revenue from those learnings that I had been deep diving
Speaker:on and applying the learnings from.
Speaker:We were able to move from my two bedroom apartment with my husband,
Speaker:myself, and my two kids into a five bedroom home with a pool with the kids
Speaker:having their own room and me having my own office, which I'm in now.
Speaker:And instead of me working on my kitchen table, which I did
Speaker:for five, five to six years.
Speaker:So, you know, that was a life change, but it, It was a big
Speaker:change and it was amazing.
Speaker:And I thank God for it every day, you know, every day, because I still
Speaker:enjoy the space that I'm in so much, but it took seven years to get there.
Speaker:It took seven years, but it was like.
Speaker:Every year I was seeing more revenue come in.
Speaker:I was seeing the growth and I was learning what was working.
Speaker:And, you know, now it's like, Oh, okay.
Speaker:I already did that work now.
Speaker:Now I'm here where I am.
Speaker:Thank God I did something with all that time because I had more
Speaker:energy like 10 years ago, you know?
Speaker:So, so yeah, so that's kind of like where that second phase, you know,
Speaker:started changing and I was able to then focus on where I'm at now, which
Speaker:is scaling my business even further.
Speaker:Mmm.
Speaker:Oh my goodness.
Speaker:It really brought me back to memory lane.
Speaker:How with your reports, when you mentioned the clarity, we would
Speaker:really document every sales item.
Speaker:So like the sales, but every revenue stream.
Speaker:And it's really important for us to be so detailed, right?
Speaker:So that you can make decisions off of your numbers.
Speaker:So having the detail of the program, spice yourself skinny, and even down to
Speaker:the cycle so that you're understanding, like, how has this cycle performed?
Speaker:Like during a particular part of the year, or what are, how are we
Speaker:tying what you've been doing in marketing to hit those goals, right?
Speaker:And we, we, we would even do what I call class tracking, where we're tracking the
Speaker:revenue earned from that specific launch period and the expenses directly related
Speaker:to the launch period and then getting the profit on it so that you're understanding
Speaker:how profitable each launch was.
Speaker:And that was giving you like clarity, like, Hey, how can I clarity on how
Speaker:can I pivot if need be, or how can I keep the same things or the same
Speaker:tactics that I was using on this next launch to improve and improve.
Speaker:And like you were saying, you were mentioning how you thought because online.
Speaker:Business say that you have to have this program.
Speaker:You thought it was a program, but it was like, what if I do a hybrid and
Speaker:work with our clients more deeply while having a group experience
Speaker:that still taps into their needs?
Speaker:And I love that you were able to use the data, right?
Speaker:Be objective, but then humanize that approach by, by filling in
Speaker:the gap of what your clients need.
Speaker:So I did want to mention that too, of like the data, it's all in the data.
Speaker:It's
Speaker:It is really brings it out.
Speaker:And it's so true what you're saying, like we, we, cause I was trying lots
Speaker:of things, which many entrepreneurs do, which we should do when we're starting.
Speaker:What works, what doesn't work, what works, but then like, unless you
Speaker:analyze the results and actually, and actually see the numbers, like.
Speaker:You have to see the numbers on a report.
Speaker:It changed everything when I saw the numbers on the report and I saw how much
Speaker:revenue my coaching was bringing in.
Speaker:And I was like, okay, I want to say goodbye to this, but I can't say goodbye
Speaker:to it if I want to grow my business.
Speaker:And so let me find another solution to make this work.
Speaker:So absolutely looking at it, looking at in detail.
Speaker:And it makes it easy.
Speaker:Cause I think a lot of times, like.
Speaker:You know, we might think, Oh, I'll do this myself, but it's actually a
Speaker:full time job to do those reports.
Speaker:That's what it looks like to me.
Speaker:I know it would take me a long time to do it.
Speaker:So, so it was just systematic that I could look at it and learn and then apply.
Speaker:And the application is also sometimes like.
Speaker:These other things like you, now I have to go learn how to do a group program,
Speaker:you know, and learn all of those things so I can go, but I can go do that.
Speaker:Cause I have the foundation to say, all right, this makes sense.
Speaker:So I feel good about this investment now.
Speaker:mm-Hmm.
Speaker:. So I think it's great that when you look at your numbers, you're
Speaker:able to go from like an anxious or negative mindset to at least neutral.
Speaker:Reflecting back on how you've been growing your business, where whether you
Speaker:were having like anxiety, what money, or even just kind of like negative
Speaker:thoughts or even neutral, were there any money blocks that you've experienced
Speaker:going, like growing your business?
Speaker:Yes.
Speaker:Yes.
Speaker:Like I would always tell myself.
Speaker:This isn't for me.
Speaker:I'm not smart enough.
Speaker:I would just say, like, I'm not smart enough to make that much money or
Speaker:like, you know, I would just say like, I have to work so hard to make money.
Speaker:I would say that all the time.
Speaker:I have to work really hard and I have to keep working really hard.
Speaker:And so that's where I got into a cycle of working so hard that I actually
Speaker:pretty much burnt myself out one year.
Speaker:Cause I was like, I have to work this hard.
Speaker:I have to keep doing this and then applying it to here and learning this,
Speaker:you know, and, and so that was really that those were some things blocking me.
Speaker:And it was just, you know, this limit, like it was just limitations
Speaker:that I, I wasn't sure if it was ever going to work for me.
Speaker:You know, I just thought, I don't know if this is ever going to work for me.
Speaker:And also, I just don't know how to make this work.
Speaker:I'm trying.
Speaker:I just don't know.
Speaker:So those were a lot of blocks I had and I dealt with it every day.
Speaker:I was not the person who was like, Oh, I'm so capable and I'm so smart.
Speaker:I can do, I can definitely do this.
Speaker:That was just not me.
Speaker:I was more like the thing that was driving me was.
Speaker:I wanted freedom to spend with my family.
Speaker:I wanted more time and I needed to make money in order to do that.
Speaker:And I saw people in the online world where this was possible,
Speaker:where they were making money.
Speaker:So I knew that it was nice because there was some images and some examples
Speaker:that inspired me to say, this is a business model that I could work on
Speaker:getting to, and so I had that vision in my mind and I, you know, I wanted
Speaker:to spend more time with my family, but I also wanted to be very successful in
Speaker:my business because I wanted to just be able to be completely free to do all
Speaker:the things in life that I wanted to.
Speaker:And so I kind of had this, this desire and these inspirations that kept driving me.
Speaker:And I also, you know, I also just didn't want to be on fire
Speaker:drills with my corporate job, but I couldn't just leave it.
Speaker:I just didn't have that option.
Speaker:And so I think that hunger Was the thing that kept me going.
Speaker:It wasn't like, I'm so smart.
Speaker:Cause I didn't feel like I was at all.
Speaker:And I don't think I'm smarter than anybody else.
Speaker:I think it was more like, I want this life, so I'm going to keep
Speaker:chugging towards it day by day.
Speaker:And like I said, I didn't always see the results like.
Speaker:When we first started working together, my revenue went down the next year
Speaker:because I was experimenting with the lower, lower priced programs.
Speaker:Then it went, it stayed the same the year after.
Speaker:Then it went up and then it tripled.
Speaker:And now it has gone way beyond that.
Speaker:And the other thing that's happened is that my Profitability, which we
Speaker:can talk about more as well now is, is like more than double what it was.
Speaker:So not only as my revenue so much higher, my profitability is, and, and
Speaker:now like the life changes are truly continuing and getting bigger, I think.
Speaker:So those were the money mindset blocks, but like, I, I really think the biggest
Speaker:thing that got me through, I shared some of those, but the other, the main thing
Speaker:was like, Keep on going every day, every day and keep your eye on what you want
Speaker:and keep your heart on what you want.
Speaker:Like, do you want to be in this life that you're in?
Speaker:Or do you want to try to change it?
Speaker:Cause if you want to try to change it, just make the changes every day.
Speaker:And in the course of a year, you'll see that you're better
Speaker:than you were a year before.
Speaker:I love that.
Speaker:I love that.
Speaker:You kind of answered my next question.
Speaker:How you overcame?
Speaker:Oh, that one overcame it.
Speaker:I'm sorry.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Sorry.
Speaker:I was like, I don't want to be too depressing.
Speaker:good.
Speaker:You're good.
Speaker:Because one of the things that, I talk with my clients.
Speaker:A lot of us experience like money trauma or even have
Speaker:negative thoughts around money.
Speaker:And even like having thoughts that are negative, that don't even
Speaker:have anything to do with money can transfer into your business mindset.
Speaker:So I feel like, you know, where does, where do these things come from?
Speaker:It comes from how we were raised and what we've been taught and
Speaker:what we've seen in society.
Speaker:What do you think was that, what do you think, initial negative money
Speaker:mindset of like having to like work so hard and you can't like you felt like
Speaker:you couldn't make this type of money.
Speaker:What do you think that stemmed from?
Speaker:I mean, obviously I guess the thing is like from childhood though.
Speaker:Like my parents were so supportive of me being everything I wanted to be.
Speaker:But there was, you know, we had a very, basic lifestyle
Speaker:where we had what we needed.
Speaker:We didn't have more than we needed, but everything was like, everything
Speaker:was about how much it costs.
Speaker:So everything that we purchased, every time we ate out, it was like,
Speaker:well, do you know how much that costs?
Speaker:Do you know what that, what that is?
Speaker:So I always felt that I was strained with money.
Speaker:And I always felt that no matter what, like money was a barrier to
Speaker:me because I didn't have enough.
Speaker:I always had to think so hard about if I could afford something.
Speaker:And so that really goes into my business as well because It's like
Speaker:this fear of, spending too much or this fear of not having enough also.
Speaker:So I wanted to feel that freedom, but then every time I got, like, I
Speaker:did make money, I felt this frantic relationship with money where I was
Speaker:like, I had to hurry up and make the money cause it was going to be gone.
Speaker:So I have to hurry up and invest it into something, whether it's Facebook ads or
Speaker:whether it's like another coach or whether it's, I have to hurry up and invest it
Speaker:because right now I need to make money now because it might not keep happening.
Speaker:So that is a huge change that I have realized that I've made because now when
Speaker:I make money, I have a plan for my money.
Speaker:I know where my money is going before I make it.
Speaker:That was something I didn't learn.
Speaker:It was only about making money.
Speaker:So I've only learned that you're supposed to make money.
Speaker:You're supposed to make a lot of revenue.
Speaker:So the profitability side of it, I didn't know.
Speaker:Saving and investing.
Speaker:I knew you were supposed to, but it wasn't like an active part of my plan.
Speaker:So now I've changed to like a more calmer view of, okay.
Speaker:I want to, this is where I, this is the smart places to put my money.
Speaker:I don't have to like use it and reinvest and grow my business.
Speaker:Like every, you know, I, I have to be smarter about where to, where to go.
Speaker:Some of it is for that, but I don't have this frantic
Speaker:relationship with money anymore.
Speaker:I talk about like why you know how to make money, but not keep it.
Speaker:And a lot of it is like our own attachment style to money.
Speaker:And when we don't have a secure attachment style with relationships, it leads into,
Speaker:it bleeds into how your relationship is, what money and how it's not secure.
Speaker:And I love how you mentioned like, It was like the calm, right?
Speaker:Your business can be like a baby, right?
Speaker:When you're first growing your baby, it's like, this is my first time to
Speaker:having a business or having a child.
Speaker:You're just trying everything.
Speaker:You're changing the child's clothing.
Speaker:And then it's like, okay, my child, I know my child it's growing.
Speaker:I know my business it's growing and it doesn't need all the bells and whistles.
Speaker:The child is fine.
Speaker:The business is fine.
Speaker:And you're letting it grow and blossom on its own.
Speaker:So it was cool.
Speaker:How like transform, how.
Speaker:mothering or like being a mother while having a business is similar, very
Speaker:different because I'm a mother too.
Speaker:So it's very different, but it's similar in the sense where you're growing
Speaker:something, you're birthing something and you're growing it, you know?
Speaker:So I'm happy that you shared that.
Speaker:And one of the things that I like to talk about is Not in like a sense where
Speaker:I'm talking about it every day with clients is like maintaining or balancing
Speaker:your masculine and feminine energy when it comes to having a business.
Speaker:You mentioned that now you have a plan, right?
Speaker:Versus having that over controlling your money or like, okay, I need
Speaker:to spend this or let's kind of count every single dollar, but more
Speaker:so having a plan you're knowing.
Speaker:You know exactly what's going on, you're leading it, and you're working
Speaker:to automate how you handle your clients and sales and things of that nature.
Speaker:But then on the feminine side, you're able to attract, right, because you're
Speaker:comfortable, you're attracting the right clients, you're able to enjoy,
Speaker:right, now you're spent, you're able to pay yourself consistently and well,
Speaker:and you're enjoying the fruits of that labor by spending time with your family,
Speaker:you know, and then magnify is, The third part is magnify and that's when
Speaker:you're able to like expand past how you're able to help others increase or
Speaker:you're impacting others in their lives.
Speaker:So I love how you kind of naturally float into like you kind of
Speaker:healing your energy and like, How it shows up in your business.
Speaker:Thank you.
Speaker:Thank you.
Speaker:That's so true.
Speaker:It totally does.
Speaker:And you know, it's so true.
Speaker:It's like, These, these things come from somewhere, but we
Speaker:can evolve and change too.
Speaker:But if you feel that relationship with money, but you may not realize
Speaker:it, you don't realize it until you start seeing that you're not getting
Speaker:the results that you are looking for.
Speaker:And then there's something happening there, you know,
Speaker:there's something happening.
Speaker:So, So yeah.
Speaker:And you know, for me, what actually like helped solve a lot of these money
Speaker:mindset problems was I'll tell you one thing that will actually help to wipe
Speaker:it out so I could see the results.
Speaker:And this was charging higher prices.
Speaker:Like when I started increasing my prices and, and I didn't just
Speaker:increase them, like, cause people have to pay for your programs too.
Speaker:So you have to make it, you know, a value that people will pay for.
Speaker:But I actually learned.
Speaker:How to create programs that were higher value.
Speaker:So they had, for me, they had a coaching element.
Speaker:They also had an online element.
Speaker:They had a lot of personalized support, but I could bring on more clients.
Speaker:But I, I still also learned how to sell.
Speaker:Like I learned how to create, how to have sales conversations.
Speaker:I learned how to, how to talk about people's goals and dreams and, and
Speaker:really come, really connect with them.
Speaker:That, that learning for me, because I was able to increase my pricing, I was able
Speaker:to significantly increase my revenue.
Speaker:Then I did, then I started seeing, okay, I'm making this amount of money
Speaker:that is, that is helping me live a life that I want, but it's still
Speaker:it's still not what it could be.
Speaker:And so that's where I dove in deeper to some of the ways to fix it.
Speaker:But charging higher prices and learning how to offer programs that were higher
Speaker:has really helped me a lot because I saw, Oh my God, I just made all this revenue.
Speaker:So now after going through that frantic relationship with money for a
Speaker:few years, you start to realize it's not bringing in what you want it to.
Speaker:And so then you, if you have enough money, you can start working with
Speaker:that and start working through how to actually keep that money.
Speaker:I'm so glad you mentioned the pricing because when you start your
Speaker:business, you're underpricing versus pricing for the result and the value.
Speaker:You're just pricing like, let me just get my feet wet.
Speaker:Let me just get some clients in the door.
Speaker:Let me just help them.
Speaker:And then it causes that resentment, not necessarily towards the client,
Speaker:but more so your business because you're not pricing for profit.
Speaker:Okay.
Speaker:And then your expenses on top of that is just eating up and
Speaker:depleting your profit that you have.
Speaker:So, and, and we've been, we've talked about pricing throughout
Speaker:our time together, as well as, you know, payment plans.
Speaker:That's another thing.
Speaker:When you have a group, a group program, you know, payment plans.
Speaker:really help you retain your monthly recurring revenue, but it can also
Speaker:hurt you if you're extending it too long past your program, right?
Speaker:Because things happen.
Speaker:People slip through the cracks.
Speaker:They've already received their program.
Speaker:They're like, all right, why would I pay after I've been through the system?
Speaker:And this is just something that, you know, we've been working on
Speaker:as far as just making sure that your, your payment plans are good.
Speaker:The pricing is good.
Speaker:And you raising your prices, of course, is the first step into
Speaker:increasing your revenue, which could potentially increase your profit.
Speaker:But then you making sure that you're taking like really strategic risks,
Speaker:calculated risks in your business if you're trying something new,
Speaker:but then also investing in the right things that can help you.
Speaker:When we first started again, just to bring it back, your profit margins
Speaker:were about 30%, and then as you were shifting it, it's been consecutively 70%.
Speaker:And how do you feel when you realize that you've retained 70 percent of every
Speaker:dollar that you earned in your business?
Speaker:How did that feel for you?
Speaker:Yeah, I'm just starting to feel it because, you know, it's happened
Speaker:for the last couple of years now, but once it starts happening,
Speaker:it's like, I had to still pay some things from the year before.
Speaker:So, like, like this year, I'm going to experience having all of that in 1 year.
Speaker:And yeah, it is amazing.
Speaker:I mean, like, my husband is like.
Speaker:I can't believe you make so much money.
Speaker:He's like, you know, he's telling our kids, you should do what mom does.
Speaker:You know, you should figure out what mom is doing.
Speaker:You should just do that.
Speaker:And you know, that it wasn't always like that because it was like, is this
Speaker:working, why are you investing 10, 000 in this program, Nagina, you know?
Speaker:And so it's, it's come around to this place.
Speaker:So it feels amazing.
Speaker:And I really feel like even though I have these years behind me, I
Speaker:feel so fresh and excited that I have so much more ahead of me now.
Speaker:Like there was so much I figured out and I really, truly believe, you know,
Speaker:it's like the first hundred thousand is.
Speaker:It takes years to learn to make it, but then the second hundred is not as hard.
Speaker:And then I know that also the first, the first 1 million is not going to
Speaker:take me as long, you know, because there's, once you start looking at the
Speaker:learnings and that's why, like looking at your bookkeeping and looking at
Speaker:your financial projections, it's, it, it makes it, it like takes off years.
Speaker:It takes off years because then you can say, okay.
Speaker:This product is, is bringing in money.
Speaker:This product is like taking me a lot of effort, but it's not
Speaker:really bringing in that much.
Speaker:And also, let's look at the expenses.
Speaker:Oh my God.
Speaker:I thought it was going to be smart to make this investment in my
Speaker:business, but it's draining me.
Speaker:So you have to look at your reports regularly, because.
Speaker:And do that.
Speaker:And there was actually like a couple months that went by one
Speaker:time where I didn't look at the reports you had sent me.
Speaker:And that actually got me in a lot of trouble because I started, I was
Speaker:continuing to spend in these areas.
Speaker:And if I had just looked at my report, I thought I was making
Speaker:a certain amount of money.
Speaker:We, we could kid ourselves.
Speaker:Like I thought I was bringing in this revenue, but a lot of it was also like on
Speaker:payment plans and things for the future.
Speaker:So the actual money that was coming in was not what I was thinking it was.
Speaker:And when you see it on the report, it's like, okay.
Speaker:This is where I'm actually at, you know, what's owed to me in the
Speaker:future is not where I'm at right now.
Speaker:So it really brings it, brings it into you know, perspective.
Speaker:I'm so glad you mentioned that, like, you felt the immediate consequence
Speaker:from not looking at your reports.
Speaker:Yep, that's a major one.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Yes, absolutely.
Speaker:Yeah.
Speaker:But, but like for my, Aspect of my profitability, what happened there was
Speaker:like, I mean, that was just, you know, right now I feel, I feel great about it.
Speaker:So I'll just say that I feel great.
Speaker:I want to keep my profitability high and now keep raising my revenue, you
Speaker:know, so now it's like at a good place, but it's, if you're making a certain
Speaker:revenue, but your profitability is low, You're working so hard, but you're
Speaker:like, you don't have to do all that.
Speaker:Like, what's the point of making that money?
Speaker:If you're giving it all away, you want it, what are you bringing home?
Speaker:And what's going in your retirement and what's going in your savings?
Speaker:Like, that's actually what counts not like, Oh, this feels good.
Speaker:Or this at a certain point, if you are really running a business, you
Speaker:actually need to bring home the money.
Speaker:I'm so glad you mentioned that because if you're continuously doing like cash
Speaker:injection, cash injection, you're being scrappy or you're just trying all these
Speaker:things just to get the revenue in.
Speaker:It's like, what does that mean for your profit?
Speaker:Or long term you're stressing yourself out.
Speaker:And when it comes to profit, you know, profit is great.
Speaker:And having healthy cashflow is great.
Speaker:And like you said, have maxing out your retirement was
Speaker:like a top priority for you.
Speaker:And that's something that we don't talk about in entrepreneurship.
Speaker:Well, of course we know why you had that goal, but what kind of stemmed and like,
Speaker:okay, my business must help me max max out in my contributions for my retirement.
Speaker:What kind of sparked that for you?
Speaker:Oh, thanks.
Speaker:Okay.
Speaker:Yeah.
Speaker:So that was not my initial goal.
Speaker:I never thought about that.
Speaker:I, I was just like, when I leave my business, can I have some extra money?
Speaker:And can I have some extra time?
Speaker:That was all I was thinking about.
Speaker:So, but let me tell you, okay, so first of all, I want to set the stage of kind
Speaker:of what I was sharing before is that when you're working in a corporate job,
Speaker:if you're maxing out your 401k you're contributing about $20,000 a year.
Speaker:Okay.
Speaker:And usually you know, we know that we're supposed to max it out.
Speaker:So if you don't contribute for five years, okay, because you're trying to build
Speaker:your business and you're like quitting your job, or you're not putting all of
Speaker:it into your, into your full time job, that's $100,000 You know, in, in like the
Speaker:certain amount of decades, that's going to become a million dollars and it's going
Speaker:to become more than a million dollars.
Speaker:And it's true because when you look back for anyone that has been
Speaker:contributing for 10 years, you're going to see how much your money has grown.
Speaker:So it's like, you just gave up over a million dollars, you know, and that's
Speaker:what you should look at it as, because once you get to retirement, which is
Speaker:going to come it's, you need that money.
Speaker:So, So first of all, it's really key to keep trying to contribute to that.
Speaker:I wasn't thinking about it cause I was just automatically doing it in
Speaker:my business, in my corporate job.
Speaker:But when I left my job the first year, I wasn't able to contribute, like max out
Speaker:my my you know, even max out what I would have done in corporate my first year, but
Speaker:then the second year I started realizing, Oh my God, if I keep doing this, like
Speaker:I'm taking away from my future self.
Speaker:So I, I have to keep doing at least what I was doing, but this is the thing.
Speaker:And this is why it's so amazing to be an entrepreneur.
Speaker:If you have your own business, we can contribute 66, 000.
Speaker:To our 401ks, whatever kind of 401k is like 66, 000 is what is possible.
Speaker:That's three times, more than three times as much what you're
Speaker:doing in a corporate job.
Speaker:That is one of the best reasons also to leave your corporate job.
Speaker:If you can figure out how to make as much money.
Speaker:Okay.
Speaker:That's really important to make sure that you're making them a same amount of money.
Speaker:If that's important to you.
Speaker:Now what happened is that I'm in my 40s.
Speaker:Okay.
Speaker:So I wasn't thinking about this as much in my 30s.
Speaker:I was just wanting freedom.
Speaker:I was wanting time with my children.
Speaker:I wanted to go on more vacations, but in my 40s, it starts to creep up on you.
Speaker:Like, okay, that's like 20 years away.
Speaker:You know, it could be sooner.
Speaker:I don't really care if it's sooner because I truly love what I'm doing.
Speaker:But even if it's then, I, you start thinking about it.
Speaker:And so, you know, I start putting it into the bankrate.
Speaker:com calculator.
Speaker:If this year, if I contribute this much, if I contribute, what will it be?
Speaker:And I know that in retirement, I don't want to be cash strapped.
Speaker:I want to live my life like I want to, I want to live my life now and
Speaker:I also want to live my life then.
Speaker:So I was realizing, Oh my God, we could be doing pretty well, like
Speaker:really, really well if I max this out.
Speaker:And so, but the thing is I still have to bring home a certain
Speaker:amount of money to my house first.
Speaker:Like that's going to be my, my, I have to pay our bills.
Speaker:I mean, my husband and I do it together.
Speaker:We're a team, but I have to put my part in too.
Speaker:And so, So I have to do that first and I couldn't sometimes you can't think past
Speaker:that because you're just because of cash flow and because that's what you're doing.
Speaker:You're like, okay, I just got to pay my bills.
Speaker:I got to do it.
Speaker:But through some of the things we talked about, learning about what's working,
Speaker:going deep on and expanding on those services that are bringing in revenue
Speaker:without a lot of stress and time.
Speaker:Improving pricing, you know, I was able to bring that money in.
Speaker:And then in the past couple of years also maxed out my retirement.
Speaker:And it really came to play as an entrepreneur when I did my taxes
Speaker:and the tax, my accountant told me.
Speaker:If you contribute 50, 000 to your retirement, your taxes are
Speaker:going to go down by, you know, multiple tens, like, like multiple
Speaker:tens of thousands of dollars.
Speaker:And so I was like, well, yep, I'm definitely figuring out how to put it
Speaker:in my retirement because I'd rather put it in there and pay taxes on it.
Speaker:So that's what got me going in, in, in terms of like, okay, I got to do this.
Speaker:Otherwise I have to pay money out of my hand to somebody else.
Speaker:And so then I started realizing, okay.
Speaker:I can do this.
Speaker:And so then I started planning for it, you know?
Speaker:And so sometimes it's like, okay, you have to do it and then you figure it out.
Speaker:And now I look back and it's like, what I've done in the past three
Speaker:years is creeping up close, like too close to what I did in my corporate
Speaker:corporate career, which was for, you know, over a decade because of the
Speaker:amount of money that we can invest.
Speaker:And when you start investing in your retirement, I just put it in the S& P 500.
Speaker:And.
Speaker:It is amazing how much it grows.
Speaker:It is life changing.
Speaker:And I would never would have known this because nobody ever taught me.
Speaker:Nobody ever showed me how much your money will grow.
Speaker:Like this year, the market went up 20%, 20%.
Speaker:So it was like the 66K that I put in already went up over 12, 000,
Speaker:like 13, actually over 13, 000.
Speaker:In one year, I just made 13, 000 and that's off only the 66K.
Speaker:And I am only sharing this because it is really powerful how much
Speaker:money grows when you invest it and in retirement first, and then also
Speaker:whatever you're able to do in savings.
Speaker:And so otherwise we're just staying on this hamster wheel of living.
Speaker:Living day by day, check by check, month by month, or maybe year by year.
Speaker:But like, we don't have to live like that if we just direct your money.
Speaker:And that's all I did.
Speaker:I didn't, it's not necessarily that I'm making so much like more money
Speaker:compared to, you know, many other people, but it's like directing your money.
Speaker:Where are you directing it towards?
Speaker:So,
Speaker:It's like, you're keeping more money than a lot of others who, you know,
Speaker:showcase seven figure businesses.
Speaker:You're keeping more because you're being strategic.
Speaker:And I'm so glad that you mentioned like, How you've changed mindset wise,
Speaker:because you were an inspiration and like me really taking an interest or even
Speaker:a deeper interest in how clients spend their money after they pay themselves.
Speaker:Not to know the details, but to say, Hey, you know, you can have this same
Speaker:type of management on in your personal finances as your business, because
Speaker:Your business should be your number one wealth generator for, for you, right?
Speaker:Because why else are you building your business besides serving, right?
Speaker:You're serving humanity, but immediately after your business
Speaker:must be serving you and you paying yourself what you need, right?
Speaker:Accomplishing your lifestyle goals, right?
Speaker:You also need to think about what your legacy is going to look like.
Speaker:And we don't think about that a lot of times, especially
Speaker:when we have our businesses.
Speaker:But I think Especially because we have businesses, we should be saying, how can
Speaker:this business help us with our legacy?
Speaker:What are the changes that you've seen on the day to day level when it comes
Speaker:to being able to pay yourself well and consistently that you didn't see
Speaker:when you were when you first started?
Speaker:oh yeah, just like, I'm like a whole different person.
Speaker:It's like another transformation because I was very.
Speaker:Out, I was very like frantic.
Speaker:I was trying everything I, you know, and when you're building your business,
Speaker:there's like, you have to go through this.
Speaker:You have to go through this.
Speaker:I want everyone to go through this.
Speaker:That can, because you have to go through that at some point.
Speaker:If you're not like trying to figure things out, you know, they're not,
Speaker:that's not going to always happen.
Speaker:You got to work at it, but keep going deeper into it.
Speaker:But, but like, the thing is that when I was, I was always like not knowing
Speaker:what was going to work and I was not very confident about what was going
Speaker:to work and I was more like hoping and praying things would work and then I
Speaker:was also like doing unhealthy things like counting on the money for certain
Speaker:things that I was going to spend it on and then it wouldn't always come through.
Speaker:And like this happened a lot and thank God it didn't end up happening
Speaker:in huge situations, but it could have and it's like you count on this
Speaker:launch or you count on this money and then you don't know that it's coming.
Speaker:I think now I'm like, I need to have the money before I count on it.
Speaker:You know, I need to see the money.
Speaker:Like, let me spend the money I have versus the money I'm going to
Speaker:have, because we just don't know.
Speaker:So, but after having that mindset for a while, then you create a
Speaker:savings, you create this, the security that you can that you can
Speaker:like make plans from, you know?
Speaker:And so before I would be like, like, we couldn't really travel or do anything
Speaker:because we didn't have the flexibility to do that on top of all the other stuff.
Speaker:Like on top of like, Not all the other stuff, like just having
Speaker:children, you know, having children and living in the United States.
Speaker:We didn't have that many, that much other flexibility.
Speaker:So I was, that traveling was really important to me.
Speaker:And I really wanted to do that.
Speaker:I had traveled when I was single and I traveled when my husband and
Speaker:I got married, but after kids, it was really hard because we had a
Speaker:lot of like, school bills and stuff like that, that we had to pay off.
Speaker:And so.
Speaker:So, you know, now I have a budget for traveling and I feel good about traveling.
Speaker:I'm like, like, I, I, I feel.
Speaker:Fine about saying, okay, we're going to spend X thousands of dollars to go on
Speaker:this trip because I want my children to have this adventure and this experience.
Speaker:And I want to have it with, with them.
Speaker:And I want to also have it for myself.
Speaker:So like, this is our budget towards that.
Speaker:And I feel relaxed.
Speaker:I feel relaxed and I feel excited.
Speaker:I actually feel excited about it.
Speaker:So now like this year, we planned out three trips and we already know
Speaker:that we have that and like, I don't feel bad about spending that money.
Speaker:I feel good about it because those are my goals.
Speaker:And now we have the money to do it because we already paid and solved the other
Speaker:problems that we were having before.
Speaker:So, yeah.
Speaker:So, I mean, I have gone from like feeling nervous and feeling very
Speaker:huge lack of confidence with now feeling more relaxed about it.
Speaker:And I also do have a confidence now that my, That my income is
Speaker:going to continue scaling up.
Speaker:I have a true confidence because I have tried these techniques and
Speaker:they keep working and I tried them.
Speaker:Okay.
Speaker:They worked this time.
Speaker:Some things don't work when you try them again, they work once they
Speaker:don't try it, they won't work again.
Speaker:Now I have these ways of doing things that they're working systematically every time.
Speaker:And so I feel good about that, but I'm also building out some
Speaker:other things, you know, to give me more, to keep me more risk averse.
Speaker:But I have some ideas of what we're able to do.
Speaker:And, and so having that relaxed feeling is really good.
Speaker:And it's like, not, it doesn't feel that stress.
Speaker:And when I'm in my forties, I can't take that stress like I used to take it.
Speaker:When I was in my 30s I could handle stuff more.
Speaker:I don't want that stress now.
Speaker:I want more calmness.
Speaker:So I'm happy that I put in the work before and and now I can do
Speaker:that and I'm still excited to grow.
Speaker:I'm just not going to be as like nervous about it anymore.
Speaker:It's okay if it doesn't happen as fast.
Speaker:I think that's the main thing is I put a time limit on everything.
Speaker:I was like, this year I have to do this, this launch, I have to do it.
Speaker:But if you kind of like, no, okay, I, I'm learning this launch.
Speaker:Hopefully I'll do it.
Speaker:But if I don't, I'm going to build on that learning.
Speaker:And it's not like a time crunch for everything.
Speaker:That changes that mentality of and takes you from being nervous and stressed way
Speaker:of feeling to like a learning approach and knowing that we're, you're going to learn
Speaker:and you're going to be able to take from those learnings and build your business.
Speaker:My goodness.
Speaker:You've been sharing so much wisdom, so much wisdom.
Speaker:One thing that came up for me when you were talking is like, now you have
Speaker:guidelines on how to spend your money.
Speaker:You know, we like to look at percentage of income of like every single line
Speaker:item, because you can use that data as a guideline for that next year
Speaker:to better improve your finances.
Speaker:And when we did the personal bookkeeping, and we were looking at
Speaker:your trips, we had like a specific item for like the exact trip and you're
Speaker:looking, okay, what did this cost us when we travel to this location?
Speaker:What would it look like to travel to that location?
Speaker:And you have a historical view of how your trips are or how much your
Speaker:trips have been, how much you've been spending on those trips.
Speaker:And then you're able to, now you're projecting in advance for how to have
Speaker:those trips and still be at ease.
Speaker:And you were able to save.
Speaker:Now, the After you were able to look at how you've been spending on your personal
Speaker:finances as well, saving on the personal side and saving on the business side,
Speaker:it's like you're increasing your profits in every direction, which is great.
Speaker:Yeah, it was, yeah, it's a, it was been, it's been a journey.
Speaker:I was not where I am right now, 10 years ago, you know, I was not where I
Speaker:was very, very like not understanding where all my money was and how I could
Speaker:do all these things and not realizing how expensive these things, like a
Speaker:trip actually ends up, like when you actually look at what you're spending,
Speaker:it was way more than But now I can do that, but I couldn't do it then, and I
Speaker:didn't realize where my money was going.
Speaker:Yes.
Speaker:And even a shameless plug of like saying, you've been able to save in
Speaker:your business, like retain savings.
Speaker:I think it was early 2023, we were talking about, okay, you have this excess cash.
Speaker:Let's put it in a high yield savings account.
Speaker:What happened when that, when you put, when you moved your money?
Speaker:Yeah, so yeah, I know you, I was wondering where should I put this money, and like
Speaker:I wanted to be able to save for my taxes, which, It is significant to do, you
Speaker:know, once you start having that, that revenue that's coming in and you don't
Speaker:want to be caught with like a tax bill.
Speaker:So, so I was like keeping some money aside for that and yeah.
Speaker:And so I didn't know what to do with it, but I know I didn't want
Speaker:to spend it on anything cause I wanted to be able to apply it to
Speaker:that and then also to my retirement.
Speaker:And so.
Speaker:All I had was a checking account.
Speaker:That's all that I had.
Speaker:Like it was a, it was a big thing for me.
Speaker:Originally when we had started working together, I actually
Speaker:created a business account.
Speaker:So like before my personal was all with my business and our family account.
Speaker:Because I wasn't in the beginning.
Speaker:I didn't, I wasn't making big, big money.
Speaker:Huge purchases.
Speaker:But if I made a big purchase, it would be coming out.
Speaker:We would know that it was there, but then there started to be a lot.
Speaker:So I started create, I created my business checking and there, and then
Speaker:the high yield, oh my gosh, it adds up, like when I was saving the money for my
Speaker:taxes and I know that you showed me that, like, You know, I just made a couple
Speaker:thousand dollars after saving in there.
Speaker:And now it's been much more than that.
Speaker:So, you know, it can be hundreds and hundreds of dollars a month.
Speaker:And so now I'm just actively putting my money in there once it's, once I
Speaker:don't need it in my checking account versus just, you know, keeping
Speaker:it in a regular checking account.
Speaker:Thank you for mentioning that because I think again, as entrepreneurs,
Speaker:we don't know where to put our money because on one hand, we
Speaker:need to have it accessible, right?
Speaker:So if you were to put it somewhere where you're investing, you
Speaker:don't want to like take it out.
Speaker:But if you're putting excess cash on hand, putting it somewhere like
Speaker:a high yield savings account is definitely going to help you get
Speaker:essentially free money, right?
Speaker:Because it's growing on itself versus staying in a checking account where
Speaker:it's like a percentage, a fraction of a percentage that you're getting if
Speaker:it's staying in a checking account.
Speaker:So, so that's great.
Speaker:Yeah, absolutely.
Speaker:Yeah.
Speaker:And it's so easy.
Speaker:It's like, I just felt confused about where to, where to open
Speaker:the account and how to do it.
Speaker:But I just opened it at the same bank where my checking account
Speaker:was, and that was good enough.
Speaker:And I mean, it's so easy because I can just transfer in between when I need
Speaker:to, but yes, it's, it's benefited a lot and helped me take control of it.
Speaker:Where's the money that I need to save, but I need to save it for short term reasons.
Speaker:So like, I need to save it for six months or for three, even three months, or I can,
Speaker:but I can have it in this better place.
Speaker:And I also want to separate it from the money that's going
Speaker:in and out of my business.
Speaker:I love that because it's like, it's separate from your checking, but at
Speaker:least you have accessibility to it.
Speaker:So you're not like borrowing here and there.
Speaker:Right.
Speaker:And one thing that I do want to mention for everyone that's listening,
Speaker:when you're over saving, it's like, you're going to miss that money and
Speaker:you're just going to keep transferring it back, back and forth versus.
Speaker:understanding the guidelines and how you're going to spend
Speaker:your money on a monthly basis.
Speaker:You're keeping enough in your checking account to stay afloat, right?
Speaker:For your operating expenses.
Speaker:And then you're not borrowing from your savings account because that
Speaker:impacts how the, the savings account is getting that interest income.
Speaker:So keep in mind, like understanding what your typical monthly expenses are and
Speaker:you do a great job, Nagina looking at the future of saying, okay, I'm launching in
Speaker:this particular month, I know that I'm going to invest leading up to that launch.
Speaker:So, you know, exactly what you're spending, you know, your revenue
Speaker:goals and how to get there.
Speaker:So, so that's really important versus like having your cash in every single
Speaker:way and borrowing from every place.
Speaker:So thank you.
Speaker:Yes.
Speaker:Oh, thank you for telling me that.
Speaker:Yes.
Speaker:Ooh, there's so many shifts that you've been through in your business with your
Speaker:business cashflow, your personal cashflow, and really accomplishing your immediate
Speaker:lifestyle goals and now your legacy goals.
Speaker:What's one thing as we kind of close or come to an end, what's one thing
Speaker:that you really want entrepreneurs to know about not only making, but
Speaker:keeping money in their businesses?
Speaker:Yes.
Speaker:Okay.
Speaker:So if you are somebody that wants to have a really, really high, high revenue,
Speaker:but high profit business, meaning you're making, you're bringing a lot of money
Speaker:home and you're changing your life, you're living the way you want to,
Speaker:you're doing the things you want to do.
Speaker:Look at your expenses.
Speaker:Look at what you are spending the most on.
Speaker:And, you know, there's a few things I want you to take a look at just from
Speaker:my own experience and start with.
Speaker:Number one is how are you getting your leads?
Speaker:How are you getting your clients?
Speaker:Because there's a lot of things that we hear online that we think everyone
Speaker:is doing, and it's just not true.
Speaker:There's, it's important to understand how to be profitable in growing
Speaker:the, the, the way that people are attracted to your business.
Speaker:And sometimes slower, a little, like taking it slower can actually can bring
Speaker:you more money for a little while, and then you can always ramp it up.
Speaker:So looking at how are you doing your marketing and your, you know, your
Speaker:marketing, how are you doing that?
Speaker:How are you getting yourself out there, your advertising and
Speaker:marketing and how much money is that?
Speaker:When I made a change on that, that's when my profits really went up.
Speaker:Secondly, I was creating a team so that I could offer a certain service
Speaker:that required a lot of, of people.
Speaker:It was an intensive service that required more people.
Speaker:And I thought that this was going to be able to get me so much
Speaker:more business and, and grow it.
Speaker:And my revenue like actually went up a lot.
Speaker:And that's when my, my profit went down is when I started really investing in
Speaker:growing a team because of a business model that was just very, very high touch.
Speaker:So really looking at like, what do you really need for your business?
Speaker:What can you make more efficient in terms of delivering your service?
Speaker:What can you automate?
Speaker:What, what tools are out there that you don't need to spend money on?
Speaker:Because we don't have to only spend money on, there's a lot of like
Speaker:empowerment on the internet around growing a team and, and employing
Speaker:people and, and doing all that.
Speaker:And yeah, that's good.
Speaker:And you need to do that to a certain point, but it should be, you should be
Speaker:smart about it and you should understand that like, you're also, this is like
Speaker:10, 000, for example, that you're not bringing home to your family.
Speaker:Okay.
Speaker:So that's like, what are some ways you can change the model?
Speaker:So it doesn't require as much as much time intensive services.
Speaker:So, so basically looking at your expenses, understanding where is things, where
Speaker:are things working, where are things really expensive and being creative.
Speaker:Like you, you see the numbers and then that's your first step.
Speaker:You're like, okay, this is really expensive.
Speaker:Now I got to go learn.
Speaker:About what are some other ways that I could do this.
Speaker:So it really can guide you and then you go and learn from it.
Speaker:So look at your expenses.
Speaker:Don't only look at your revenue revenue, also keep growing it, raise
Speaker:your prices, learn how to offer quality services and how to sell,
Speaker:but also always look at your expenses and never take your eye off of them.
Speaker:And so it is this game where you're like, I should expect, I should spend more.
Speaker:Should I spend more?
Speaker:Cause I'll make more money.
Speaker:You know, it's a game.
Speaker:It's, you're not always perfect.
Speaker:But keeping your eye on those will, will really, really, you know, keep
Speaker:it moving in that, in that direction.
Speaker:So, yes.
Speaker:Yes, that is such a wealth of information.
Speaker:Ooh, that is so good.
Speaker:That is so good.
Speaker:Thank you so much, Nagina, for sharing all of your wisdom as you've been
Speaker:growing your phenomenal business.
Speaker:Have you, how your journey un, Pivoting, changing your business model, working
Speaker:on things where maybe it was heavy load with team, but then you pivoted and like,
Speaker:okay, how can I make this simplified and staying on track, staying on the
Speaker:road and really getting the fruits of your labor, maintaining high profit
Speaker:margins consistently and really healing.
Speaker:your money mindset and sharing that wisdom.
Speaker:So thank you again.
Speaker:It was such an honor talking with you today.
Speaker:Oh, well, thank you, Ayana, for your amazing support.
Speaker:I really would not have gone on this journey without your clarity and also
Speaker:your advice when we're, when we have been interacting and on our meetings about you
Speaker:saying, well, have you considered this?
Speaker:And have you thought about this?
Speaker:And those that really helped me that insight from a, from a
Speaker:financial perspective, but also you brought in a lot of different
Speaker:ways Thinking about my business.
Speaker:And I mean, that's why we've worked together for so long.
Speaker:So it's just been really, really instrumental in me becoming serious
Speaker:about my business and then growing it.
Speaker:And it wasn't, it wasn't like a growth up straight up growth, but it
Speaker:was, it's from, from then to now it has grown significantly and and the
Speaker:finances were really a core foundation.
Speaker:And understanding what was going on and then, and then taking
Speaker:those learnings and going.
Speaker:So thank you so much to you.
Speaker:Nagina, please tell us where we can keep up with you and maintain that
Speaker:wisdom and even get ourselves snatched.
Speaker:How can we keep in touch with you online?
Speaker:Oh, absolutely.
Speaker:It's so easy and so much fun actually to, to get your metabolism high,
Speaker:to drop that fat, to eat foods that are amazing and delicious and tasty.
Speaker:You can find me at my website, misalabody.
Speaker:com and I actually have a a free gift that I'd love to share which is a first
Speaker:step to getting snatched for sure.
Speaker:And actually this goes very well.
Speaker:I should use that as a tagline because because it's called
Speaker:the Sweet Spice Cheat Sheet.
Speaker:And this is one spice that you can add that is actually sweet.
Speaker:And I will share with you five ways to use it in your day
Speaker:that do not require cooking.
Speaker:Three health benefits.
Speaker:And I also, my favorite part and most people's favorite part of the Sweet
Speaker:Spice Cheat Sheet, which is a fire a fire tea that is belly fat burning to
Speaker:have in the evening and it replaces a wine habit and it's even more delicious.
Speaker:And so you can grab this.
Speaker:We'll include the link.
Speaker:It's MasalaBody.
Speaker:com forward slash sweet spice.
Speaker:Check that out.
Speaker:And then after you get that, I'll share with you a five day metabolism
Speaker:boost that I'm going to be having.
Speaker:That's coming up and it's where I'm going to be teaching you every day for five
Speaker:days what to have for breakfast, what to have for lunch, how to get your metabolism
Speaker:going, what to add to your water and other spices that you can use as well.
Speaker:So definitely check that out and I'd love to connect with you and let me
Speaker:know that you found me from IANA.
Speaker:Yay.
Speaker:Oh my goodness.
Speaker:I'm signing up because one thing about cravings.
Speaker:Thank you so much, Nagina.
Speaker:We, I really appreciate you.
Speaker:Okay.
Speaker:I am so full from this interview with Nagina and I am so appreciative
Speaker:of how she shared so much wisdom.
Speaker:What was one thing that you've learned from Nagina's experience?
Speaker:Let me know in the comments below if you're watching on the YouTube version.
Speaker:We talked about having a financial system where every dollar has
Speaker:a place, purpose, and function.
Speaker:If you're ready to make million dollar decisions based off your money story and
Speaker:avoid tax surprises in your business, become a bookkeeping client of ours.
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Speaker:you're a woman growing your business and family and want to heal your
Speaker:relationship with money to build personal wealth, And create a legacy
Speaker:subscribe on either YouTube or wherever you listen to your favorite podcasts.
Speaker:I'm on a mission to help 100 women reach at least 1 million in net
Speaker:worth to create generational wealth and break generational curses.
Speaker:If this aligns with you, I'd love for you to be a part of this community.
Speaker:So tune in to watch more episodes of Harmonious Wealth.
Speaker:Thank you.
Speaker:Hey there girlfriend, if you're ready to finally have the lifestyle
Speaker:and legacy to show for your business success, I would love for you to
Speaker:click that subscribe button on your favorite podcast app or YouTube.
