At Metadata, this year has gone super fast. It feels like just last week we were finalizing our planning for 2022. But now the focus is very much on 2023.
In this episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing, is joined by Silvio Perez, Head of Product Innovation, and DGU newcomer Bryttney Blanken, Senior Demand Generation Manager at Metadata.
They discuss a range of topics surrounding campaign planning, including how to get started, whether you need campaign briefs and why it doesn’t have to be as complex as you think.
Find out more about Demand here: https://metadata.io/resources/demand/
Find out:
- The ins-and-outs of the Bullseye framework
- Why you should turn ideas into hypotheses
- How to sell your ideas internally
0:00 – 1:45 – Introduction
1:45 – 2:50 – The anxieties of campaign planning
2:50 – 4:44 – Why do marketers overcomplicate campaign planning?
4:44 – 7:10 – Where to get started
7:10 – 9:56 – How far to plan ahead
9:56 – 13:40 – Taking ideas a step further
13:40 – 21:44 – Taking a step back – first things to look at
21:44 – 27:45 – Is there a need for campaign briefs?
27:45 – 33:15 – Making a difference to the business
33:15 – 38:26 – Working cross-functionally on plans
38:26 – 44:21 – Getting leadership on board
44:21 – 46:03 – Outro
