At Metadata, this year has gone super fast. It feels like just last week we were finalizing our planning for 2022. But now the focus is very much on 2023.
In this episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing, is joined by Silvio Perez, Head of Product Innovation, and DGU newcomer Bryttney Blanken, Senior Demand Generation Manager at Metadata.
They discuss a range of topics surrounding campaign planning, including how to get started, whether you need campaign briefs and why it doesn’t have to be as complex as you think.