In this episode of Take-Away with Sam Oches, Sam talks with Kate Finley, founder and CEO of Belle Communication, a PR and social media firm that is particularly focused on influencer campaigns. Kate joined the podcast to talk about influencer marketing and how restaurants can properly tap into this creative community in an authentic and profitable way.

In this conversation, you’ll find out why:

• You should consider investing more in influencer relations than influencer marketing
• Influencers aren’t just here to talk about your new product
• You need some clear KPIs with your influencer strategy
• Size doesn’t always matter with influencer audiences
• Influencers are creatives, so don’t box yourself in too much 

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.