Marketing Trends to Focus on in 2026

In this episode, I’m diving into the top five marketing trends you need to know about for 2026. From personal branding to AI-enhanced strategies, marketing has changed–and what worked in 2020 just won’t cut it anymore. If you’ve been wondering whether you still need to be dancing on Reels, if email is dead, or how to market when you’re already stretched thin, I’ve got you covered. Whether you're a solo operator, BDM, or business owner juggling all the hats, this episode is packed with actionable insights to help you show up with more intention and impact.

I’ll walk you through why personal branding is now a must-have, how to create short-form videos with real value (no silly pointing at text required), and why hyper-local content builds massive trust. I’m also sharing why email is making a big comeback (boring emails are out!) and how you can use AI tools like ChatGPT and Canva to streamline your content without losing your authentic voice. You don’t have to do everything–just a few things really well and consistently. Marketing doesn’t have to be complicated, it just needs to be connected to your audience.

To make things even easier, I’ve created a free cheat sheet with all five trends and some practical action steps to help you get started. You’ll find the link in the show notes, along with more info about our Next event tour coming to Perth, Brisbane, and Melbourne in February. If this episode gave you clarity or sparked a new idea, I’d love it if you’d share it with someone in your team or network–and don’t forget to rate and review the show to help spread the word to more amazing property professionals like you!

”Marketing doesn't need to be complicated, it just needs to be consistent and connected to your audience." - Kylie Walker

We cover:

Marketing trends for 2026 in the property management industry.
Importance of personal branding over corporate marketing.
The rise of short-form video content with educational value.
Focus on hyper-local, community-based marketing strategies.
The resurgence of email marketing as a key tool for engagement.
Utilizing AI tools to enhance marketing efforts while maintaining a human touch.
Balancing career and family in the property management field.
Strategies for property managers, business development managers, and business owners.
Building trust through authentic and transparent communication.
The significance of consistency and connection in marketing efforts.

Kylie’s Resources:

Download the Freebie: Marketing Trends for 2026

https://courses.thatpropertymum.com.au/freebie-marketing-trends-to-focus-on-in-2026

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

https://courses.thatpropertymum.com.au/5-misktakes-replay

Digital Marketing and AI Academy