Russ Roberts on how economics can help marketing and modern life lessons from historical economists - MAF167
On the show this week is my guest Russ Robert's, an economist, author and rapper.
We talk about how economic theory can help marketers simplify messages for their customers, writing fiction to teach economic theory and the modern life lessons we can learn from Adam Smith.
Welcome to episode 167 of the Marketing and Finance Podcast.
We chat about:
- How Russ became interested in economics
- Why making assumptions can help marketers make things simpler
- How economics influences the marketing process
- What inspired Russ’s novels - fiction that teaches economic theory
- What Adam Smith can teach us about living in the world today
- Why empathy is important to humanity
Who is Russ Roberts?
Russ trained as an economist at University of Chicago. He's always had an interest in non-economic stuff, which has led his career down varied paths. He's created rap videos, an animated poem and written three novels that teach economics through fiction and dialogue.
Russ became a podcaster in 2006. He says this is the most interesting thing he does with his time.
He’s now a Fellow at Stanford University’s Hoover Institution and has just written a book, "How Adam Smith can Change Your Life."
He tries to make economics interesting and accessible to a non-academic audience.
Links and Show Notes.
For links to the books and apps mentioned by Russ, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.
The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
