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Belén Arriola: Changing Hearts and Minds one cup of coffee at a time.
Episode 321st March 2024 • Confessions of an Aging Ingenue • Jenni Tooley
00:00:00 00:51:09

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Welcome, dear listeners, to another episode of “Confessions of an Aging Ingénue” with your delectable host, Jenni Tooley. Season Two is packed with captivating stories and insightful conversations that you cannot afford to miss.

In this episode, I'm thrilled to introduce a special guest Belén Arriola, the extraordinary owner of Just Bee Coffee Bar and nuJava Coffee Company.

But before we kick off, I have an announcement. Enrollment for the Time to Create (your dream project) 6-month Mentorship is open and the Interactive Companion Guide for Season One, specially put together to improve your podcast listening experience, is up on my website! Head over to jennitooley.com to get all the details and other exclusive content.

And to the business of the day! Our guest, Belén Arriola, takes us on a heartfelt exploration of her journey from a troubled time in Phoenix to the serene landscapes of Vermont and the bustling energy of Northwest Arkansas. Through her experiences as a barista and now as the owner of Just Bee Coffee Bar and nuJava Coffee Company, Belén’s story will motivate you to follow your dreams and find purpose.

Her story is a reminder that great things can happen in unexpected places and that a single moment can have a profound impact on our lives.

Today’s discussion is packed full of invaluable insights that will help you thrive in your own journey. We discussed:    

  • Belén Arriola’s Journey to Coffee Ownership: (02:18 - 08:02)

Belén shares her journey from starting as a barista to becoming the owner and operator of nuava Coffee Company and Just Bee Coffee Bar.     

  • Coffee as a Transformative Relationship: (08:38 - 10:17)

Belén reflects on her deep connection to coffee, describing it as more than just a beverage

but a transformative relationship that has brought her purpose and growth.      

  • Belén's Decision to Move to Eureka Springs: (17:08 - 22:26)

She recounts the pivotal moment when her dream of owning a coffee business became a tangible possibility.

  • Acquisition of New Java Coffee Company: (24:01 - 28:28)

Belén discusses the process of acquiring nuJava Coffee Company amidst the COVID-19 pandemic.

  • Navigating Business Challenges During COVID-19: (28:37 - 31:34)

Belén discusses the challenges faced during the COVID-19 pandemic, especially regarding the impact on the coffee roastery's wholesale business.

  • Building and Operating the Coffee Bar: (31:39 - 34:57)

She shares her experience and the collaborative process of setting up and operating the coffee bar.

  • Creating Genuine Interactions at the Coffee Bar: (36:42 - 45:19)

Belén reflects on her transition from introversion to a public-facing role as the owner of the

coffee bar.

  • Embracing Authenticity and Its Impact: (47:48 - 50:10)

She reflects on the power of authenticity in fostering connections and creating positive change.

Layered throughout today’s episode is practical wisdom that you can explore and apply in your own life, insights that will enrich your journey, and just maybe, the inspiration you need… So, tune in!

I have good news! Belén is generously offering listeners a 15% discount on their purchases. Simply use the code "confessions" at checkout to redeem this special offer. Don't miss out on this opportunity to enjoy Belén's exceptional, rich flavors of artisan coffee today at an exclusive discount!

Click the link below to claim this special offer:

Claim Your Discounted Coffee

Or simply follow this direct link to enjoy automatic savings:

Get Your Discounted Coffee Now

Also, learn more about the Time to Create 6-Month Mentorship Program here:

Mentorship Program

Or jump to the head of the line by scheduling a consultation call about the program with

Jenni now!

Schedule A Call

I can't wait to hear your thoughts on today’s episode, so comment, review, follow, and subscribe – your support keeps this podcast thriving. And visit my website for more resources and updates on upcoming episodes.

Until next time!

Connect with me:

Instagram: Jenni Tooley

Facebook: Jenni Tooley

Website: Jennitooley.com

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