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The Joy of Marketing - Machine Labs EPISODE 2, 22nd January 2021
Mark Scott founder of Bella & Duke on guerilla tactics against giant competitors
00:00:00 00:24:08

Mark Scott founder of Bella & Duke on guerilla tactics against giant competitors

Mark Scott, the co-founder and CEO, that's Chief Emotions Officer of Bella and Duke talks about his mission to improve the health of dogs and along the way building a £15m revenue ecommerce business.

He competes with some of the largest companies in the world with equally enormous marketing budgets but stands out by taking a radical marketing approach.

To show how unhealthy processed dog food is, Mark himself decided to live off processed food for two months to demonstrate the damage to his health.

A real example of how the underdog can win.