Here's the second part of my interview with Creative Director, Monte Bowden   We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand "voice", consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.

We also spoke about things like:

• How he gives direction to the voice talent he works with, helping them find the "why"
• Consistency in branding - both in the tone of that brand and in the voice talent used
• How other ads have used INconsistency to create interest and engagement
• Authenticity and how it plays a part in advertising and fundraising
• How movie trailers seem to be getting more compelling
• His love of work that's "cinematic"
• What he's working on right now
• How a client of his is helping people to understand transparency in healthcare and leading in that field
• Working with a children's hospital and telling their caring stories
• How social media might play a role in hiring voice talent - and whether or not it should
• Monte actually interviews ME for a little bit. ;) (He asks some excellent questions!)

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!