Here's the second part of my interview with Creative Director, Monte Bowden We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand "voice", consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.
We also spoke about things like:
How he gives direction to the voice talent he works with, helping them find the "why"
Consistency in branding - both in the tone of that brand and in the voice talent used
How other ads have used INconsistency to create interest and engagement
Authenticity and how it plays a part in advertising and fundraising
How movie trailers seem to be getting more compelling
His love of work that's "cinematic"
What he's working on right now
How a client of his is helping people to understand transparency in healthcare and leading in that field
Working with a children's hospital and telling their caring stories
How social media might play a role in hiring voice talent - and whether or not it should
Monte actually interviews ME for a little bit. ;) (He asks some excellent questions!)