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Unboxing the Trends: Designing for Disruption and Proving AI’s ROI With Tim Ranagan and Lori Boyer From EasyPost - Unboxing Logistics Ep. 81
Episode 8119th February 2026 • Unboxing Logistics • EasyPost
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Hello, and welcome to another episode of Unboxing the Trends.

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I'm your host, Tim Ranagan.

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We have an awesome episode for you today.

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I've got with me again, Lori Boyer, our host of the Unboxing Logistics podcast.

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Lori, how are you doing today?

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I'm doing so good, Tim.

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How are you doing?

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I'm doing great.

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Today, Lori, we wanted to talk about the happenings in supply chain and

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logistics over the last several months.

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I know that you've recently come back from a couple trade shows, RILA and Manifest.

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What's the overall vibe in the industry and some things

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that are trending across 2026?

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Okay, Tim first, who doesn't wanna talk about what's going on in the

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supply chain and logistics industry?

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Go on.

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No.

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I have just recently been at a couple of shows on the road with so many of you.

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It was great chatting with a lot of you that I was able to see in person.

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I do think I'm getting kind a 2026 feel, so I'm glad you asked about them.

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I think the biggest maybe baseline vibe kind of shift I'm seeing is

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disruption is kind of being felt like it's not just a phase anymore.

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It's the baseline that really came through at the shows and it's actually

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coming through in the news as well.

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I. I'll, I'll tell you just a minute.

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I recently read this really interesting article around that, but basically

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I'm feeling like when we're there, there's not a sense of like, okay, hold

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on, and when this settles down, then things are gonna go back to normal.

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Does that make sense?

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Of course.

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Instead, people are kind of like, okay, this is normal.

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And while we've had that a little bit in the past it's just even more solidified

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that, you know, people are building and designing for disruption rather

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than trying to respond differently.

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But I wanted to tell you about this article.

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It was, so the 2026 Thomson Reuters Global Trade Report.

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So this is a report that comes out every year, kind of getting a, a

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feel for everything in the industry.

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And I feel like that kind of hits on this same vibe.

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It said supply chain management is now for enterprise organizations,

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the number one business concern.

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Which is fine.

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I mean, oh, that's interesting.

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Number one, whatever.

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But what's even bigger to me is that the numbers from last year,

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at this time to this year at this time, actually have doubled.

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So last year was just 30% of people thought that it was the biggest thing.

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We're hitting way almost 70% plus.

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So supply chain and supply chain management are really something

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that people are focusing on.

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This disruption issue needs to be addressed, and so people

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are not, I feel like kind of looking for the shiny new thing.

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They're instead looking for like, what's gonna actually make a difference?

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Like, I want solutions, not just excitement.

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No, I, I love that.

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So I was also at RILA.

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We have a big retail presence at that trade show.

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And supply chain management was definitely a conversation that popped up in a

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couple of the sessions that I attended.

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One that you hosted, Lori, which featured JD Finish Line and Trew

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Automation and talking about all of the supply chain management that they

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did across their various projects.

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And then another one with Duluth Trading Company talking about some

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new warehouses that they rolled out.

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A lot of supply chain management in, in those spaces.

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Disruption seems like it's, it's top of mind for a lot of folks.

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And it's part of, in those very sessions we talked about in basically

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how do I change out my entire warehouse and modern and automate

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while keeping everything going.

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I mean, what else is.

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Disruption than that, you know, it's happening.

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Plug for the RILA one.

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we were able to shoot that as a podcast episode.

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So you'll actually be seeing it coming out here as well.

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So you'll see a live from RILA.

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Okay.

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Not live.

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A review episode from RILA of that very session is gonna be here as part

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of our Unboxing Logistics podcast.

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So keep an eye out for that.

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It was really.

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Yes.

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Stay tuned for that one.

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It was a, it was a great session.

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Lots of good information.

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Okay, Lori, so compared to last year, this is our first Unboxing

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the Trends episode of 2026.

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Right.

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We talked about a lot of things in 2025 across the various

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episodes that we put out.

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Are you hearing some of the same things folks are worried about in 2026?

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Did some of those trends kind of come to fruition, or did 2026 bring

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a whole new list of things that are disrupting supply chain and logistics?

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Yeah, I, great question.

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Really great question.

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In general, I would say no, we don't have new issues.

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What it is, to me, what is different is kind of our approach to those same issues.

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Those sort of disruption.

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Yeah.

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And challenges.

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So if disruption's the baseline, I think that just means that

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consequences kind of matter more.

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Right?

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You can't just think of it as a one-time thing.

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And I think that's what really felt different to me.

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One of the things that I saw, you know, we all know costs have gone up and,

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and that's happened over the last year.

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What I didn't realize is that businesses, enterprise size businesses,

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actually I think it's all businesses.

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Let me check my stat now.

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All businesses, all organizations, were last year at this time,

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about 13% of businesses were absorbing those costs instead of

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passing 'em on to their customers.

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So most of them pass them on to their customers today, 40% of

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businesses over last year are absorbing the cost themselves.

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So obviously with the economy being a little funky.

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Organizations are seeing that customers maybe just aren't willing to pay more.

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So costs are hitting us worse.

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And, and that kind of goes with the disruption.

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All of that to me means that people are just more serious

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about making tough decisions.

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Last year I think there's a little bit more of an energy of, okay,

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what could we try, what's fun?

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And this year it's more like, what are we doing?

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How are we fixing this?

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How are we getting direct results?

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What is the ROI?

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Basically conversation shifts from what should we try to, what happens?

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Yeah, what is happening and, and how do we do it?

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It is sort of a big maturity kind of jump.

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Yeah, I, I, it, it seems unrealistic to expect that businesses will

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onboard that cost indefinitely.

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So it seems like as we head into 2026, as we kind of wrap up Q1, these companies

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are probably looking to introduce some sort of technology or, I mean, AI's

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the buzzword going around, you know, something that's gonna save them money.

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So Lori, AI's everywhere.

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We, we saw it in in tons of sessions, we're obviously keying

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in on it here at EasyPost.

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What is the AI message coming into 2026?

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Okay.

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I literally, I think I looked through the sessions.

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I think above like 50% have AI in the title.

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Like people are talking AI people have been talking AI and I think kind of

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going back to that idea of we're a little bit over the shiny new stuff.

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AI's there but it's not as much about novelty anymore.

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Where at one point it was really novelty and it's really about baseline changes.

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People aren't just impressed with flashy demos, I guess.

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Yeah, they, they wanna know if what AI is actually working.

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So I had so many people talking to me about Lori, what, what actually

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help me make a better decision when things come down to it.

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So yeah, a lot in decision making and, you know, less second guessing kind of things.

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It only really, AI is only of interest to people when it can

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show tangible, real life returns.

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Sure.

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And not just something cool and maybe this will be awesome in the

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future, but they're looking for stuff that's working right now.

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Yeah, it, one of the themes that I keyed in on during RILA, but certainly Manifest

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sessions touched on this as well, is, is that concept of, is AI an actual

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tangible return on investment, right?

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If you have companies across supply chain and logistics wanting to adopt some

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form of AI strategy, what does AI mean?

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But how is that, you are going to actually save us money?

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Is there an ROI with it?

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You know, what does that look like for any business in

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supply chain and logistics?

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Absolutely.

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I mean, we're two or three years into kind of the big AI hype, everyone's past the

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hype and onto like, give me the meat, so.

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Yeah.

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Love that.

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Okay.

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So as we head.

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As we went into the end of 2025, I remember one of our episodes you

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talked about there's this kind of permeating quiet frustration that

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exists in supply chain and logistics.

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And you kind of left us on a cliffhanger, Lori.

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So I'm excited to learn.

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As we head into 2026, right, and businesses are wondering, you

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know, how am I going to save money, adopt better strategies, what

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technologies we're gonna bring in?

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What?

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What is that quiet frustration that you're hearing out in the industry?

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I think, people are frustrated, and I say this being a technology company, but

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people are frustrated with so many tools.

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You know, I like to kind of say, yeah, well, fatigue or, you

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know, our tech stack fatigue.

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People are just, look, I get it.

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Like when disruption is there, we're gonna feel it, it, we, we have complexity and

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so we're looking for something to fix it.

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Of course.

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It, it starts to pile up and, and people honestly aren't happy.

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I, I saw.

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A study recently that just said 7% of people right now in the industry are

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happy with their tech stack because either they don't integrate well, I

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think that's the number one concern.

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They don't integrate, they're not talking well to each other.

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Half the team doesn't know what other people in other divisions

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are using different tools.

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There's not a single source of truth.

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Yeah.

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And so everybody's kind of a little bit tired of technology,

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and yet they know they need it.

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Again, we're seeing it everywhere.

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Everyone knows what they need it but they are, they're getting

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tired of kind of stacking systems and hope that it'll all work.

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So yeah.

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Tool sprawl, I guess is another good word, word for it.

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Yeah.

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It can create a lot.

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I, I love that, Lori.

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It seems like when disruption happens within the industry, it's

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adopt, adopt, adopt, new technology, new technology, new solution.

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And it kind of is like wrapping duct tape around your problem and then

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your, technology chief or the managers that are dealing with those issues

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are like, we are in over our heads with all of these different systems.

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They don't communicate with us, with, you know, our legacy

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systems inside the business.

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And so that quiet frustration turns out to be not so quiet from the ground up.

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So yeah, people need to take a look at their tech stack and just be serious about

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what is working and what isn't working.

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Don't throw another tool.

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Even an amazing tool like EasyPost I love us and I think, think we

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should be the foundation of your tech stack, but do your work right?

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Look at it and, and see, and, and work with other divisions because when

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tech stack when tech fatigue gets too high, people just stop using 'em

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and, and that becomes a big problem.

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And, and to take that a step further, the recommendation is as you look at

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your current tech stack, simplify, right.

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There are holistic end-to-end solutions like EasyPost that can

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solve those problems of having all of these different disparate

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technologies not working in sync, right?

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And before you get inundated in solutions that don't work for you, and it end

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up costing you more money you know, it's, it's good to be thinking about how

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you can fix those problems before they become too, you know, cumbersome to fix.

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Yeah, absolutely.

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Great.

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Great point, Tim.

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All right, so Lori disruption's not gonna go away, right?

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It's a, it's a mainstay for businesses, whether you're in this industry or not.

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But in a, in a different way, how are leaders in supply chain

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and logistics thinking about resilience, how there can offset

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disruption now versus in years past.

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I mean, you just came back from a couple conferences,

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you spoke in several sessions.

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And I'm sure you had conversations with a lot of these business leaders about.

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Some of the strategies that they're adopting to help offset those issues.

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Okay.

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I think, I love that just a second ago you mentioned simplicity.

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Because in a way I, what I was hearing, at RILA, especially, we heard this

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message quite a bit, a lot of emphasis on fundamentals like going to the

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basics, all resilience starts with making sure your basics are strong.

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Do you have clear data?

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You know, are you, do you know who owns each step of the process?

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Do you know what you're going to do or do you know that your your

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tools are speaking correctly?

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Or as we mentioned, you know, that you have a single source of

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truth that everyone is looking to for their data numbers.

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You've got to have your basics down.

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You can't be resilient if your basics aren't in place.

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No tool, no cool AI, anything.

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Nothing's gonna save you if the basics are a problem.

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So there was a big emphasis on that RILA I also wanna mention once that's in place,

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when you have those basics, you've gotta start with the basics, then you use tools.

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Not like you said, like a million shiny add-ons, but tools that are actually

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working, helping you make good decisions, bringing in an ROI, even if it's not sexy.

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A lot of the really, really effective tools are backend boring accounting,

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you know, things that aren't that beautiful in, in, in sight, but

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really make a big difference.

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So that's where you put on the tools.

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Resiliency to me is a combination of the fundamentals, the basics

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being down, and the tools that then take you to the next level.

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Be able to help you respond in real time and make decisions when things go wrong.

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'Cause they will.

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Yeah.

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Love that.

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Great, great recommendations, Lori.

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Okay.

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So before we wrap up, Lori, if someone were to remember kind of one thing

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from everything we just discussed, or the buzz that they're hearing so

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far this year, what would that be?

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Yeah.

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I'm gonna go back to what I just said honestly about resilience.

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Get your basics down.

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Get your basics down.

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Don't let all of the shiny exciting, 9,872 sessions on AI, which I'm speaking

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at, so go to one, but don't let them distract you from the fundamentals.

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What are the key building blocks of your business?

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Make sure those are solid, and then add on.

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So yeah, my key is with disruption being the norm, disruption being

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the baseline, get those fundamentals down, and then get the tools in place.

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I do wanna say that was a little negative in terms of wow, disruption's

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here and congratulations, it's 2026, you now get to have a whole bunch of

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garbage thrown at you every day, right?

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Actually, the industry's in a fantastic place.

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The latest data that came out said that investment in the supply chain

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and logistics industry, specifically for tech, but in the industry itself,

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it's gonna jump from 72 billion this year to 147 in the next five years.

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We're doubling the amount of investment in this industry.

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So get ready for a lot of things to be thrown at you.

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That means get those basics down, but there's a lot of growth and

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opportunity here in the industry.

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It's an exciting time to be in supply chain.

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Yeah.

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If I can take away one thing from that, it's make sure you understand

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exactly what tools and services you need to offset and become resilient

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against the disruption in your business.

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And then from what you, that stat you just shared, Lori, it's

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like there is a solution, a tool that exists for your problem.

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And once you know what it, what the problem is, you can go out and source

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the correct tool for that issue.

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Tim, I love that you said that because too many companies that I'm talking

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to are starting by just saying, wow, that's a shiny, cool new tool.

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You have to start with the problem, and so that's, you said that so beautifully.

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You look at what problems you're having when your basics

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are done, then find a tool.

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Don't get a tool of any sort and just try to fit it in to your company.

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You may not even have a problem needing to be fixed from that.

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Start with your problem, then look for the tool.

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Wonderful.

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Lori, as always, thank you so much for your insights and for your opinions

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on the trends that are happening in supply chain and logistics.

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To our listeners out there, this is another episode of Unboxing the Trends.

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You can listen to all of our episodes of Unboxing the

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Trends at easypost.com/podcast.

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We'd also love to hear any comments, questions, so please get

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involved and ask us some questions.

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We would love to hear from you.

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Until next time, thank you.

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Thanks everybody.

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