Stacey Brown Randall introduces a straightforward method for monitoring referrals that requires no complex CRM or database system. With just a basic Excel spreadsheet or Google Doc, Stacey recommends four essential columns: date, prospect's name, source, and outcome.

The "source" category encompasses a wide range of channels, from Facebook ads and networking events to specific referral sources' names or even LinkedIn followers. Meanwhile, the "outcome" field serves to indicate whether the prospect converted into a client, or if applicable, the associated revenue.

By implementing this uncomplicated tracking system, business owners gain valuable insights into the most effective referral sources, ultimately streamlining their approach to generating referrals. Tune in now to learn this practical technique and elevate your referral game!

Episode Highlight:

02:24 - Any of the applications for people to work with me, they have to tell me, "How did you hear about Stacey?" It's a standard question that's required. And sometimes they don't know, and so we take, "I don't know." That's fine, but you should be asking those questions through your processes. Or just when you're in that first conversation with a prospect, you could be like, "Hey, by the way, I don't think I know this, but how did you hear about me?" It's a simple question. Most people kind of expect it, but tracking it should be super simple. So, we're talking about four columns in an Excel spreadsheet or a Google spreadsheet. What I'm looking for is the date. I think it's important that you track the date. Now, one of the reasons why I tell my folks to track the date that that prospect entered their world is because you're not going to close every prospect. And we teach a strategy inside our coaching program at the beginning of every year. We remind our coaching clients exactly how you go back to anyone referred to you the year before that didn't become a client and the correct way to follow up.

Ready To Go Deeper?

If today's episode resonated with you, don't just consume more content.

Growth doesn't come from more information.

It comes from alignment, focus, and consistent action.

That's why we created The Daily Crown membership.

The Daily Crown membership is a daily devotional for faith-driven founders who want to grow their business God's way without drifting from their calling.

Inside you'll get:

• Daily alignment devotional action

• The Joy Meter™ reflection system

• Faith-driven business guidance

• Accountability and momentum

• A simple daily rhythm to help you stay focused on what matters most

👉 Start Your Free 7-Day Daily Crown Trial

Read The Book

Want to go deeper on self-mastery?

Flame Starter: The Art of Self-Mastery lays the foundation for everything we teach inside the Crown ecosystem. 👉 Learn More

Support The Mission

The Daily Crown podcast is an independent podcast built to serve faith-driven entrepreneurs.

If this show is helping you grow, your support helps us continue building tools, spaces, and experiences rooted in faith, clarity, and purpose. 👉 Support the mission

*The Daily Crown Podcast is powered by Horicon Bank - The Natural Choice.

Contact Stacey Brown Randall

Website

LinkedIn