Stacey Brown Randall introduces a straightforward method for monitoring referrals that requires no complex CRM or database system. With just a basic Excel spreadsheet or Google Doc, Stacey recommends four essential columns: date, prospect's name, source, and outcome.
The "source" category encompasses a wide range of channels, from Facebook ads and networking events to specific referral sources' names or even LinkedIn followers. Meanwhile, the "outcome" field serves to indicate whether the prospect converted into a client, or if applicable, the associated revenue.
By implementing this uncomplicated tracking system, business owners gain valuable insights into the most effective referral sources, ultimately streamlining their approach to generating referrals. Tune in now to learn this practical technique and elevate your referral game!
Episode Highlight:
02:24 - Any of the applications for people to work with me, they have to tell me, "How did you hear about Stacey?" It's a standard question that's required. And sometimes they don't know, and so we take, "I don't know." That's fine, but you should be asking those questions through your processes. Or just when you're in that first conversation with a prospect, you could be like, "Hey, by the way, I don't think I know this, but how did you hear about me?" It's a simple question. Most people kind of expect it, but tracking it should be super simple. So, we're talking about four columns in an Excel spreadsheet or a Google spreadsheet. What I'm looking for is the date. I think it's important that you track the date. Now, one of the reasons why I tell my folks to track the date that that prospect entered their world is because you're not going to close every prospect. And we teach a strategy inside our coaching program at the beginning of every year. We remind our coaching clients exactly how you go back to anyone referred to you the year before that didn't become a client and the correct way to follow up.
Ready To Go Deeper?
If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.
That’s why I created the Journey Feed.
Inside the Journey Feed, you’ll find:
- Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.
- Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.
- Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.
- Early Invitations: First access to gatherings, workshops, and live experiences.
If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)
Want To Go Deeper on Self-Mastery?
If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn more
Support The Mission
Journey to Mastery is an independent podcast created to serve faith-driven entrepreneurs.
If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the mission
Journey to Mastery is produced by EF3 Studios.
Contact Stacey Brown Randall
Website
LinkedIn
