One of the questions I get asked almost daily is how to grow and monetize your podcast. Listen in on how Laura Cathcart Robbins, host of the popular podcast The Only One In The Room (which I have the pleasure of Executive Producing) created goals when just starting out and how her goals and measures of success have evolved and changed. And don't miss her checklist for growth and monetization.
Laura’s checklist for growth & monetization:
Build a podcast platform you love
Create an engaging guest list that is willing to promote (listen to get the breakdown of how Laura motivates high profile guests to share their episodes!)
Develop a diverse and robust release schedule
Invest in marketing via ad campaigns on podcast platforms
This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA