While fast food is now associated with poorer, Black communities and all kinds of health disparities in Black people, McDonald's wasn't originally interested in expanding franchises into Black neighborhoods. Professor Marcia Chatelain, author of Franchise: The Golden Arches in Black America, talks about how fast food became Black. It is a story that involves McDonald's as an ally of Black America, an enemy of Black America, but always a powerful institution that evoked a lot of reactions as it allowed Black people to open franchises and became increasing tied to its Black customer base.